Important Information regarding COVID-19
Weāre sad we wonāt be able to bring the global sports industry together in London this year due to the current pandemic. However, weāve been talking to the industry to discover what you would want and need from a digital alternative, and weāre looking forward to delivering the second edition of LeadersWeek.direct/ in October.
Who attends?
Last updated 18th May 2022

Chief Executive Officer
Premier League

Chief Executive, Future Sport
Sky

Board Director
EE

Chairman
Premiership Rugby

Chairman
Chicago Cubs

Chief Commercial Officer
England Rugby

Chief Commercial Officer and Managing Director
Liverpool FC

Chief Digital Officer
beIN Media Group

Head of Partnerships & Sales
Barclays

Chief Executive Officer
W Series

Head of Global Sponsorships
Turkish Airlines

Head of Marketing & Innovation, Western Europe
PepsiCo

Director Sports Marketing Football
Adidas

Vice President, Global Sport Partnerships
Coca-Cola

International Business Director
Nike

Head of Global Sponsorship, Brand Strategy and Management
Nissan

Sponsorship Manager
McDonald’s

Global Director of Sports Marketing & Sports Licensing
PUMA

Director of Global Sports Marketing
Gillette

Vice President of Sponsorship, Brand & Client Marketing
VISA












PREVIOUS SPEAKERS
FRESH IDEAS FROM INDUSTRY LEADERS
We present fresh new voices, unbiased opinions and best practice case studies from key influencers at global rights holders, brands and broadcasters.
Last updated 18th May 2022

Alex Green
European Managing Director, Sports and Channels

Alex Williamson
Chief Brand Officer

Claire Cronin
Chief Marketing Officer

Jean-Claude Biver
Former Chairman

John Skipper
Executive Chairman

Paul Levesque
Executive Vice President, Talent, Live Events & Creative

Sukhinder Singh Cassidy
President
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