The Sport Business Summit

David Droga is Founder and Creative Chairman at Droga5, a creative and strategic agency headquartered New York with an office in London. Founded in 2006, Droga5 has been named US Agency of the Year seven times, appeared on the Ad Age A-List in 2010, 2011, 2012, 2013 2014 and 2015, and was named one of Fast Company’s World’s Most Innovative Companies in 2013.

Prior to founding Droga5, David was the first-ever Worldwide Chief Creative Officer of the Publicis Network, Executive Creative Director of Saatchi & Saatchi London, Regional Creative Director of Saatchi & Saatchi Asia and Partner and Executive Creative Director of OMON Sydney.

In January 2016, Droga5 was named Ad Age’s Agency of the Year and Creativity’s Agency of the Year.To date, David is the most awarded creative at the Cannes International Festival of Creativity and the youngest person ever inducted into the New York Art Directors’ Hall of the Fame. He is also a laureate of the Asian Media and Marketing Hall of Fame, the AdNews Hall of Fame, the AWARD Hall of Fame and the American Advertising Federation Hall of Achievement. Last year, Adweek named David one of the top 100 most influential leaders in marketing, media and technology.

David sits on several boards, including the New Museum, William Morris Endeavor and the Facebook Creative Council.

Beyond his family and advertising, David’s favorite topics are the arts, all sports, the environment and anything Australian.

The Wilf family bought the Vikings in 2005 and Mark oversees the whole Vikings operation. Most notably he was the driving force behind their new $1bn stadium that opens later this year, and also behind the successful effort to bring Super Bowl 52 to Minnesota in 2 years times. 

Sean McManus was named Chairman, CBS Sports, in February 2011 overseeing all sports properties across all CBS Sports operations. He also serves as Executive Producer of THE NFL ON CBS.

McManus served concurrently as President, CBS News and Sports for more than five years prior to being named Chairman. He was named President, CBS Sports, in November 1996 and President, CBS News, in October 2005 and is only the second person to hold both Division titles simultaneously; Roone Arledge held both at ABC from 1977-86.

As president of CBS Sports, McManus led the CBS Corporation’s efforts in acquiring broadcast rights to the National Football League in January 1998, and in November 2004 with Leslie Moonves, re-negotiated the contract to retain the rights for CBS until 2011. In May 2009, McManus, again with Moonves, re-negotiated the NFL contract to retain the rights for CBS through the 2013-14 season and includes CBS broadcasting Super Bowl XLVII in New Orleans in 2013. And in December 2011, McManus, with Moonves, re-negotiated a nine-year deal to retain the NFL broadcast rights through the 2022 season. In February 2013, McManus oversaw unprecedented Super Bowl coverage when the Network established CBS SUPER BOWL PARK at Jackson Square as New Orleans’ home to 15 different shows from nine CBS divisions across multiple platforms including broadcast, cable and premium television, radio and digital all week long leading up to exclusive game coverage of Super Bowl XLVII. On February 7, 2010, CBS Sports’ broadcast of Super Bowl XLIV between New Orleans and Indianapolis was watched by 106.5 million viewers making it the most-watched program in television history at the time. In addition, McManus serves as executive producer for the acclaimed show INSIDE THE NFL on Showtime. In its first year on SHOWTIME in 2008, INSIDE THE NFL won the Sports Emmy® Award for Outstanding Studio Show-Weekly and did so again for 2012. McManus is a 10-time Emmy Award-winner.

Claire has served as the Deputy Team Principal at Williams F1 since 2013. In this role, Claire works alongside Founder and Team Principal Sir Frank Williams, playing a pivotal role in the day to day running and long term development of the Williams race team. She is also responsible for securing over £100m in sponsorships each year and has negotiated some of the teams’ biggest partnerships, including the likes of Martini and Rexona. Claire first joined Williams in 2002 and held several different positions including Director of Marketing and Communications and Head of Communications and Investor Relations.

