The role of the athlete: creator, ambassador, advocate, billionaire, pauper
The era of digitally native, socially aware professional athletes is upon us. We’ll assess how the modern athlete can use their influence, to promote social causes, advocate for change, support charitable causes, create compelling content and deliver for brand partners, and what the implications are for rights holders, brands and broadcasters.
- Athletes as content creators and advocates for change
- Which social platforms achieve most reach
- Understanding the modern skills required to build and engage a substantial following
- The economic reality of being a professional athlete in 2020