Brands & Sponsorship Archives

Brand Engagement Digital & Media Sport Business Sports Marketing | 30.11.18

5 Minutes with Leaders: Nuria Tarre

Nuria Tarre, City Football Group's Chief Marketing Officer, on how to drive fan growth for Manchester City FC.

Brands & Sponsorship Growth Partnerships Sport Business | 1.11.18

5 Minutes with Leaders: Steve Tew

New Zealand Rugby's CEO on the All Blacks brand, the internationalisation strategy for NZR and how to strike a balance between commercialisation opportunities while staying true to brand values.

Sport Business Sports Marketing Stadia / Venue | 19.10.18

5 Minutes with Leaders: Guillem Graell Alabern

FC Barcelona’s Chief Marketing Officer & Director of Brand on the Barça brand, constant innovation, and the Camp Nou upgrades.

Brands & Sponsorship Sport Business The XX Series | 19.10.18

Pro-Am golf: why the women’s game excels for sponsors

Ricoh's Bart Somsen on 12 years of sponsorship of the Ricoh Women's British Open.

Brands & Sponsorship Digital & Media Leaders Podcast Sport Business | 15.10.18

Behind the scenes at Leaders Week with Paul Levesque

Leaders Sport Business Podcast: snippets, tidbits, gobbets and insights from backstage at Leaders Week London, 2018.

Governance & Commercial Growth Leaders Podcast Partnerships Sport Business | 24.09.18

Leaders Podcast: Tim Shriver and the Abu Dhabi sporting landscape

In conversation with the Chairman of the Special Olympics.

Brand Engagement Brands & Sponsorship Partnerships Sponsorship Sport Business Sports Marketing | 7.09.18

5 Minutes with Leaders: Joao Chueiri

AB InBev's VP of Consumer Connections on the rationale behind the change in the company's sports sponsorship model.

Brands & Sponsorship Governance & Commercial Growth Leaders Podcast Sport Business | 7.09.18

Leaders Podcast: Martin Glenn in conversation with Jimmy Worrall

Episode 43: The FA CEO on organisational transformation.

Partnerships Sport Business Stadia / Venue | 6.09.18

Meet the Shortlist: Live Experience

With just over a month to go to the big night, get an insight into the work of this year's Leaders Sports Awards Live Experience category.

Brand Engagement Digital Future Trends Growth Sport Business | 9.08.18

5 Minutes with Leaders: Julia Goldin

The LEGO Group CMO on her assessment of the brand, the secret sauce to inspiring and engaging kids and whether digital is 'the enemy' when trying to breakthrough sedentary behaviours.

Digital Digital & Media Sport Business Sports Marketing | 7.08.18

Meet the Shortlist: Content Creation

First in the series, Meet the Shortlist will explore the Leaders Sports Awards finalists ahead of the big night this October, and give you a direct insight into their work.

China Digital & Media Future Trends Leaders Podcast Sponsorship Sport Business | 30.07.18

Leaders Podcast: Behind the scenes at Leaders Beijing

Episode 41: In conversation with Alibaba, HBSE, DDMC Fortis, ONE Championship, Bundesliga International, AFL, Discovery, and Sina Sports.

Brand Engagement Brands & Sponsorship China Growth Sport Business | 27.07.18

5 Minutes with Leaders: Didier Quillot

The LFP CEO on Ligue 1's internationalisation strategy, his assessment of how the league compares to others across Europe and the opportunities ahead for French professional football.