The Sport Business Summit

Audience Overview
Brands	10%
Service Providers	20%
Clubs and Leagues	30%
Federations	20%
Broadcasters	10%
Government	10%

Attendee Job Titles
Owner	10%
C-Level	40%
Director	20%
Manager	20%
Other	10%

Confirmed Speakers

Boutros Boutros

Divisional Senior Vice President, Corporate Communications, Marketing & Brand,

Emirates

Lord Sebastian Coe

President

IAAF

Aarti Dabas

Head of Media Rights, Broadcast & Digital

International Cricket Council

Dato’ Windsor John

General Secretary

Asian Football Confederation

Keith Pelley

Chief Executive Officer

PGA European Tour

Paolo Bellino

Chief Executive Officer and General Manager

RCS Sport

Keith Harris

Deputy Chairman

Everton F.C.

David Tyler

Chief Operating Officer

DDMC Fortis

Peter Silverstone

Commercial Director

Arsenal FC

Ed Thorne

Partnerships Director EMEA

Hilton

Kim McConnie

General Manager

Cricket Australia

Boutros Boutros

Divisional Senior Vice President, Corporate Communications, Marketing & Brand,

Boutros has been with Emirates for nearly three decades and now oversees one of sport’s biggest sponsorship portfolios.
The airline has a range of major sponsorships across the world, in football, rugby union, tennis, motorsport, golf, cricket, Australian rules and horse racing.
He’ll be discussing the ways in which sport can be an effective way for countries, region and cities to raise profile and increase tourism.

Lord Sebastian Coe

President

Lord Coe is the President of world athletics’ governing body, a role he was elected to in 2015.
He was the mastermind behind London’s successful bid and then the delivery of the 2012 Olympic and Paralympic Games, as chairman of the local organising committee.
Lord Coe set 12 world records during his athletics career. At the Olympic Games in Moscow in 1980 he won gold in the 1500m and silver in the 800m, a feat which he repeated in Los Angeles in 1984.

Aarti Dabas

Head of Media Rights, Broadcast & Digital

Aarti Dabas is the Head of Media Rights, Broadcast & Digital at the International Cricket Council and is part of its Leadership team. She led the creation of ICC’s first fan engagement strategy, focused on understanding, growing and monetising the global cricket fanbase.
Recently her role has expanded to include identification and development of brand partnerships focused on using technology and digital for storytelling and connecting with fans.
She is also part of the project team that is working on developing a global strategy for cricket.
Aarti is passionate about women’s empowerment and the role sport plays in growing diversity and inclusiveness.

Dato’ Windsor John

General Secretary

Windsor became the AFC’s General Secretary in 2015, after a period as Deputy General Secretary.
He has been with the AFC since 2012 and previously held roles at the Malaysian Football Association, Asean Football Federation and Fifa.
Speaking during the final stages of the biggest international football tournament in the Asian region, he’ll be joining a discussion examining football’s new frontiers.

Keith Pelley

Chief Executive Officer

Keith has headed up the European Tour since 2015 and in that time has pioneered a series of new initiatives including the launch of new formats such as GolfSixes, and shored up longstanding broadcast relationships with the likes of Sky Sports.
He’s also overseen a consolidation of the European Tour’s ambition to become the global golf tour, notably including an early-season Middle East swing which takes in Abu Dhabi, Dubai and now Saudi Arabia.
He was previously President of Rogers Media, where he oversaw a multi-billion media rights contract with the NHL.

Paolo Bellino

Chief Executive Officer and General Manager

Paolo runs RCS Sport and jointly holds the roles of Chief Executive Officer and General Manager, with the goal of reinforcing company activities and increasing its international development.
RCS Sport owns and operates the annual Giro d’Italia cycling race and has operated the Abu Dhabi Tour and Dubai Tour in recent years.
Prior to joining RCS as its General Manager in 2014, he worked as a General Secretary for Italy’s Track and Field Federation and worked with the International Olympic Committee as an Operations Consultant.

Keith Harris

Deputy Chairman

Keith acted as an advisor in the deal which saw investment into Everton by Farhad Moshiri in February 2016 and became Deputy Chairman in June 2018.
He has previously held roles as Chairman of the Football League between 2000 and 2002 and Director of Wembley National Stadium, the owner of Wembley, between 2001 and 2007.
He has also advised on the sale and purchase of a host of football clubs, including Chelsea, West Ham United, Aston Villa and Manchester City, through his corporate finance consultancy business.

David Tyler

Chief Operating Officer

Co-founder of Fortis Sports and COO of DDMC Fortis, the start-up agency that was recently awarded the exclusive commercial rights mandate for the AFC’s national team and club competitions through to 2028.
David has 25 years football industry experience, most recently as CEO of Relevent Sports in New York, leading the global International Champions Cup tournament.
Prior to that he was Managing Director at TEAM Marketing, where he spent 15 years at the heart of the UEFA Champions League and UEFA Europa League projects. He has extensive experience in football rights development and commercialisation.

