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The Lab: New Solutions, Brighter Future
Access the extensive online library exploring the big trends, opportunities and challenges in the industry right now. This broad and diverse digital resource will provide you with actionable takeaways and unearth fresh opportunities for your organisation in 2021.
The digital library will contain dedicated labs on Brand, Broadcast, Fan, Investment, Esports & Gaming, and Innovation, to examine the current landscape and provide you with actionable takeaways.
What can you expect?
- A 3-day live kick-off studio show exploring the highlights and trends in the library (25 – 27 May 2021)
- Full access to the library of on-demand sessions you can access 24/7
- Facilitated community calls exploring key topics in more detail (Additional sign up required)
The resource has been crafted for leaders at teams, leagues, federations, brands and broadcasters around the world.
// Previous Speakers
Check out who joined the broadcast in October
LeadersWeek.direct/ speakers

Ferran Soriano
Chief Executive Officer

Ben Simmons
Professional Basketball Player & Investor

Aoife McArdle
Global Head of Olympics

Ivan Gazidis
Chief Executive Officer

Lisa Baird
Commissioner

Mark Murphy
President & Chief Executive Officer

Mark Robinson
Chief Executive Officer

Katie Ledecky
Olympic Swimmer

Keith Chapman
Creator

Molly Solomon
Executive Producer & President

Tom Harrison
Chief Executive Officer

Amy Brooks
President, Team Marketing & Business Operations and Chief Innovation Officer

Peter Hutton
Director, Sports Partnerships

Paul Rogers
Chief Strategy Officer

Stacey Allaster
Chief Executive, Professional Tennis

Troy Vincent
Executive Vice President Football Operations

Chloe Targett-Adams
Global Director of Race Promotion

Christian Voigt
Vice President, Marketing Development

Laurie Dalrymple
Chief Executive Officer

Gotham Chopra
Co-Founder

Julie Uhrman
Founder and President
/KEY THEMES EXPLORED IN OCTOBER
Spectators > Viewers > Consumers: Fans & fandom and how they’re changing
Money: Where it is and what it’s doing. New revenue streams and business models
The nuts and bolts of hosting sport: upgrading your live event toolbox
Accelerating change: staying ahead of the curve when it’s bending fast
Challenger mentality: maximising your resources, optimising your approach
The role of the athlete: creator, ambassador, advocate, billionaire, pauper
Esports, gaming and virtual becomes reality
Who tunes in?
Director of Global Sports Marketing
Gillette

EVP, Chief Strategy and Growth Officer
NFL

Chief Marketing Officer
Spartan Race

Commercial Director
Nike
Director, Global Sponsorship
AIG

Vice President, Olympic Assets and Marketing
Coca-Cola
Chief Commercial Officer
New Zealand Rugby

Senior Vice President
DAZN
Head of News and Sport

Group Chief Executive
Eleven Sports
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