{"id":2340,"date":"2023-05-03T11:38:38","date_gmt":"2023-05-03T10:38:38","guid":{"rendered":"https:\/\/leadersinsport.com\/leaders-club\/?post_type=article&p=2340"},"modified":"2023-05-03T11:39:30","modified_gmt":"2023-05-03T10:39:30","slug":"broadcast-disruptors-bulletin-lfp-medias-transformative-hires-italys-sports-broadcast-market-analysed-and-does-womens-sport-coverage-need-more-controversy","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/leaders-club\/articles\/broadcast-disruptors-bulletin-lfp-medias-transformative-hires-italys-sports-broadcast-market-analysed-and-does-womens-sport-coverage-need-more-controversy\/","title":{"rendered":"Broadcast Disruptors Bulletin: LFP Media\u2019s transformative hires; Italy\u2019s sports broadcast market analysed; and does women\u2019s sport coverage need more controversy?"},"content":{"rendered":"\n\n
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\n 3 May 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: LFP Media\u2019s transformative hires; Italy\u2019s sports broadcast market analysed; and does women\u2019s sport coverage need more controversy?<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Leadership & Culture<\/a>, Sport Business<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/leaders-club\/articles\/broadcast-disruptors-bulletin-lfp-medias-transformative-hires-italys-sports-broadcast-market-analysed-and-does-womens-sport-coverage-need-more-controversy\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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27 April 2023<\/strong><\/p>\n

Broadcast Disruptors Bulletin: what you need to know today about the shifting sports media landscape<\/p>\n

By\u00a0David Cushnan<\/a><\/h6>\n
\n

If you haven\u2019t already,\u00a0sign up for free<\/a>\u00a0to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

Bulletin length: 1,683 words \u2013 it\u2019s an 8-minute read<\/p>\n

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 <\/p>\n

Short form<\/strong><\/p>\n

Leaders Broadcast Disruptor of the week: LFP Media\u2019s Martin Aurenche
\nLeaders in London, Bangalore and New York
\nFreelance challenges amid industry crisis
\nWomen\u2019s sport coverage and controversy
\nUefa reveals headline broadcast numbers
\nBroadcast market SWOT analysis: Carlo De Marchis on Italy<\/span><\/p>\n

 <\/p>\n

Long form<\/strong><\/p>\n

LEADERS BROADCAST DISRUPTOR OF THE WEEK<\/strong><\/p>\n

Who?<\/strong> Martin Aurenche<\/p>\n

What?<\/strong> Senior Media Director, LFP Media<\/p>\n

Why?<\/strong> Aurenche has been announced as a new key executive at LFP Media, the new, CVC-powered, commercial offshoot of the Ligue de Football Professionnel, which runs Ligue 1 in France. Aurenche arrives from BeIN Sports, one of Ligue 1\u2019s major broadcast rights partners in many years, in a move which significantly boosts the in-house expertise and negotiating prowess at LFP Media, now under the stewardship of Ben Morel. Alongside Aurenche, Jerome Dumois has also joined the new LFP Media top team as Senior Transformation and Innovation Director, as the organisation prepares to go to market for its next cycle of domestic and international rights.<\/p>\n

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 <\/p>\n

THE BIG PICTURE<\/strong><\/p>\n

This is the Broadcast Disruptors Bulletin, opening the door and having a rummage for choice cuts, treats and nutrition from inside the sports broadcasting and content sectors. Good to have your attention – and look forward to seeing some of you at the big awards do in London later tonight.<\/p>\n

As always, we\u2019re eager for you to drop us a line at david.cushnan@leadersinsport.com<\/span><\/a>\u00a0and\u00a0<\/span>james.emmett@leadersinsport.com<\/span><\/a>.\u00a0<\/span> So eager in fact that we\u2019ve got specific requests of you:<\/span><\/p>\n

Who\u2019s the media\/broadcast executive we need to have on stage at Leaders Week London<\/a> (Wednesday 18th\/Thursday 19th October) this year?<\/p>\n

We\u2019re heading for India soon \u2013 and we are excited about it. But as we build out the programme and experience, we\u2019d love to know more about your organisation\u2019s current and planned relationship with an utterly fascinating media and sports market. How are you thinking about it?<\/p>\n

And let us know if you\u2019re in New York on Monday 22nd May and you\u2019d like to be considered for selection for our latest Broadcast Disruptors Think Tank. A roomful of senior leaders, a relaxed and private environment to share ideas and solutions, plus spend some quality time with peers \u2013 what\u2019s not to like?<\/p>\n

