THE LABS EXPLAINED

 
This broad and diverse digital resource will contain dedicated labs on Brand, Broadcast, Fan, Investment, Esports & Gaming and Innovation, to examine the current landscape and provide you with actionable takeaways. Scroll to discover more about all the labs or click on the individual titles below to navigate straight to a specific lab.

BRAND LAB

BROADCAST LAB

FAN LAB

INVESTMENT LAB

ESPORTS & GAMING LAB

INNOVATION LAB

BRAND LAB

  • Taking a stand on social issues
  • Switching of physical assets to digital
  • Who are tomorrow’s big spenders?
  • Creating Branded Content

 

 

BROADCAST LAB

  • How much are fans willing to pay to consume sport?
  • The battle for attention
  • What role is big tech set to play?
  • Incorporating sports betting into sports broadcast

FAN LAB

  • What sports can learn from retail, entertainment and aviation
  • Will fans need digital health passports?
  • Becoming your own media company
  • Are fans ready to return to live events?

INVESTMENT LAB

  • The rise of SPACs and what it means for the sports industry
  • Athlete investment in tech
  • Do rightsholders need private equity?
  • Who would be a team owner?

 

ESPORTS & GAMING LAB

  • Why pro athletes love esports
  • Will gaming push traditional sports to the sidelines
  • Where is the value in esports
  • Innovating a digitally native product

INNOVATION LAB

  • How tech is creating safe live venues
  • How cities and transport systems are evolving
  • How covid has helped future-proof the sports industry
  • How other industries have stayed ahead of the curve

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