Explore all the key learnings from every session

Click to find out more about every session at LeadersWeek.direct/ or use the tabs to go straight to a specific lab.

KORE & MSG: Leveraging Data to Build Successful Performance Metrics for your Partners

Jackson Dargan, KORE Software
Omar Qureshi, The Madison Square Garden Company

Innovation Lab

Canva: Digital Transformation to Drive Fan Engagement

Jonathan Harley, Canva

Broadcast Lab

How Much are Fans Willing to Pay to Consume Sport on TV

Barney Francis

Broadcast Lab

LaLiga & ESPN: Forging new Partnerships Stateside

Boris Gartner, LaLiga North America
Burke Magnus ESPN

Broadcast Lab

CBS Interactive: The Future of Broadcast Production

Dane Cleven, & Nicholas Bourne, CBS Interactive
Ben Gabrielson, LiveU

Esports & Gaming Lab

Team Ninja: Insights Behind the Brand

Jessica Blevins, Team NINJA

Esports & Gaming Lab

An Athlete’s Journey: Building an Esports Community

Austin Ekeler, LA Chargers & Gridiron Gaming Group

Diversity & Inclusion: Embedding Long-Term Sustainable Change Across Your Organisation

Rosie Cook, Mars
David Gould, Harris Blitzer Sports & Entertainment

Brand Lab

Nielsen: Creating a Resonating Message for your Audience

Jon Stainer, Nielsen Sports

Innovation Lab

Infront X & Verizon: What does in the In-Stadia Fan Experience now look like?

Peter Anderson, Infront X
Eric Nagy, Verizon

Fan Lab

Proskauer: Can you Mandate Staff & Fans to be Vaccinated?

Elise Bloom, Proskauer Rose LLP

Innovation Lab

Monumental & Dapper Labs: What are NFTs and how can your Sports Property Benefit?

Ted Leonsis, Monumental Sports & Entertainment
Roham Gharegozlou, Dapper Labs

Investment Lab

Lightning: Who Would be an Owner?

Jeff Vinik, Tampa Bay Lightning

Fan Lab

49ers & Bills: Sports Role in the Community

Jed York, San Francisco 49ers
Kim Pegula, Pegula Sports & Entertainment

Fan Lab

Sportradar & IOC: Ensuring Integrity at the Olympics

Andreas Krannich, Sportradar
Friedrich Martens, IOC

Esports & Gaming Lab

NASCAR: Using Esports & Gaming to Modernise your Brand

Tim Clark, NASCAR

Broadcast Lab

Verizon Media: Creating Personalised Viewing Experiences for Audiences

Darren Lepke, Verizon Media Platform

Fan Lab

LaLiga: Pushing Boundaries, Driving Revenue

Oscar Mayo, LaLiga

Broadcast Lab

Evolution of the WWE

Stephanie McMahon, WWE

Broadcast Lab

Outraged: Behind the Scenes Look at UEFA’s Anti-Racism Documentary

Nadia Nadim, Paris Saint-Germain
Tom Hillier, Shoot the Company

Fan Lab

ONE: Building Your Global Digital Footprint

Erica Kerner, ONE Championship

Innovation Lab

Future 100: Examining the Latest Global Business & Technology Trends

Emma Chiu, Wunderman Thompson Intelligence

Esports & Gaming Lab

Burger King: World-Class Activations in Esports & Gaming

Bianca Shen, Chief Marketing Officer, RBIberia

Brand Lab

Super Bowl LV Halftime Show: How Pepsi Create Unforgettable Moments

Adam Harter, PepsiCo

Broadcast Lab

Web Stories – Unlocking New Value Streams for Rightsholders

Vadim Drozdovski, WSC Sports
Thomas Brennan, Turner Sports

Fan Lab

Virgin Atlantic: Building Customers Trust

Corneel Koster, Virgin Atlantic

Brand Lab

GIPHY: The Future of Digital Communication

Sadie Novello, GIPHY

Innovation Lab

Paramount: The Future of Entertainment

Ted Schilowitz, Paramount Pictures

Fan Lab

Celtics: Ensuring the Safe Return of Fans to Indoor Venues

Rich Gotham, Boston Celtics

Investment Lab

SPACs: Following the Money

Natara Holloway, NFL

Broadcast Lab

MLSE: Creating a Cutting-Edge Fan Engagement App

Shannon Hosford, MLSE
Humza Teherany, MLSE

Esports & Gaming Lab

Misfits & Haslam: Merging Esports & Traditional Sports to Deliver Added Value to Brands

Ben Spoont, Misfits Gaming
Josh Glessing, Haslam Sports Group

Brand Lab

McDonald’s: Revamping your Marketing Strategy

Elizabeth A. Campbell, McDonald’s Corporation

Broadcast Lab

Bring the Slime: Nickelodeon NFL Playoff Game

Shawn Robbins, CBS

Broadcast Lab

NBA: Using Innovation to Deliver a Dynamic Broadcast Experience

Sara Zuckert, NBA

Innovation Lab

How Tech is Shaping the Convergence of the Physical & Virtual

Cathy Hackl, Futures Intelligence Group

Investment Lab

Royals: Preparing for a Post-Covid Sports Industry

Manoj Badale, Rajasthan Royals

Brand Lab

Castore: Shaking up the Sports Apparel Industry

Thomas Beahon, Castore

Brand Lab

Bleacher Report & State Farm: Premium Branded Content Campaigns

Stefanie Rapp, Bleacher Report
Kristyn Cook, State Farm Insurance

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