The Halo Effect
The Halo Effect is the name of the sustainability strategy for Southampton FC, launched in January 2021. An initiative with a dual meaning, first inspired by the football club’s crest & heritage, alongside the combined positive impact that the initiatives will have on people and the community.
We have four key pillars to our sustainability strategy (see appendix for more details):
- Environmental Responsibility
- Corporate Responsibility
- Social Responsibility
- Fan Responsibility
Our lead target for our ‘Environmental Responsibility’ pillar is for the club to become carbon neutral by 2030. One of our Halo Initiatives is the ‘Home Grown Scheme’, combining our commitment to protecting our planet (through carbon offsetting) with our commitment to developing young footballers through our academy.
For every academy graduate who makes their First Team debut, the club will plant 250 trees. Based on an average of 3 academy First Team debuts each season, over the next 4 years we anticipate planting 3,000 trees, which in turn will offset 3,000 tonnes of our carbon emissions.
In the 2020/21 season alone we’ve had 5 academy graduates make their First-Team debuts, resulting in 1,250 trees being planted in Southampton, with a further 1,250 trees being preserved in the Amazon Rain Forest as part of our partnership with Carbon Footprint and their ‘tree buddy’ system.
Following the work undertaken and the launch of The Halo Effect, Southampton FC recently climbed the Sport Positive Premier League Sustainability rankings to 6th place, up from 18th last season.