Explore the timed agenda

13:50PM – 14:00PM

Welcome

Welcome from Laura McQueen, Managing Director, Leaders in Sport and Jeanette Kwakye, Presenter and Reporter, BBC Sport

Location marker Diversity Forum
13:50PM – 14:00PM

Welcome

Welcome from Laura McQueen, Managing Director, Leaders in Sport and Jeanette Kwakye, Presenter and Reporter, BBC Sport

Diversity Forum
14:00PM – 14:30PM

Stepping into Leadership?

J.P. Morgan and Brentford FC

BELOVD Agency & DOPE Black Dad

England Rugby

Location marker Diversity Forum
14:00PM – 14:30PM

Stepping into Leadership?

We’ve created the networks, had the discussion and now developing the infrastructure to see more underrepresented groups enabled to secure leadership roles. But once on the crux of this, how do you know when to take the leap of faith when not many within your network, and from your background have been in this position before?


Key takeaways include:

  • Insight and increased understanding of leadership concepts
  • Understanding of how to improve your effectiveness as a leader

J.P. Morgan and Brentford FC

BELOVD Agency & DOPE Black Dad

England Rugby

Diversity Forum
14:30PM – 15:00PM

Why I need more than just an ERG?

British Paralympic Association

News UK

Location marker Diversity Forum
14:30PM – 15:00PM

Why I need more than just an ERG?

Employee resource groups (ERG’s) are becoming more valuable across all types of business and industries, from being a voice for diverse employees to curating impact programs for the career pipeline. But for some of these businesses, the engagement of these groups within a company starts and ends within these resource groups, which can hinder the desired impact.

So how do you take a step further to create greater influence and impact? and in doing so create strong partnerships with Leadership

 

Key takeaways include:

  • Understanding how to create a strong partnership with leadership and engage executive sponsorship for ongoing support
  • Learn how you can go from building a community to influencing change in the company’s culture towards inclusion and belonging 

British Paralympic Association

News UK

Diversity Forum
15:00PM – 16:00PM

Break & Open Spaces

Introduction to Open Spaces by Stephanie Corker, Account Director, Wasserman – leading into coffee break

Location marker Diversity Forum
15:00PM – 16:00PM

Break & Open Spaces

Introduction to Open Spaces by Stephanie Corker, Account Director, Wasserman – leading into coffee break

Diversity Forum
16:00PM – 16:45PM

In Conversation with…

Location marker Diversity Forum
16:00PM – 16:45PM

In Conversation with…

Interview with a prominent figure in the world of Sport & Entertainment, who’s work via programmes, initiatives and non-profit organisations have made big strides over the last 12- 18 months in driving diversity & inclusion within their organisation and the wider industry. They’ll be speaking to the origin story behind the EDI drive that they’re behind (e.g., Women’s sport, LGBTQ+ inclusion, or a lack of ethnically diverse representation), and outlining the changes they’ve since seen, while also acknowledging the necessary actions which need to be taken to offer further support for these groups.

Moderator: Jaydee Dyer, Sky Sports  

Diversity Forum
17:00pm – 18:00PM

Networking Drinks & Refreshments

Location marker Diversity Forum
17:00pm – 18:00PM

Networking Drinks & Refreshments

Diversity Forum
10:20AM – 11:00AM

One careful owner: In conversation with HBSE’s Josh Harris

New Jersey Devils, Philadelphia 76ers, Crystal Palace

Location marker Headline Stage
10:20AM – 11:00AM

One careful owner: In conversation with HBSE’s Josh Harris

  • What it’s really like to own a sports team in 2021 
  • Ownership philosophy and making the big decisions 
  • The trends and innovations he’s keeping an eye on 

Speaker:
Josh Harris, Owner, Philadelphia 76ers, New Jersey Devils; Co-Owner, Crystal Palace 

New Jersey Devils, Philadelphia 76ers, Crystal Palace

Headline Stage
11:20AM – 12:00PM

To what extent should women’s sport replicate the men’s sports marketing template?

Commercial // Marketing // Fans

Football Association

Sky Sports

Location marker Headline Stage
11:20AM – 12:00PM

To what extent should women’s sport replicate the men’s sports marketing template?

