{"id":3714,"date":"2023-10-27T11:54:30","date_gmt":"2023-10-27T10:54:30","guid":{"rendered":"https:\/\/leadersinsport.com\/leaders-club\/?post_type=event-post&#038;p=3714"},"modified":"2024-05-07T16:34:20","modified_gmt":"2024-05-07T15:34:20","slug":"4se-workshop-diversification-and-innovative-thinking-2","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/leaders-club\/leaders-events\/4se-workshop-diversification-and-innovative-thinking-2\/","title":{"rendered":"4se Workshop: Discover, Diversify, Disrupt\u202f\u00a0"},"content":{"rendered":"<!-- blocks\/hero-primary -->\n<!-- inc\/comp\/hero -->\n<div class=\"hero hero--var-1 theme-dark \" role=\"banner\">\n    <div\n      class=\"hero__image\"\n          >\n        \n                    <ul class=\"hero__gallery-images grad-map grad-map--1 grad-map--1--semi-reveal\">\n                                    <li class=\"hero__gallery-images__item\">\n                        <div class=\"grad-map__item hero__gallery-images__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/52920251265_d20e19a8ba_o-1024x683.jpg\"><\/div>\n                    <\/li>\n                            <\/ul>\n        \n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container with_hero_imgs\"> \n                <div class=\"hero__content hero-content-with-logos\">\n                                        <div class=\"hero__content__inner\">\n                                                                                                \n                        <h1 class=\"hero__title\">4se Workshop: Discover, Diversify, Disrupt\u202f<\/h1>\n                        \n                                                    <div class=\"hero__icon-text\">\n                                                                    <span>\n                                                                                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/themes\/leaders-in-sport-rebuild\/assets\/images\/svgs\/location-white.svg\" alt=\"Location icon\" \/>\n                                                                                New York, USA                                     <\/span>\n                                \n                                                                    <span>\n                                                                                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/themes\/leaders-in-sport-rebuild\/assets\/images\/svgs\/calendar-white.svg\" alt=\"Date icon\" \/>\n                                                                                20 May \u2013 13:30 \u2013 17:00 (EDT)                                    <\/span>\n                                                            <\/div>\n                        \n                                                    <div class=\"content-area hero__text\">\n                                <p>Hear from those who want to rip up the sporting script and develop the skills to disrupt and challenge the status quo. <\/p>\n                            <\/div>\n                        \n                                                    <span class=\"hero__cta\">\n                                <a\n                                  href=\"#sign-up\"\n                                  class=\"button button-primary\"\n                                                                                                    >\n                                    <span>Members sign up<\/span>\n                                <\/a>\n                            <\/span>\n                        \n                        \n                                            <\/div>\n                <\/div>\n            <\/div>\n\n\n            <div class=\"hero__logos\">\n            <div class=\"container\">\n<div class=\"hero_logo_bg\">\n                <p>Brought to you by:<\/p>\n                                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2024\/04\/Leaders-white-no-strapline-1-300x71.png\" alt=\"\" \/>\n                                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2024\/04\/SBJ-primary-white-300x82.png\" alt=\"\" \/>\n                                        <\/div>\n            <\/div>\n        <\/div>\n<style>\n@media (max-width: 1199px) {\n.container.with_hero_imgs.with_hero_imgs.with_hero_imgs    {\n    margin-bottom: 11rem;\n}\n\n.with_hero_imgs.with_hero_imgs + .hero__logos {\ndisplay:block;\n    position: absolute;\n    z-index: 1;\n    left: 0;\n    right: 0;\n    bottom: 1.5rem;\n}\n.with_hero_imgs.with_hero_imgs + .hero__logos img {\n    max-width: 130px;\n}\n} \n@media (max-width: 768px) {\n.theme-performance-institute .hero__overlay {align-items: flex-start !important;}\n.hero_logo_bg p {width:100%;}\n.container.with_hero_imgs.with_hero_imgs.with_hero_imgs    {\n    margin-bottom: 11rem;\n}\n\n}\t\n<\/style>\n    \n        <\/div>\n    <\/div>\n    <\/div>\n \n\n\n<div id=\"hero-next-section\"><\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">Overview<\/h2>\n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>In this Club Workshop, we&#8217;ll be gathering expert insights from those taking a novel approach in sports to uncover new opportunities.<\/p>\n<p>Whether it&#8217;s those entering the industry from elsewhere and using non-sport influences to get ahead, or those who&#8217;ve been in the mix and have a vision for how it could be done even better, discover how these leaders are doing things differently.<\/p>\n<p>We\u2019ll be centring discussion across three key pillars:<\/p>\n<p><strong>Discover<\/strong> \u2013 Who are the big underserved markets in sports and how do we reach them effectively? Which regions and demographics are leaders looking at to find the future of their fanbase?<\/p>\n<p><strong>Diversify<\/strong> \u2013 Where do the sports doing things differently look for inspiration? How do they uncover the best avenues to explore for new business and new revenue?<\/p>\n<p><strong>Disrupt<\/strong> \u2013 What does the process of developing and launching a disruptive business strategy look like? Why do some leaders challenge the status quo when established practices work?<\/p>\n<p>Confirmed speakers:<\/p>\n<p>&#8211;\u00a0<strong>Lisa Franklin<\/strong>, CMO, D.C. United. Lisa comes from a background in big tech and is taking her first foray into the world of sports business. We&#8217;ll be hearing from her on the big lessons she&#8217;s taking from tech into sports, and where she thinks the industry is missing a trick.