// Leaders Sports Awards


One thing is for sure, the sports industry has changed. Business models have been disrupted and consumer behaviour has most likely changed forever.

We’ve therefore searched all corners of the globe for the 7th consecutive year to uncover those organisations and individuals pushing boundaries in the industry we love. The wait is now over as the 2021 shortlists and Leaders Under 40 Class of 2021 have now been revealed.

Who’s topped the class in the Purpose and Company Categories? Which 30 leaders have been welcomed into the Leaders Under 40 Class of 2021? Take a look in the ‘2021 Shortlists’ tab.

So, what happens now? Winners will then be crowned during Leaders Week London at the world-famous Twickenham Stadium on 7 October 2021 – you can find out everything you need to know about our flagship live and in-person event here.

statistic icon

Why enter a national award when your work can be recognised around the world?

statistic icon

Work is reviewed by 100+ international judges with the process overseen to the highest academic and professional standards.

statistic icon

With a digital showcase for all shortlisted and winning work on a newly designed Leaders Sports Awards Online Platform, have more eyes on your work than ever before.

statistic icon

Winning work will be recognised during Leaders Week London at the world-renowned Twickenham Stadium in October, showcased to over 1000 industry leaders.

statistic icon

Join the sports biz community to celebrate those who have excelled during unprecedented times.

View the 2021 Shortlists



From 5-7 October 2021, Leaders Week London is back and will gather over 1000 industry experts all under one roof, whilst also broadcasting around the world to those of you joining us online.​

In partnership with:

  • Partnership logo
  • Partnership logo