We are living in
uncertain times.
Now more than ever
the industry needs to
come together to discuss,
plan, share knowledge
and meet new allies.
Leaders never shy away,
Leaders talk,
Leaders listen,
Leaders learn,
Leaders overcome,
Leaders find a way
LeadersWeek.direct/ is back
In May 2020, 2400 industry leaders tuned into LeadersWeek.direct/ for a week of content and connection when the world was in lockdown.
This October, LeadersWeek.direct/ is back to unite the world of sport & entertainment while the industry is being rebuilt. Now more than ever you need to stay connected, make influential connections and analyse the future.
We learnt a lot from our first large-scale digital event earlier this year. This time round we want to deliver you a more personalised experience, with diverse content across three brand new channels, and additional opportunities to interact with your peers.
/KEY THEMES
Explore the key themes that will be examined at LeadersWeek.direct/ in October here.
Spectators > Viewers > Consumers: Fans & fandom and how they’re changing
Money: Where it is and what it’s doing. New revenue streams and business models
The nuts and bolts of hosting sport: upgrading your live event toolbox
Accelerating change: staying ahead of the curve when it’s bending fast
Challenger mentality: maximising your resources, optimising your approach
The role of the athlete: creator, ambassador, advocate, billionaire, pauper
Esports, gaming and virtual becomes reality
Who attends
Last updated 8th August 2020
Director of Global Sports Marketing
Gillette
EVP, Chief Strategy and Growth Officer
NFL
Chief Marketing Officer
Spartan Race
Commercial Director
Nike
Director, Global Sponsorship
AIG
Vice President, Olympic Assets and Marketing
Coca-Cola
Chief Commercial Officer
New Zealand Rugby
Senior Vice President
DAZN
Head of News and Sport
Group Chief Executive
Eleven Sports
AFC Ajax
Edwin van der Sar
Chief Executive Officer
Libby Geist
Vice President & Executive Producer
Gary Bettman
Commissioner
Chicago Cubs
Tom Ricketts
Chairman
Fiona Carter
Chief Brand Officer
Chris Curtin
Chief Brand & Innovation Marketing Officer
Don Garber
Commissioner
Joanna Coates
Chief Executive Officer
Valerie Camillo
President of Business Operations & Alternate Governor
Jacquelyn Dahl
Founder
Marie Donoghue
Vice President, Global Sports Video
Andrew Wilson
Chief Executive Officer
AFC Ajax
Edwin van der Sar
Chief Executive Officer
Libby Geist
Vice President & Executive Producer
Gary Bettman
Commissioner
Chicago Cubs
Tom Ricketts
Chairman
Fiona Carter
Chief Brand Officer
Chris Curtin
Chief Brand & Innovation Marketing Officer
Don Garber
Commissioner
Joanna Coates
Chief Executive Officer
Valerie Camillo
President of Business Operations & Alternate Governor
Jacquelyn Dahl
Founder
Marie Donoghue
Vice President, Global Sports Video
Andrew Wilson
Chief Executive Officer
SECURE YOUR PASS
Join us at LeadersWeek.direct/
Looking for more info?
Please get in touch if you’d like to talk to one of the team about attending or partnership options.
In partnership with:
