{"id":4422,"date":"2024-03-11T09:58:16","date_gmt":"2024-03-11T09:58:16","guid":{"rendered":"https:\/\/leadersinsport.com\/leaders-club\/?page_id=4422"},"modified":"2024-03-11T09:58:17","modified_gmt":"2024-03-11T09:58:17","slug":"lara-di-ferdinando","status":"publish","type":"page","link":"https:\/\/leadersinsport.com\/leaders-club\/lara-di-ferdinando\/","title":{"rendered":"Lara Di Ferdinando"},"content":{"rendered":"<!-- blocks\/hero-short -->\n<!-- inc\/hero-short -->\n\n<style>\n    .theme-leaders-club .postid-21 .hero-short {\n        padding-top: 7rem;\n        padding-bottom: 9rem;\n    }\n\n    .theme-leaders-club .postid-21 .hero-short .label {\n        font-family: 'Nord';\n        text-transform: uppercase; \n        font-size: 1.2rem;\n    }\n\n    .theme-leaders-club .postid-21 .hero-short .heading {\n        font-family: 'Things';\n        font-size: 8rem;\n        font-weight: 400;\n    }\n\n    .theme-leaders-club .postid-21 .gform-body *\n     {\n        color: #000 !important;\n       \n    }\n\n    .theme-leaders-club .postid-21 .gform-body h3 {\n         letter-spacing: 4px;\n         font-size: 3.5rem\n    }\n\n    .theme-leaders-club .postid-21 .gsection_title {\n         font-family: 'Things';\n    }\n\n    .theme-leaders-club .postid-21 .gform-body label,\n     .theme-leaders-club .postid-21 .gform-body legend {\n        font-family: 'Nord';\n        font-size: 1.2rem;\n        font-weight: 100;\n    }\n\n    .theme-leaders-club .postid-21 input[type=\"submit\"] {\n        background-color: ;\n    }\n<\/style>    \n\n<div class=\"hero-short theme-dark\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2022\/07\/LC-header-1.png);\">\n    <div class=\"container hero-container\">\n        <div class=\"left-side-content\">\n                            <div class=\"label\" style=\"\">\n                    \/\/ In the Spotlight                <\/div>\n            \n                            <h1 class=\"heading\">Lara Di Ferdinando<\/h1>\n            \n             \n                            <div class=\"content-area\">\n                    <p>Senior Designer, IMG<\/p>\n<p>In this series we meet some of The Leaders Club community to find out a little bit more about them, their careers and most importantly the best advice they&#8217;ve ever been given.<\/p>\n                <\/div>\n            \n                            <div class=\"hero-cta\">\n                    <a href=\"https:\/\/leadersinsport.com\/leaders-club\" class=\"button button-primary\">\n                        <span>More about The Club<\/span>\n                    <\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">\/\/ In the Spotlight<\/p>\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">Lara Di Ferdinando<\/h2>\n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p><strong><u>What are the biggest challenges women face in leadership roles today?<\/u><\/strong><\/p>\n<p>The sport industry is traditionally dominated by men. In the last years there has been a significant progress, and we see now more women taking senior management roles. Although, women still underrepresented in leadership positions. Women still surrounded by prejudice: they can\u2019t be CEO and moms, can\u2019t leave for maternity leave and expect to take on their role as it was before, women are perceived as less confident, they show too much empathy \u2013 which is perceived as being too \u201cweak\u201d and emotional preventing them to take \u201clogical\u201d decisions. I believe one of the biggest challenges is changing perception and embrace new ways of leading: women have the power to balance strength and compassion, we can be thoughtful and ask tough questions. Younger generations are more sensitive and have higher emotional intelligence in the workplace, they seek for understanding leaders, that can satisfy their sense of purpose. In an ideal world a balance between men and women in leadership can only be beneficial, for variety of mindsets and representation for all new generations.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>A female leader who inspires you?<\/u><\/strong><\/p>\n<p>My manager Ashley Shaner is truly one of the most incredible leaders I have met in my lifetime.<\/p>\n<p>Having such a strong role model as a manger shouldn\u2019t be given for granted, especially in Sport, an industry mostly dominated by men. Ashley is a successful leader, she brings expertise and strong positive vibes, she sticks to her guns and her gut feeling is always right. She one the biggest champion of us women working in sport, and she would do anything to lift you up and support you in reaching your goals. She\u2019s my best ally and role model, and most of all, she makes me feel empowered.