Tennis United is a digital-first show that was created during the suspension of the ATP and WTA Tours due to the COVID-19 pandemic. The show was initially designed to provide a voice to professional tennis players and deliver exclusive content to fans from their favorite players around the world. With the first show airing on April 10, 2020, Tennis United marked the first time the two tours joined forces to collaborate on a series of content.
Hosted by two Grand Slam doubles champions, Vasek Pospisil (ATP) and Bethanie Mattek-Sands (WTA), the show stood out for addressing important issues including mental health, equality and inclusivity, social responsibility, the Black Lives Matter movement as well as featuring light-hearted moments through social media challenges, discussions and interviews.
As the show’s popularity grew, so too did the buy-in from top tennis stars. Among the 18 episodes that have aired, Novak Djokovic, Naomi Osaka, Andy Murray, Garbiñe Muguruza, Stefanos Tsitsipas, as well as tennis legends Martina Navratilova and Stefan Edberg have all been featured, along with many others. In addition, fans had the opportunity to witness ATP and WTA players interact with each other and with stars from other sports and cultures; the show featured guests from the worlds of international soccer, the NBA, the NHL and Latin music.
The show made a powerful statement in the tennis-sphere by bringing together the ATP and WTA Tours and taking the first steps to a more unified working relationship across digital and social platforms. Tennis United stands for more than just the show it was originally conceived as – it has become a brand that represents unity, equality and inclusivity in tennis.
LEADERSWEEK.DIRECT/ / 5-8 October 2020
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