Commercial // Marketing // Fans

  • Where are the opportunities for a fresh approach to marketing and promotion
  • Exploring new commercial models for women’s events and leagues
  • How and where to find new audiences and cultivate new fans

Speakers:

  • Kelly Simmons, Director of Women’s Professional Game, Football Association 
  • Jo Osbourne, Executive Lead and Content Producer, Women’s Sport, Sky Sports 
  • Moderator: Sue Anstiss, CEO, Fearless Women 

Football Association

Sky Sports

Headline Stage
12:00PM – 13:00PM

Live recording of the Unofficial Partner Podcast

Unofficial Partner

Location marker Leaders Studio
12:00PM – 13:00PM

Live recording of the Unofficial Partner Podcast

Unofficial Partner

Leaders Studio
12:20PM – 13:00PM

Exploring the future reality of sport with Unity’s Peter Moore

Tech // Innovation // Content Creation

Unity

Location marker Headline Stage
12:20PM – 13:00PM

Exploring the future reality of sport with Unity’s Peter Moore

Tech // Innovation // Content Creation

  • The role of the world’s two billion content creators
  • The technologies and innovations that’ll meet the needs and expectations of Gen Y and Gen Z
  • Why the old business models reliant on physical attendance need to be supplemented by virtual participation

Unity

Headline Stage
12:40PM – 13:20PM

Lights, for cameras and action: illuminating the in-venue experience

StadiumFX 

Musco Lighting Europe

London Stadium 

Location marker Tech & Innovation Stage
12:40PM – 13:20PM

Lights, for cameras and action: illuminating the in-venue experience

  • Next-level fan engagement for multi-purpose sports venues 
  • How London Stadium was optimised to host powerful light shows 
  • How and why building flexibility into your systems is key 

Speakers:

Darren Raczkowski, Director of Operations, London Stadium 

Sam MacLaren, Technical Director at StadiumFX 

Chris Limpach, General Manager, Musco Lighting Europe 

 

StadiumFX 

Musco Lighting Europe

London Stadium 

Tech & Innovation Stage
13:00PM – 14:30PM

FIFA & Infront X: How to transform and monetise your digital offering

FIFA

Infront X

Location marker Masterclass
13:00PM – 14:30PM

FIFA & Infront X: How to transform and monetise your digital offering

  • Learn how FIFA reimagined its digital strategy, enhanced fan engagement and increased revenue across the board
  • Join and interact with two digital experts to explore how rights holders and broadcasters are commercialising digital assets, and building the ultimate digital fan experience to capture fans’ attention

Speaker:
Sam Cherry, Consultant Lead at FIFA

Moderator: Phil Sharpe, Managing Director & Chief Operating Officer, Infront X

FIFA

Infront X

Masterclass
13:00PM – 14:30PM

Unlocking the digital opportunity: a new way for rights holders to work with brands

McLaren Racing

Sport by Fort

Location marker Masterclass
13:00PM – 14:30PM

Unlocking the digital opportunity: a new way for rights holders to work with brands

  • What brands are looking for in terms of digital assets in sport
  • How rights holders can meet brand needs across their digital channels
  • The biggest challenges for both parties in realising the value on offer and how they can they be overcome

Speakers:

Claire Cronin, Chief Commercial Officer, McLaren Racing

Ricardo Fort, Founder, Sport by Fort

McLaren Racing

Sport by Fort

Masterclass
13:00PM – 14:30PM

Savings, sustainability and safety: lighting up new revenue streams

Harlequins Rugby Club

Green Building Council

Juventus Football Club

Location marker Masterclass
13:00PM – 14:30PM

Savings, sustainability and safety: lighting up new revenue streams

  • Revenue creation: Branding, Sponsorship
  • Operational efficiency and Savings
  • Safety and Sustainability

Speakers:

Adrian Wells, Chief Marketing Officer, Harlequins Rugby Club

Mr. Munish Datta, Director of Membership & Partnerships, Green Building Council

Mr. Alberto Pairetto – Head of Stadium Revenue, Juventus Football Club

Harlequins Rugby Club

Green Building Council

Juventus Football Club

Masterclass
14:30PM – 15:10PM

How data science is transforming live sports – the NFL perspective

Marketcast

NFL

Location marker Tech & Innovation Stage
14:30PM – 15:10PM

How data science is transforming live sports – the NFL perspective

  • The role of data science in the evolution of live sports fandom 
  • The data science and advanced analytics techniques the NFL is using to understand fan engagement and sponsor marketing 
  • How data science best practice can impact your business 

Speakers:

Lyndon Campbell, SVP & General Manager, Sports, Live Events and Brands, Marketcast

Bobby Yang – VP, Enterprise and Data Science, NFL 

Marketcast

NFL

Tech & Innovation Stage
14:30PM – 15:20PM

Fixing football’s future

Finance // Governance // Community

Charlotte FC

PFA

Women’s Sports Group

Location marker Headline Stage
14:30PM – 15:20PM

Fixing football’s future

Finance // Governance // Community

  • What’s the ideal structural and financial model for leagues and tournaments?
  • The pros and cons of closed leagues with no relegation
  • Football’s role as a community enhancer
  • Bridging the gap between the elite and the rest