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>Where is the next big opportunity for the sports industry?<\/u><\/strong><\/p>\n<p><u><\/u>Women\u2019s sports obviously! Digital is the strongest medium for the new generations. Women\u2019s growth comes from digital, and sporting organizations are competing for attention. Digital platforms are where younger fans follow the biggest athletes, get to know teams and facts, they might not be active fans at first, but they feel a stronger sense of attachment and closeness to their favorite athletes\/role models. Organizations need to invest more in digital and use platforms such as TikTok and Instagram to talk more about their stories, facts, and show a more human side of their stars to make them feel closer to their fans.<\/p>\n<\/p>\n                                <\/div>\n                            \n                                                            <div class=\"es-section__cta\">\n                                    <a\n                                      href=\"#enquire\"\n                                                                            class=\"button\"\n                                    >\n                                        <span>Speak to the team<\/span>\n                                    <\/a>\n                                <\/div>\n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/feature-cards -->\n<section class=\"es-section section-feature-cards theme-light\">\n    <div class=\"container bg-striped-pattern__inner section-padding-top section-padding-bottom \">\n        <div class=\"es-section__inner \">\n                            <p class=\"es-section__label es-label es-label--sm\">\/\/ Attend <\/p>\n            \n                            <h2 class=\"h2 es-section__title es-section__title--narrow\">What\u2019s Coming Up\u2026 <\/h2>\n            \n                            <p class=\"text-paragraph\">Whether you\u2019re looking to unpack the big industry questions, or hone your networking and leadership skills, we\u2019ve got events, workshops and socials to help accelerate your personal and professional development. <\/p>\n                    <\/div>\n\n        <div class=\"es--separator\">\n            <div class=\"section-label-wrapper\">\n                <div class=\"es-section__label es-label es-label--lg light\">\n                                    <\/div>\n                <div class=\"border\"><\/div>\n            <\/div>\n                            <div class=\"links\">\n                                                                                                                            <\/div>\n                    <\/div>\n\n        <div class=\"es-section__inner margin-top-5  cards--carousel--featured swiper-container\">\n                            <div class=\"nav-wrapper\">\n                    <div class=\"nav-container\">\n                        <div class=\"nav-scrollbar-wrapper\">\n                            <div class=\"swiper-scrollbar\"><\/div>\n                        <\/div>\n\n                        <div class=\"nav-arrows-wrapper\">\n                            <div class=\"swiper-button-prev es-carousel__arrows__arrow arrow\">\n                       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inc\/event-card -->\n<a href=\"https:\/\/leadersinsport.com\/leaders-club\/leaders-events\/the-club-workshop-accelerating-growth-3\/\" class=\"card col theme-leaders-club card--featured card--has-text swiper-slide\" >\n    <div class=\"card__inner\">\n        <div class=\"card__image\">\n            <div class=\"card__image__graphic\"><\/div>\n\n            <div class=\"card__image__wrapper\">\n                <div class=\"card__image__inner\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/workshop-2.jpg);\"><\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"card__content\">\n\n            <div class=\"card__text-container\">\n                \t\t\t\t\t\t\t\t\n                                    <p class=\"card__label\">28 Mar 2024<\/p>\n                \n                                    <p class=\"card__title\">The Club Workshop: Accelerating Growth\u00a0<\/p>\n                                                    <p class=\"card__text\">\n\n\n\n\n\n\n\n\n\n\n\n<\/p>\n                            <\/div>\n\n            <div class=\"card__bottom\">\n                                    <p class=\"card__text location-pin\">\n                        In-person                    <\/p>\n                \n                <span class=\"card__link\">\n                    <span class=\"visually-hidden\"><\/span>\n                <\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/event-card -->\n<a href=\"https:\/\/leadersinsport.com\/leaders-club\/leaders-events\/real-skills-session-mastering-your-response-2\/\" class=\"card col theme-leaders-club card--featured card--has-text swiper-slide\" >\n    <div class=\"card__inner\">\n        <div class=\"card__image\">\n            <div class=\"card__image__graphic\"><\/div>\n\n            <div class=\"card__image__wrapper\">\n                <div class=\"card__image__inner\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/pexels-fauxels-3182781-1-scaled.jpg);\"><\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"card__content\">\n\n            <div class=\"card__text-container\">\n                \t\t\t\t\t\t\t\t\n                                    <p class=\"card__label\">25 Apr 2024<\/p>\n                \n                                    <p class=\"card__title\">Real Skills Session: Mastering Negotiation<\/p>\n                                                    <p class=\"card__text\">\n\n\n\n\n\n\n\n\n\n\n\n<\/p>\n                            <\/div>\n\n            <div class=\"card__bottom\">\n                                    <p class=\"card__text location-pin\">\n                        Virtual                    <\/p>\n                \n                <span class=\"card__link\">\n                    <span class=\"visually-hidden\"><\/span>\n                <\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/event-card -->\n<a href=\"https:\/\/leadersinsport.com\/leaders-club\/leaders-events\/4se-workshop-diversification-and-innovative-thinking-2\/\" class=\"card col theme-leaders-club card--featured card--has-text swiper-slide\" >\n    <div class=\"card__inner\">\n        <div class=\"card__image\">\n            <div class=\"card__image__graphic\"><\/div>\n\n            <div class=\"card__image__wrapper\">\n                <div class=\"card__image__inner\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/52920251265_d20e19a8ba_o-scaled.jpg);\"><\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"card__content\">\n\n            <div class=\"card__text-container\">\n                \t\t\t\t\t\t\t\t\n                                    <p class=\"card__label\">20 May 2024<\/p>\n                \n                                    <p class=\"card__title\">4se Workshop: Discover, Diversify, Disrupt\u202f\u00a0<\/p>\n                                                    <p class=\"card__text\">\n\n\n\n\n\n\n\n\n\n\n\n<\/p>\n                            <\/div>\n\n            <div class=\"card__bottom\">\n                                    <p class=\"card__text location-pin\">\n                        New York, USA                    <\/p>\n                \n                <span class=\"card__link\">\n                    <span class=\"visually-hidden\"><\/span>\n                <\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/event-card -->\n<a href=\"https:\/\/leadersinsport.com\/leaders-club\/leaders-events\/topic-led-discussion-effective-strategy-2\/\" class=\"card col theme-leaders-club card--featured card--has-text swiper-slide\" >\n    <div class=\"card__inner\">\n        <div class=\"card__image\">\n            <div class=\"card__image__graphic\"><\/div>\n\n            <div class=\"card__image__wrapper\">\n                <div class=\"card__image__inner\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/pexels-pavel-danilyuk-8438944-scaled.jpg);\"><\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"card__content\">\n\n            <div class=\"card__text-container\">\n                \t\t\t\t\t\t\t\t\n                                    <p class=\"card__label\">30 May 2024<\/p>\n                \n                                    <p class=\"card__title\">Topic-Led Discussion: Effective Strategy<\/p>\n                                                    <p class=\"card__text\">\n\n\n\n\n\n\n\n\n\n\n\n<\/p>\n                            <\/div>\n\n            <div class=\"card__bottom\">\n                                    <p class=\"card__text location-pin\">\n                        Virtual                    <\/p>\n                \n                <span class=\"card__link\">\n                    <span class=\"visually-hidden\"><\/span>\n                <\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/event-card -->\n<a href=\"https:\/\/leadersinsport.com\/leaders-club\/leaders-events\/the-club-social-uefa-european-championships-watch-party-2\/\" class=\"card col