Peter Silverstone

Commercial Director

Peter is responsible for leading the commercial department at Arsenal, which includes media, CRM, partnership development and services, retail, licensing and ticketing.
He is also part of Arsenal’s executive team, which is made up of a group of senior football and non-football executives who are responsible for wider club strategy and other cross functional projects.
Prior to Arsenal, Peter worked for Pitch International as Director of Federation Services and, before that, in investment banking with Morgan Stanley.

Ed Thorne

Partnerships Director EMEA

Ed heads up Hilton’s partnership team in Europe, the Middle East and North Africa where he oversees the company’s strategic partnerships, including relationships with the likes of the European Tour and McLaren Formula One team.
He previously led the brand marketing team responsible for driving awareness and consideration for six Hilton brands across the EMEA region. He has also worked for Radisson Hotels, IHG, Sainsbury’s and American Airlines in the UK and US.
Ed will be joining a session focused on how major brands use sports sponsorships to tell their story.

Kim McConnie

General Manager

Kim oversees Australia’s domestic Twenty20 competition, focused on delivering fun family entertainment.
Kim joined Cricket Australia after spending 13 years with PepsiCo, where she was Head of Sports Marketing based at the company’s global headquarters in New York.
She’ll be using her expertise in helping to discuss the latest methods for enhancing the fan experience and in particular growing the women’s game.

AWE Sport

AWE Sport is an international sports marketing agency providing both investors and right holders with a wide range of services and a high level of expertise. With over 20 years of experience in the industry, AWE Sport is among the market leaders in the sponsorship activation and sport production arena. Great specialised know-how and unrivalled access to the key players in the industry make our international team capable of a fast understanding and a proficient delivery.

Catapult

Catapult exists to build and improve the performance of athletes and teams. Delivering precision engineering at the intersection of sports science and analytics, Catapult products are designed to optimise performance, mitigate the risk of injury and support return to competition. Today, Catapult has over 300 staff based across 28 locations worldwide, working with over 1,800 elite teams from 37 different sports globally.

Find out more

MEIS Architects

MEIS Architects is led by Dan Meis, FAIA, one of the worlds most experienced and creative designers of sports and entertainment architecture. Throughout his 28 year career, Dan has designed dozens of sport’s most iconic and successful venues, including Los Angeles’ Staples Center, Paul Brown Stadium, and the new AS Roma stadium. With a focus on creativity and out of the box thinking, MEIS architects is recognised for consistently delivering spectacular architecture that significantly enhances fan experience and the financial sustainability of the venue.

Mott MacDonald

We’re a global engineering, management and development consultancy focused on guiding our clients through many of the planet’s most intricate challenges.

The needs of the world’s population are changing fast. Our network of experts, active in 150 countries, finds opportunities in complexity, turning obstacles into elegant, sustainable solutions. By looking at problems from a fresh angle, we aim to add value at every stage, for our clients – you – and the lives you touch every day.

Improvement is at the heart of what we offer: better economic development, better social and environmental outcomes, better businesses and a better return on your investment.

Socios

Socios.com is a turnkey solution for sports and esports clubs looking to adopt blockchain technology or monetise their fan bases and is powered by the chiliZ fintech platform and $CHZ token.

Socios.com is the world’s first scalable, tokenized voting platform where fans can buy, trade and execute voting rights in their favorite sports organisations.

The chiliZ project raised more than $65 million from some of the world’s largest cryptocurrency exchanges and leading crypto funds in Asia, including Binance, OK Blockchain Capital and Ceyuan Ventures.

Summary

Join us in Abu Dhabi

In Numbers

Confirmed Speakers

In Partnership With

Main Partner

Sponsors

Who Attends?

Get in Touch

The Sport Business Summit

Summary

Join us in Abu Dhabi

In Numbers

Confirmed Speakers

Boutros Boutros

Lord Sebastian Coe

Aarti Dabas

Dato’ Windsor John

Keith Pelley

Paolo Bellino

Keith Harris

David Tyler

Peter Silverstone

Ed Thorne

Kim McConnie

Boutros Boutros

Lord Sebastian Coe

Aarti Dabas

Dato’ Windsor John

Keith Pelley

Paolo Bellino

Keith Harris

David Tyler

Peter Silverstone

Ed Thorne

Kim McConnie

In Partnership With

Abu Dhabi Sports Council

Main Partner

Arab USF 2002

Nielsen Sports

Sponsors

AWE Sport

Catapult

MEIS Architects

Mott MacDonald

Socios

Who Attends?

Get in Touch