 

Speakers:

Nick Kelly, President, Charlotte FC

Maheta Molango, CEO, Professional Footballers’ Association

Heather Rabbatts, CEO, Women’s Sports Group

Charlotte FC

PFA

Women’s Sports Group

Headline Stage
14:30PM – 18:30PM

CEO Forum

Location marker Private Forum
14:30PM – 18:30PM

CEO Forum

2022 Trends – What’s Changed Forever & Will Shape the Future of Sport

Following a monumental shift in the world we live in, the way we consume, the way we work & the way the sports industry grows, now is the time to make sense of those trends and shift from re-active to pro-active in shaping your business around them.

 

There’ll be a short presentation by a futurist who will share some of the key consumer trends that present opportunities for how you shape your business and strategy into 2022 and beyond.

 

Followed by breakout roundtable sessions within smaller groups of CEOs, where you can hear directly from your counterparts across global sport on their key takeaways from the last 18 months, and what they’re taking forward into the future.

Private Forum
15:00PM – 16:00PM

Live recording of the Game Changers podcast

Fearless Women

Former England rugby union international

Location marker Leaders Studio
15:00PM – 16:00PM

Live recording of the Game Changers podcast

  • Join a live recording of the Game Changers podcast, where the biggest names in women’s sport talk frankly about their historic careers, what drives them and how they’ve dealt with some of the toughest challenges they’ve faced.
  • In this special live edition in the Leaders Studio, in partnership with Grabyo, the tables are turned as regular host Sue Anstiss, a sports marketing trailblazer who leads Fearless Women, answers questions posed by former England rugby union international Ugo Monye.

Fearless Women

Former England rugby union international

Leaders Studio
15:30PM – 16:10PM

The future of sports media re-imagined.

Scottish Premier League 

Recast 

Location marker Tech & Innovation Stage
15:30PM – 16:10PM

The future of sports media re-imagined.

  • New monetisation models that will dictate the future  
  • Content strategies: Atomised and Explosive. What drives fan consumption  
  • How Fans, Clubs, & Leagues can work together in a new value capture economy 
  • How rights holders are leveraging the audience power of their athletes/players 

Speakers:

Neil Doncaster, CEO, Scottish Premier League 

Andy Meikle, Co-Founder and CMO, Recast 

Scottish Premier League 

Recast 

Tech & Innovation Stage
15:40PM – 16:20PM

Secret session: Coming soon

To be announced shortly

15:40PM – 16:20PM

Secret session: Coming soon

To be announced shortly

16:30PM – 17:00PM

Introducing LaLiga Tech

LaLiga Tech 

Location marker Tech & Innovation Stage
16:30PM – 17:00PM

Introducing LaLiga Tech

  • The rationale behind its creation – and what it means for the industry 
  • The opportunities for rights holders around the world 
  • How it fits with LaLiga’s wider growth strategy
     

 Speaker:

Miguel Angel Leal, CEO, LaLiga Tech 

LaLiga Tech 

Tech & Innovation Stage
16:30PM – 17:00

LIVE WRAP UP SHOW

Guests join us live in the Leaders Studio, in partnership with Grabyo, to review all the days action.

Location marker Leaders Studio
16:30PM – 17:00

LIVE WRAP UP SHOW

Guests join us live in the Leaders Studio, in partnership with Grabyo, to review all the days action.

Leaders Studio
17:00PM – 18:00PM

NETWORKING DRINKS

Join us for a drink in the exhibition hall

Location marker Networking Hall
17:00PM – 18:00PM

NETWORKING DRINKS

Join us for a drink in the exhibition hall

Networking Hall
18:00PM – 20:00PM

Leaders After Dark

LIVE MUSIC. FOOD. DRINK.

Location marker Rose Garden, East Stand
18:00PM – 20:00PM

Leaders After Dark

LIVE MUSIC. FOOD. DRINK.

Unwind and network with your colleagues and peers in a variety of venues in Twickenham’s stunning hospitality spaces in the East Stand, where you’ll be treated to live music, delicious food and a well-earned drink (or 10) after a busy day of live content, private forums and networking.

Rose Garden, East Stand
20:00PM – Late

Leaders After Dark

For those of you who want to carry on the networking there will be a second drinks reception in the Union Ale House.

Location marker Union Ale House, East Stand
20:00PM – Late

Leaders After Dark

For those of you who want to carry on the networking there will be a second drinks reception in the Union Ale House.