It\u2019s all part of a busy week for us in New York. On Tuesday 23rd and Wednesday 24th, we\u2019ll present 4se New York: sport meets entertainment meets lifestyle meets culture, but of course everything discussed will be underpinned by the changing world of media and how consumers are behaving. Disney Advertising President Rita Ferro and Eli Manning \u2013 one half of the Manningcast, amongst a few other achievements \u2013 lead the line-up<\/a>. It\u2019ll be a terrific few days and there\u2019s still time to book your seat at Chelsea Industrial.<\/p>\n

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THE TICKER<\/strong><\/p>\n

IMG Arena named NSWL streaming partner<\/a> \/\/ US Soccer seal Sportfive deal<\/a> \/\/ Simon Green to Supponor<\/a> \/\/ Will Ferrell plans \u2018LIV\u2019 sitcom<\/a> \/\/ ICC signs new SuperSport deal<\/a> \/\/ Serena Williams launches production company<\/a> \/\/ And so does fashion house Saint Laurent<\/a> \/\/ FeedConstruct signs MMA partnership<\/a> \/\/ Scripps to air WNBA games<\/a> \/\/ Google adds hundreds of FAST channels<\/a> \/\/ DAZN and Airspeeder agree deal<\/a><\/p>\n

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 <\/p>\n

EYES ON THIS<\/strong>\u00a0\u2013\u00a0Watch how these things develop to understand the future<\/em><\/p>\n

Freelance Fret<\/strong>: More difficult days for the media and broadcast sectors. Disney has made the headlines this week, with a new wave of lay-offs impacting ESPN \u2013 including a number of senior executives \u2013 but across the media world, belts are being tightened and efficiencies are being sought. Corporate strategies are what they are, but hundreds, maybe thousands, of people across the sports broadcast space are being impacted. Solidarity if you\u2019re among them. Some of these big media swerves in direction are also having an impact on the finances and working patterns of many freelancers, for whom an already-uncertain game has become even more so. Anecdotally, changes \u2013 and a lack of certainty about those lurches, as new executives take the helm \u2013 within at least one major sports broadcaster operating in the UK are causing particular challenges for many long-serving freelance specialists.<\/p>\n

All publicity is good publicity?<\/strong>: With the countdown well and truly on until the Fifa Women\u2019s World Cup (sidenote: lots of TV rights still unsold in key markets, as Fifa demands more investment from broadcasters), a new Friday night TV deal in place for the WNBA across America, and more record crowds for games across the world, it\u2019s clear women\u2019s sport has plenty of momentum right now. But every event and league is operating in a cluttered wider sports environment, so a question that may be asked more frequently in the coming months is the extent to which women\u2019s sport requires more controversy, more noise, to generate even greater interest and mainstream appeal. It was a question Jo Osborne, newly installed as Sky\u2019s first Head of Women\u2019s Sport, tackled on Leaders Live this month. \u201cI don\u2019t know if it\u2019s about controversy,\u201d she said. \u201cI think there\u2019s often something levelled at women\u2019s sport that it\u2019s too \u2018nice\u2019 \u2013 and I don\u2019t really know what to make of that criticism. I think it\u2019s important we treat women\u2019s sport seriously when we talk about it and analyse it \u2013 and we\u2019ll say when we think someone\u2019s had a bad game, and we\u2019ll say when someone\u2019s had a blinder. That\u2019s important, to generate some debate. I don\u2019t think it needs more controversy, I think people are drawn to great drama and action \u2013 whether that\u2019s on or off the pitch, it doesn\u2019t really matter. I think it\u2019s really important we just don\u2019t dumb down by always talking about the lifestyle elements: there\u2019s some really great sport being played all over the world by women, so I think that should be enough of a draw.\u201d<\/p>\n

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THE NUMBERS<\/strong><\/p>\n

Uefa, European football\u2019s governing body, released its 2021\/22 Annual Report earlier this month, providing a healthcheck on the state of the game across its competitions and territories. The report includes highlights of Uefa\u2019s broadcast output, including some top-line numbers from its OTT streaming platform Uefa TV, which launched in June 2019 and has become home for live coverage of various draws for Uefa competitions and national team games, as part of Uefa\u2019s Nations League tournament, in markets where matches are not sold to broadcasters.<\/span><\/span><\/p>\n

\"UefaTV\"<\/p>\n

Source<\/span><\/i>: Uefa Annual Report 2021\/22\u00a0<\/span><\/p>\n

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BROADCAST MARKET SWOT ANALYSIS
\n<\/strong>\"Carlo\"<\/p>\n

