ISG Connects Global Sports Properties and International Brands.
We are a diverse yet integrated sports media group with across-the- board commercial vision and strong technical expertise offering a fully integrated approach or a tailored mix of options.
ISG enables commercial rights holders to increase revenues from their assets. We position Brands and Advertisers across the rights holders’ segmented and targeted audiences, maximising their relevance and allowing for a greater return on investment for all stakeholders. ISG’s Divisions are all aligned to pursue this common goal leveraging our commercial skills and knowledge of revenue generating technologies.
The ISG Group’s senior management team has worked at the forefront of the virtual advertising industry for the last eight years delivering projects for some of the world’s leading sports rights holders including Spain’s La Liga, Italy’s Serie A the English Football Association the NBA and the NHL.
Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights and digital & social analysis. With unrivaled data, products and consulting services, Nielsen Sports is uniquely positioned to help brands, leagues, teams, federations and agencies optimize sponsorship portfolios and maximize investments in sports. Nielsen Sports is part of Nielsen Holdings plc (NYSE:NLSN) a S&P 500 company with operations in over 100 countries, covering more than 90% of the world’s population.