Union Ale House, East Stand
8:30AM – 10:00AM

LSA Alumni Breakfast

Location marker Private Forum
8:30AM – 10:00AM

LSA Alumni Breakfast

Private Forum
10:00AM – 12:00PM

Sponsorship Forum

Location marker Private Forum
10:00AM – 12:00PM

Sponsorship Forum

Private Forum
10:20AM – 11:00AM

The CEO catch-up: The challenge of change management

Leadership // Disruption // Change Management

AELTC

BBC

Location marker Headline Stage
10:20AM – 11:00AM

The CEO catch-up: The challenge of change management

Leadership // Disruption // Change Management

  • How should leaders lead at a time of digital and societal disruption
  • What are the essential requirements for the forward-thinking, large-scale, effective organisations of the future?
  • A candid conversation on what leadership is and should be in 2022 and beyond

Speakers:

Sally Bolton, CEO, AELTC

Tim Davie, Director-General, BBC

AELTC

BBC

Headline Stage
10:40AM – 11:20AM

The future of the live experience

Paddy Power 

CSM-Live 

Location marker Tech & Innovation Stage
10:40AM – 11:20AM

The future of the live experience

  • From physical to digital to hybrid 
  • How to generate value and drive new opportunities 
  • Harnessing creativity and fostering innovation 

Speakers:

Ben Huxley, Sponsorship and activations manager UK & Ireland, Paddy Power 

Paul Hicks, Director of Experiential and Events, CSM-Live 

Paddy Power 

CSM-Live 

Tech & Innovation Stage
11:20AM – 12:00PM

Revenue models and market shifts

Finance // Private Equity // Ownership

Aser Ventures and Leeds United

ONE Championship

Location marker Headline Stage
11:20AM – 12:00PM

Revenue models and market shifts

Finance // Private Equity // Ownership

  • Changing ownership models – multi-club, multi-sport
  • The role of private equity money in sport’s future
  • Funding models and financing that filters through the system

Speakers:

Chatri Sityodtong, ONE Championship (live on video)

Massimo Marinelli, Aser Ventures and Leeds United

Aser Ventures and Leeds United

ONE Championship

Headline Stage
11:40AM – 12:20PM

Incubating innovation: Introducing Infront X Lab

Infront X

Infront X 

SPFL 

Location marker Tech & Innovation Stage
11:40AM – 12:20PM

Incubating innovation: Introducing Infront X Lab

  • Bridging the gap between storytelling and technology 
  • Pooling digital best practice to superserve sports organisations 
  • Why a focus on collaboration will yield the best results 


Speakers:

Julien Schiess, Head of Commercial, EU, Infront X 

Mike Brady, Chief Commercial Officer, Infront X 

Graeme Thewliss, Digital Content Manager, SPFL 

Infront X

Infront X 

SPFL 

Tech & Innovation Stage
12:20PM – 13:00PM

What you need to know about sponsorship

To be announced shortly

Location marker Headline Stage
12:20PM – 13:00PM

What you need to know about sponsorship

To be announced shortly

  • The power and value of sponsorship during a time of business disruption
  • Purpose and profits: what do new brands see in sports partnerships

Headline Stage
12:40PM – 13:20PM

A deeper dive into sport’s next era

Unity Sports 

Unity Sports 

Location marker Tech & Innovation Stage
12:40PM – 13:20PM

A deeper dive into sport’s next era

  • Understanding the new world of content creation and personalization 
  • Watching sport as a truly immersive experience 
  • Unlocking the commercial value in new broadcast technologies 

 Speakers

Tian Pei, Head of Business Operations & Partnerships, Unity Sports

Shrey Malhotra, Head of Technology, Unity Sports 

Unity Sports 

Unity Sports 

Tech & Innovation Stage
14:30PM – 15:10PM

What happens next? Embedding your diversity and inclusion strategy

Diversity // Inclusion // Leadership

Rugby League World Cup 2022

Sport England

Location marker Headline Stage
14:30PM – 15:10PM

What happens next? Embedding your diversity and inclusion strategy

Diversity // Inclusion // Leadership

  • What does it take to carry your employees and stakeholders with you as your strategy is executed?
  • How can you keep up the momentum?
  • Balancing the short-term challenges whilst keeping focused on the long-term vision

Speakers:

Jon Dutton, CEO, RLWC 2022

Viveen Taylor, Director of Equality, Diversity and Inclusion, Sport England

Rugby League World Cup 2022

Sport England

Headline Stage
14:50PM – 15:30PM

Aggregation for fan nation: driving commercial value with WilliamsF1

WilliamsF1 

Pumpjack Dataworks 

Location marker Tech & Innovation Stage
14:50PM – 15:30PM

Aggregation for fan nation: driving commercial value with WilliamsF1

  • How Williams Racing is deepening its knowledge of fans
  • Building and maintaining robust and effective data sets
  • Driving commercial value and providing a better service for fans
  • Building Consumer Asset Value