Robert Elstone was initially appointed as Deputy CEO of Everton in 2005, having forged a commanding reputation as an expert in sports business. He arrived at Goodison from Deloitte, where he held the position as Director of the Sports Business Group. In his time at Everton Robert has introduced a number of key organisational and structural developments that have led to improved financial performance, greater stability in the business and a strong, empowered Management team. Robert’s also been responsible for substantial commercial progress in retail, sponsorship – the Club’s record Chang deal – and ticketing.

Mark Shapiro is Chief Content Officer of WME | IMG. In this role, Shapiro oversees the company’s content, fashion, digital strategy and operations, and global events businesses.

Prior to joining IMG in 2014, Shapiro was CEO of dick clark productions (dcp), where he managed day-to- day operations while developing and producing entertainment programming for traditional and digital media. Previously, Shapiro served as Director, President and Chief Executive Officer of Six Flags Entertainment Corporation, where he energized and re-invented the Six Flags brand as the world’s largest regional theme park company. Shapiro began his career at ESPN, where he oversaw both production and programming and led the creation of sports and entertainment properties that helped build ESPN into one of the world’s strongest multi-media brands.

Shapiro currently serves on the board of directors of four public companies: Live Nation Entertainment (NYSE:LYV), Frontier Communications (NASDAQ:FTR), Papa John’s International (NASDAQ:PZZA), and Equity Residential (NYSE:EQR).

A graduate of the University of Iowa, Shapiro is a Chicago native and currently resides in New York, NY.

Mr. Morhaime became Chief Executive Officer of Blizzard Entertainment and an executive officer of Activision Blizzard in July 2008 in connection with the combination of Activision with Vivendi Games. In February 1991, Mr. Morhaime co-founded Blizzard Entertainment, now a subsidiary of Activision Blizzard and, along with Activision Publishing, one of their two principal operating units, and transitioned to the role of the company’s President in April 1998. Mr. Morhaime served on the executive committee of Vivendi Games from January 1999, when Blizzard Entertainment became a subsidiary of Vivendi Games, until the consummation of the transaction with Vivendi Games. Mr. Morhaime holds a B.S. degree in electrical engineering from the University of California at Los Angeles.

Raja holds one of the world’s top marketing jobs. He has global responsibility for MasterCard’s advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives. Raja been in this position for two years and takes an active interest in the portfolio of rights that MasterCard has across sports and entertainment, which includes some of the world’s premium properties. Prior to Joining MasterCard, Raja served as the Executive Vice President and Chief Transformation Officer at WellPoint, as well as a number of roles at Citigroup, including Global Chief Marketing Officer, where he worked for 15 years.

Don took up the role of Commissioner at MLS in 1999, following 16 years at the National Football League. Don has guided MLS through decisions that have solidified the League’s core business, guaranteed its long-term viability and positioned it for growth. In 2006, he secured long-term national television agreements for MLS with major national television partners, including ABC/ESPN and Univision, an unprecedented accomplishment for the sport in the United States. More recently, MLS announced a three-year media rights agreement with NBC Sports, which commenced at the start of the 2012 MLS season. Don has been listed among the most influential people in American sports by Time Magazine and Business Week, and has been named among the top 50 most influential people in sports business by the SportsBusiness Journal every year since 2005.

Bonin Bough is the current Chief Media and eCommerce Officer at Mondelēz International (formerly Kraft Foods). In his role, Bonin oversees all of Mondelēz’ global media including TV, print, digital, OOH and eCommerce. He has over ten years of experience in the media space, ranging from strategic planning and project execution to leading and building global practices. Prior to joining Mondelēz, Bonin was Senior Global Director of Digital and Social Media at PepsiCo. His focus in this role was on developing digital strategy that crosses paid, earned, owned and shared media. Previously, he was the EVP and Director for IPG & Weber Shandwick’s global interactive, social and emerging media practice, leading a 100 plus-person global team. During his time at WS Bonin grew the practice from 60 to 100 people including the roll-out of EU and Asia.