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The Lab: New Solutions, Brighter Future
Access the extensive online library exploring the big trends, opportunities and challenges in the industry right now. This broad and diverse digital resource will provide you with actionable takeaways and unearth fresh opportunities for your organisation in 2021.
The digital library contains dedicated labs on Brand, Broadcast, Fan, Investment, Esports & Gaming, and Innovation, to examine the current landscape.
The resource has been crafted for leaders at teams, leagues, federations, brands and broadcasters around the world.
// Speakers
GUEST SPEAKERS FEATURED IN THE ON-DEMAND LIBRARY
Confirmed Speakers
Fan Lab
Corneel Koster
Chief Customer and Operating Officer
Virgin Atlantic
Innovation Lab
Ted Leonsis
Chief Executive Officer
Monumental Sports & Entertainment
Fan Lab
Kim Pegula
President & Chief Executive Officer
Pegula Sports and Entertainment
Brand Lab
Elizabeth Campbell
Senior Director Cultural Engagement & Social Media Content
McDonald’s
Investment Lab
Jeff Vinik
Owner
Tampa Bay Lightning
Brand Lab
Sadie Novello
Chief Content Officer
GIPHY
Fan Lab
Jed York
Chief Executive Officer
San Francisco 49ers
Brand Lab
Kristyn Cook
Senior Vice President Agency & Marketing
State Farm Insurance
Broadcast Lab
Stephanie McMahon
Chief Brand Officer
WWE
Innovation Lab
Ted Schilowitz
Futurist
Paramount Pictures
Brand Lab
Adam Harter
Senior Vice President of Marketing – Media, Sports & Entertainment
PepsiCo
Fan Lab
Rich Gotham
President
Boston Celtics
Fan Lab
Shannon Hosford
Chief Marketing Officer
MLSE
Fan Lab
Humza Teherany
Chief Technology and Digital Officer
MLSE
Brand Lab
Stefanie Rapp
Chief Revenue Officer
Bleacher Report
Who tunes in?
Director of Global Sports Marketing
Gillette
EVP, Chief Strategy and Growth Officer
NFL
Chief Marketing Officer
Spartan Race
Commercial Director
Nike
Director, Global Sponsorship
AIG
Vice President, Olympic Assets and Marketing
Coca-Cola
Chief Commercial Officer
New Zealand Rugby
Senior Vice President
DAZN
Head of News and Sport
Group Chief Executive
Eleven Sports
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