theme-leaders-club card--featured card--has-text swiper-slide\" >\n    <div class=\"card__inner\">\n        <div class=\"card__image\">\n            <div class=\"card__image__graphic\"><\/div>\n\n            <div class=\"card__image__wrapper\">\n                <div class=\"card__image__inner\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/pexels-pixabay-209841-scaled.jpg);\"><\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"card__content\">\n\n            <div class=\"card__text-container\">\n                \t\t\t\t\t\t\t\t\n                                    <p class=\"card__label\">25 Jun 2024<\/p>\n                \n                                    <p class=\"card__title\">The Club Social &#038; Workshop: UEFA European Championships<\/p>\n                                                    <p class=\"card__text\">\n\n\n\n\n\n\n\n\n\n\n\n<\/p>\n                            <\/div>\n\n            <div class=\"card__bottom\">\n                                    <p class=\"card__text location-pin\">\n                        In-person                    <\/p>\n                \n                <span class=\"card__link\">\n                    <span class=\"visually-hidden\"><\/span>\n                <\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/event-card -->\n<a href=\"https:\/\/leadersinsport.com\/leaders-club\/leaders-events\/real-skills-session-non-directive-coaching-2\/\" class=\"card col theme-leaders-club card--featured card--has-text swiper-slide\" >\n    <div class=\"card__inner\">\n        <div class=\"card__image\">\n            <div class=\"card__image__graphic\"><\/div>\n\n            <div class=\"card__image__wrapper\">\n                <div class=\"card__image__inner\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/pexels-nappy-935949.jpg);\"><\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"card__content\">\n\n            <div class=\"card__text-container\">\n                \t\t\t\t\t\t\t\t\n                                    <p class=\"card__label\">18 Jul 2024<\/p>\n                \n                                    <p class=\"card__title\">Real Skills Session: Non-Directive Coaching<\/p>\n                                                    <p class=\"card__text\">\n\n\n\n\n\n\n\n\n\n\n\n<\/p>\n                            <\/div>\n\n            <div class=\"card__bottom\">\n                                    <p class=\"card__text location-pin\">\n                        Virtual                    <\/p>\n                \n                <span class=\"card__link\">\n                    <span class=\"visually-hidden\"><\/span>\n                <\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/event-card -->\n<a href=\"https:\/\/leadersinsport.com\/leaders-club\/leaders-events\/the-club-social-the-olympic-paralympic-games-2\/\" class=\"card col theme-leaders-club card--featured card--has-text swiper-slide\" >\n    <div class=\"card__inner\">\n        <div class=\"card__image\">\n            <div class=\"card__image__graphic\"><\/div>\n\n            <div class=\"card__image__wrapper\">\n                <div class=\"card__image__inner\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/5\/2023\/10\/pexels-pixabay-33703-scaled.jpg);\"><\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"card__content\">\n\n            <div class=\"card__text-container\">\n                \t\t\t\t\t\t\t\t\n                                    <p class=\"card__label\">8 Aug 2024<\/p>\n                \n                                    <p class=\"card__title\">The Club Social: The Olympic &#038; Paralympic Games\u00a0<\/p>\n                                                    <p class=\"card__text\">\n\n\n\n\n\n\n\n\n\n\n\n<\/p>\n                            <\/div>\n\n            <div class=\"card__bottom\">\n                                    <p class=\"card__text location-pin\">\n                        In-person                    <\/p>\n                \n                <span class=\"card__link\">\n                    <span class=\"visually-hidden\"><\/span>\n                <\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n                \n            <\/section>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":53,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4422","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lara Di Ferdinando - Leaders Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/leaders-club\/lara-di-ferdinando\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lara Di Ferdinando - Leaders Club\" \/>\n<meta property=\"og:url\" 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