Created by

Excel Sports Management, SportFive & Turner

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The Match : Champions for Charity


Tiger Woods. Peyton Manning. Phil Mickelson. Tom Brady. The Match: Champions for Charity assembled one of the most legendary foursomes in golf history to raise over $20M for COVID-19 relief efforts. Viewer experience was as important as ever as co-organizers Excel Sports Management and SPORTFIVE worked with broadcast partner Turner Sports to create a televised golf event for the ages.


The audio experience for a live golf broadcast was revolutionized by not just mic’ing up each player and airing strategic conversations, but also having the participants use an in-ear IFB, which allowed the players to speak directly to the broadcast talent in real time. Cameras were also affixed inside the golf carts throughout the event providing a NASCAR-star style view each of the players’ carts, which had never been done before in golf.


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– 1.50 mins

The event captured the friendly banter between competitors and the raw emotion following every shot, providing viewers an inside-the-ropes feel. It also provided engaging content that garnered traction on social media. These conversations and sounds bites posted on social media bridged the gap between fans watching the event on television and those following along on social, enhancing the viewer experience and providing another form of entertainment aside from the golf itself.


The event also featured a fan-favorite host, Charles Barkley, and live interviews with PGA TOUR player Brooks Koepka, NFL quarterback Russell Wilson, and a cameo by Samuel L. Jackson on the first tee. The on-course reporting work was handled by top-ranked TOUR player, Justin Thomas, providing expert insights and the perfect punch lines adding comic relief in his broadcast debut.


The event was a breath of fresh air for sports fans and it also served as a blueprint for a return to golf for the PGA TOUR, who mirrored some of the innovative broadcast elements from The Match: Champions for Charity.


While centered on COVID relief efforts, The Match: Champions for Charity also generated an average of 5.8 million viewers watching across TNT, TBS, truTV and HLN to become the most-watched golf telecast in the history of cable television.