Italy<\/span>\u2026<\/span><\/span>\u00a0by<\/span><\/span> ‘A guy with a scarf<\/a>‘, Carlo de Marchis,<\/strong> Advisor and C-suite executive with 35 years experience in sport and media.<\/span><\/p>\n

Strengths<\/span><\/b>\u00a0<\/span><\/p>\n

\u2022 Passion for sports: Italians are known for their passion for sports, especially football, which creates a strong demand for sports media content. The telecom and pay-TV service revenues in Italy were valued at US$27.9 billion in 2020 and are forecasted to grow at a CAGR of more than 1.5%.
\n\u2022 Established market players: Italy has well-established sports media companies, such as Sky, DAZN, RAI, and Mediaset, that have experience and resources to deliver high-quality content.
\n\u2022 Richness of offer: There is a lot of sport to watch in Italy and even if football is the undisputed leader, more and more sports are finding ways to reach fans through digital platforms which are less constrained than traditional broadcast.
\n\u2022 Prime Video streaming the UEFA Champions League, DAZN apps (now with Eleven added), Sky Now\u2019s offering, Warner Bros. Discovery and others have finally created solid digital offering even in Italy.
\n\u2022 New entrants like OneFootball, Helbiz, Mola (which recently introduced a pay barrier) are a sign that the market is vital and also that mid-tier sports attract an interest.
\n\u2022 The pandemic silver lining has modernised the country in terms of access.<\/p>\n

Weaknesses<\/span><\/b>\u00a0<\/span><\/p>\n

\u2022 Fragmentation: I have counted 483 competitions, sold to 50+ media companies. Meanwhile, people start to be confused about what to watch where and may be willing to pay mostly for major sports, with nobody offering enough bang for the bucks.
\n\u2022 Sky Sport, who previously mostly dominated the landscape for sport in Italy, making it also simple for users to know what to buy, has now lost its leadership position.
\n\u2022 RAI, the free-to-air state-owned TV, has minimal sport offering left \u2013 apart from the mandated events. Mediaset\/Inifinity has also seen a reduced footprint in sport.
\n\u2022 Technology: The relative below-average quality of infrastructure and streaming apps in Italy as compared to the major streaming platforms (Netflix, etc\u2026), with DAZN being the best in class.
\n\u2022 Italian audience is less tech and digital-savvy than average European ones, a factor which could mean slow adoption of more sophisticated experiences.<\/p>\n

Opportunities<\/span><\/b>\u00a0<\/span><\/p>\n

\u2022 The (literally) just announced changes to the Lega Serie A football approach to media rights – more sophisticated rights packages that reduce exclusivity with the intent to make football more accessible and competition wider in terms of product offering to users – could potentially open market opportunities.
\n\u2022 The length of media rights has been extended by the government to 5 years from the previous limit of 3, which opens up space for longer term investments from media companies in a better quality product offering and more innovation.
\n\u2022 Lega Serie A announcing a TV and Radio channel also opens new scenario and a potential model for streaming\/broadcasting live matches when the time is right.
\n\u2022 DAZN\u2019s Lega Serie A deal in these past years – even if with a rocky start – has eventually brought more users towards streaming and together with the pandemic digital push, modernised the Italian audience\u2019s digital habits.
\n\u2022 There is a legislation effort in place to fight piracy for live sport specifically, that could provide significant upside to sport entities and broadcasters to re-invest.<\/p>\n

Threats<\/span><\/b>\u00a0<\/span><\/p>\n

\u2022 Italian national team not qualifying for major football tournaments: apart from making most Italians unhappy, it creates a substantial risk in terms of monetisation and brand relevance especially for free-to-air broadcasters.
\n\u2022 Italian sport (football mostly but not only) still being plagued by violence, racism and similar issues may alienate a certain part of the audience in the long term.
\n\u2022 These uncertain social and economic times have reduced people\u2019s spending power, impacting very often the propensity to pay for sport content.
\n\u2022 Big tech players entering the media rights market (Apple, Amazon etc\u2026) could potentially put at risk more traditional media companies.
\n\u2022 Lega Serie A going direct-to-consumer at some point could have the same disruptive effect.
\n\u2022 Piracy is still a relevant concern in the country with a 2022 Statista published report that shows a 7% to 10% CAGR (growth per year) between 2017 and 2019. In 2019, the estimated number of illegal streams rose to almost 31 million.<\/p>\n

 <\/p>\n

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Thanks for reading this edition of the Broadcast Disruptors Bulletin. If you haven\u2019t subscribed yet, do remember to\u00a0opt-in here.<\/a><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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