Facebook brings together the world’s largest community of sports fans.
Sports are inherently social, with the power to build and connect communities around the world. This connection happens on Facebook, where the largest real-time social media audience comes together to talk about sports’ biggest moments. Fans can watch highlights and games in real-time, exchange messages with friends and engage directly with their favorite athletes, no matter where they are in the world.
On Facebook, fans discover rich and immersive video that brings them closer to the sports, athletes and teams they love. Innovations such as Facebook Live and Facebook 360 video give fans unprecedented access to the action, taking them on the field and in the locker room, inviting them to interact directly with their favorite players and enabling them to watch live games from around the world.
Facebook is helping athletes, teams, leagues and media connect with this global audience of sports fans. By leveraging Facebook, partners can reach new audiences and experiment with interactive, social and mobile-first broadcasts. Facebook also helps partners achieve their business goals by growing and engaging their fan base; supporting current revenue drivers such as tune-in, subscriptions, sponsorship and ticket and merchandise sales; and providing new revenue streams such as branded content, Instant Articles and ad breaks in live video.