<\/p>\n<p>&#8211; <strong>Melissa Lawton<\/strong>, CCO at SailGP. Melissa will be giving members her perspective on where the missed trick in sports is from a veteran broadcasters&#8217; perspective, to understand how sports can and should be delivering their content to achieve best results.<\/p>\n<p>There will be an exclusive chance to ask your questions of these leaders, as well as engage in thought provoking discussions with your fellow members, you&#8217;ll leave with an understanding of how innovators disrupt, and find out where those opportunities could be for you.<\/p>\n<p><i><span data-contrast=\"auto\">The Club Workshops are an immersive learning experience that will help you discover new people, ideas and skills to help fastrack your progress as a leader. All sessions are CPD accredited.<\/span><\/i><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Agenda below:<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">13:30-14:00 \u2013 Arrival and networking\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">14:00-14:30 \u2013 <span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Speaker session (Lisa Franklin) and Q&amp;A<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">14:30-14:50 \u2013 Breakout discussions\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">14:50-15:00 \u2013 Break\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">15:00-16:00 \u2013 <span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Practical skills session led by Management Futures.<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">16:00-16:10 \u2013 Break<\/span><\/p>\n<p><span data-contrast=\"auto\">16:10-16:40 \u2013 <span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Speaker session (Melissa Lawton) and Q&amp;A\u202f<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">16:40-17:00 \u2013 Coaching and reflections\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b>This session is for members of The Leaders Club. Members can sign up <a href=\"#sign-up\">here<\/a> &#8211; if you are not a member but would like to speak to the team about joining The Club, please get in touch <a href=\"https:\/\/leadersinsport.com\/leaders-club\/register-your-interest\/\">here<\/a>.<\/b><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n\n<!-- blocks\/speakers-list -->\n<section class=\"es-section theme-dark\" id=\"\">\n    <div class=\"container bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n        <div class=\"es-section__inner\">\n            \n                            <h1 class=\"h1\">Confirmed Speakers<\/h1>\n                    <\/div>\n\n        <div class=\"es-section__inner\">\n            \n                <div class=\"es-section__label es-label es-label--lg text-with-line margin-bottom-1 margin-top-6\">\n                                    <\/div>\n\n                <section class=\"cards cards--var-4 cards--col-4 cards--w-gutter col-parent col-parent--stack-mb\">\n                    \n                    \n                    <!-- inc\/speaker-card -->\n<div class=\"card col card--has-text\" >\n  \n        <div class=\"card__inner\">\n            <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n\n                <div class=\"card__image__wrapper\">\n                                        <div class=\"card__image__inner\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/Lisa-Franklin.jpg);\"><\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"card__content\">\n                \n                <div class=\"card__separator\"><\/div>\n\n                <p class=\"card__label\">\n                    D.C. United                <\/p>\n\n                <div class=\"card__text-container\">\n                    <p class=\"card__title\">\n                        Lisa Franklin                    <\/p>\n\n                    <p class=\"card__text\">\n                        CMO                    <\/p>\n                <\/div>\n                                    <div class=\"card__bottom\">\n                        <a href=\"https:\/\/www.linkedin.com\/in\/lisa-franklin\/\" target=\"_blank\" class=\"card__link linkedin\"><\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n            <\/div>\n<!-- inc\/speaker-card -->\n<div class=\"card col card--has-text\" >\n  \n        <div class=\"card__inner\">\n            <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n\n                <div class=\"card__image__wrapper\">\n                                        <div class=\"card__image__inner\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/Melissa-headshot.png);\"><\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"card__content\">\n                \n                <div class=\"card__separator\"><\/div>\n\n                <p class=\"card__label\">\n                    SailGP                <\/p>\n\n                <div class=\"card__text-container\">\n                    <p class=\"card__title\">\n                        Melissa Lawton                    <\/p>\n\n                    <p class=\"card__text\">\n                        CCO                    <\/p>\n                <\/div>\n                                    <div class=\"card__bottom\">\n                        <a href=\"https:\/\/www.linkedin.com\/in\/melissa-lawton-20aabb29\/\" target=\"_blank\" class=\"card__link linkedin\"><\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n            <\/div>\n                <\/section>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"sign-up\">\n    <div\n      class=\"hero__image\"\n      style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/52920251265_d20e19a8ba_o-scaled.jpg')\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">\/\/ Secure your place<\/p>\n                        \n                                                    <h1 class=\"hero__title\">Members sign up<\/h1>\n                        \n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2023-10-26\/37x9fm\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3728,"parent":0,"menu_order":0,"template":"","categories":[],"event_page_types":[42],"class_list":["post-3714","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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