 Speakers:

Tim Hunt, Commercial Director, WilliamsF1 

Nick Goggans, CEO and Founder, Pumpjack Dataworks 

WilliamsF1 

Pumpjack Dataworks 

Tech & Innovation Stage
15:40PM – 16:20PM

The power of community – building, nurturing and optimizing fan groups

Digital // Community // Commercial // Fan

Buzzer

Animoca Brands

Location marker Headline Stage
15:40PM – 16:20PM

The power of community – building, nurturing and optimizing fan groups

Digital // Community // Commercial // Fan

  • How to build effective digital communities
  • Sport as a communal, interactive experience
  • Monetising engaged groups – and getting them to help you grow

Speakers:

Bo Han, Founder and CEO, Buzzer

Robby Yung, CEO, Animoca Brands

Buzzer

Animoca Brands

Headline Stage
15:50PM – 16:30PM

Fan tokens: sport’s next big revenue stream

Professional Fighters League 

Chiliz & Socios.com   

Location marker Tech & Innovation Stage
15:50PM – 16:30PM

Fan tokens: sport’s next big revenue stream

  • Inside the Professional Fighters League and Socios partnership 
  • Fan tokens as an engagement tool 
  • Understanding the NFT sports business model 

 

Speaker

Peter Murray, CEO of Professional Fighters League 

Alexandre Dreyfus, CEO Chiliz & Socios.com   

Professional Fighters League 

Chiliz & Socios.com   

Tech & Innovation Stage
16:30PM – 17:00PM

LIVE WRAP UP SHOW

Guests join us live in the Leaders Studio, in partnership with Grabyo, to review all the days action.

Location marker Leaders Studio
16:30PM – 17:00PM

LIVE WRAP UP SHOW

Guests join us live in the Leaders Studio, in partnership with Grabyo, to review all the days action.

Leaders Studio
17:00PM – 18:00PM

Leaders Sports Awards Drinks Reception

Location marker Rugby Museum
17:00PM – 18:00PM

Leaders Sports Awards Drinks Reception

Rugby Museum
18:00PM – Late

LEADERS SPORTS AWARDS: ‘AN EVENING WITH…’

Celebrating a new era in sport

Location marker West Stand, Twickenham Stadium
18:00PM – Late

LEADERS SPORTS AWARDS: ‘AN EVENING WITH…’

Celebrating a new era in sport

The Leaders Sports Awards, in partnership with Aspire Zone Foundation, returns for the 7th consecutive year. Yet again, we’ve searched all corners of the globe to recognise and celebrate the organisations and individuals pushing boundaries in the industry we love.

Join us to find out who will be taking the spoils in all 8 of the Company and Purpose Categories and meet this year’s Leaders Under 40 Class of 2021.

What’s more, alongside the awards ceremony you’ll also hear from our esteemed 2021 Leader of the Year in an exclusive on stage interview. This is an individual has changed sport for good, challenged standards and inspired future generations, leaving a lasting legacy in sport. Previous winners have included Jill Ellis, Arsène Wenger, Billy Beane and Carlo Ancelotti to name a few, this won’t be one to miss.

West Stand, Twickenham Stadium

The Headline Stage

The biggest names, the most important stories

Whether you’re joining us in-person or tuning in online, you’ll hear from some of the biggest names inside and outside sport. The brightest and best minds will deliver their visions for the future of governance, investment, media, brand partnerships, consumer behaviour, and much more. You’ll find fresh inspiration from some of the world’s best-known innovators and disruptors.

The Tech & Innovation Stage

Explore best in class case studies driving serious results

The Tech & Innovation Stage is your go-to to hear the latest ideas, see groundbreaking solutions and examine new products. Expect practical guides and in-depth case studies on the latest in fan engagement tools, digital platforms, back-end systems, software and hardware, and essential services – from CRM to social, business solutions to big tech. Use these detailed sessions to evaluate where you should be focusing your time and budget.

The Leaders Studio

Your backstage pass

In the Leaders Studio, in partnership with Grabyo,  you’ll find behind the scenes conversations with speakers and key industry figures, live recordings of some of your favourite industry podcasts, and daily wrap-up shows with studio experts reviewing all the key stories, trends and gossip. Take your seat in the audience and enjoy a peek behind the curtain at Leaders Week London.

Attendee Snapshot

Last updated 25th August 2021

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