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Chairman of the Board, General Sports Authority, Saudi Arabia and Saudi Arabian Olympic Committee
Executive Vice President of Business Operations and Chief Strategy Officer
Head of Communications, Content and Digital
All England Lawn Tennis Club (Wimbledon)
Chairman of the Board, General Sports Authority, Saudi Arabia and Saudi Arabian Olympic Committee
In 2018 Abdulaziz was appointed Chairman of the board of Saudi Arabia’s General Sports Authority, (the equivalent of the ministry of sports in other countries) and the Saudi Arabian Olympic Committee.
His appointment followed a highly impactful year as Vice-chairman which saw the successful debut of a host of international events and sporting programmes in the Kingdom under his leadership. His role combines internal responsibilities within the local sports sector and the country’s ambitious fast-paced transformation plan, Vision2030.
Before his governmental positions, the 36-year old studied political science at King Saud University in Riyadh before moving to the School of Oriental and African Studies, SOAS, in London and graduated from University of Business and Technology UBT, in Jeddah. He launched his sports business career by establishing a leading sports marketing agency and management company that focuses on Saudi and regional athletes. Abdulaziz has been also competing at the highest levels globally in elite motor racing in parallel to his career in government.
Ahmad serves as the President of NFL Players Incorporated, the licensing and marketing business of the NFL Players Association. He oversees all operations of the nearly US$200 million annual revenue generated by the company and he leads commercial negotiations with the NFL and key partners such as Electronic Arts, Nike, Fanatics, Panini, Lyft, ESPN and others.
Ahmad currently serves as Board Chairman of both ACE Media and the OneTeam Collective. Previously, he has served as a board member for the University of Michigan’s Sports Management Program and the American Bar Association’s Sports & Entertainment Division.
Prior to his newly-announced role as CRO at Stats Perform, the revolutionary leader in sports AI and data, where he manages all of Stats Perform’s rights acquisitions and commercial relationships with the biggest leagues, federations and agencies in the industry, Alex had been a part of Perform’s senior management team since joining in 2007, and was appointed Chief Rights Officer in October 2018. Prior to this role, Alex was DAZN’s Managing Director for Rights and Strategic Development, overseeing several major acquisitions for DAZN.
Previously the EVP of Business Development at Perform Group, Alex was managing key rights holder relationships for the company. He led a number of key long-term acquisitions, including the award-winning 10-year agreement between Perform and the WTA, which led to the formation of WTA Media. Prior to Perform, he held roles at Deltatre and Homechoice.
Executive Vice President of Business Operations and Chief Strategy Officer
Alex is Executive Vice President of Business Operations and Chief Strategy Officer for the Chicago Cubs. In his role, he is responsible for the organization’s strategic planning and corporate development functions, as well as the operations of Wrigley Field and the adjacent real estate development owned by the Ricketts family.
Alex is in his 10th season with the Cubs. He began his tenure as Vice President of Business Development by helping author the 10-year strategy for the organization. Since that time, he has played central roles in the organization’s restoration of Wrigley Field and development of the surrounding real estate, acquisition of adjacent rooftop properties, execution of new ticketing and concessions agreements, and most recently, negotiation of the joint venture partnership with Sinclair Broadcast Group to launch Marquee Sports Network.
Alex began his career in sports management as a Financial Analyst with the National Hockey League before getting his MBA at Columbia Business School. He subsequently joined Galatioto Sports Partners, LLC, an industry leader in professional sports advisory and lending services.
Head of Communications, Content and Digital
Alexandra has been working at Wimbledon since 2011, having joined from the Telegraph. During her time at the newspaper, she transitioned from a journalist with a knack for making a story work in new mediums to a strategic thought-leader in the marketing, communications and innovation area of the sports and digital sectors.
Alex leads Wimbledon’s external facing communications, fan marketing and innovation, helping to transform the perception of the brand. She is responsible for proactive and reactive communications, fan marketing and content creation, digital development and innovation, and core strategic planning. Recently, Alex’s responsibilities have expanded into a broader strategic role including driving the ambition of an innovation Master Plan for the guest experience at Wimbledon across its new expanded 120-acre site.
Additionally, Alex has recently been appointed as a Trustee of Greenhouse Sports, a charity working to develop young people in marginalised areas of London through the power of sport, with the responsibility to support their efforts to raise their awareness and diversify their funding streams.
Head of Partnership Management
Amy joined OVG in late 2016 as Head of Partnership Management. As one of the company’s first 25 employees, Amy was recruited to lead and grow the partnership activation team. She has been an integral part of building and launching of the OVG Arena Alliance, a first of its kind “league of arenas”, was part of building the Global Partnerships division from the ground up and currently plays a key role in the development of OVG’s new arena projects globally (Seattle, Austin, NY, Milan and more).
She previously worked in the NBA’s Global Merchandising Group, networking across the full internal matrix and externally with licensees, retailers and media partners. She then transitioned to Global Partnerships, managing some of the league’s largest global partners, Coca-Cola, Adidas and BBVA executing partnerships around the world. After 12 years, Amy left the NBA and moved to the brand side leading JPMorgan Chase’s Madison Square Garden marquee sponsorship.
Deputy CEO and Chief Commercial Officer
Andrea serves in the dual capacity of Deputy CEO and Chief Commercial Officer for the Deltatre Group. His primary focus is global growth strategy, leading the Group’s commercial teams in building market share with the biggest sport operators across its suite of best-in-class technology solutions.
Previously, Andrea held the role of President of the Americas, where he played a key role in expanding Deltatre’s presence in the egion and in Northeast Asia, establishing operations, building state of the art workplaces for the brightest minds in tech, and attracting the biggest sports investors as clients. His formative roles were onsite operations for Deltatre, working across Olympic Games, World Cups, Premier League and UEFA. Andrea also services as an Executive Board Member for the Group.
Andrea is fluent in Italian, English, Spanish and French and is currently studying Japanese. He holds a BA and a Masters from the University of Torino, an ESCP Europe Master in Management, a MS degree at the London City University, and a Diplôme Grande École in Paris
Aykan currently serves as Managing Director of Octagon’s South East Asia and Japan business. In his current role, he oversees 45 staff across Singapore and Japan, and is responsible for strategic partnership consulting, campaign and content creation, experiential marketing and rights holder consulting.
Aykan’s passion for sport was ingrained as an impressive young athlete and blossomed in his first role bringing to life NBA events in Germany. His passion, natural determination and skills borne from rich life experiences in his early years have allowed him to develop into the leader he is today, enabling him to work for some of the world’ biggest brands and events. From FIFA World Cups to the Olympics, he’s produced major brand activations and international campaigns on all continents, spent years in strategic sponsorship consulting and is a key senior leader in Octagon’s global businesses.
Head of Women's Sport & Sports Editor
Benny is an award-winning global sports broadcaster and writer, who has been part of NBA, Aliexpress LIVE and IMG team for the EuroLeague basketball competition. She has worked for the BBC World Service, Sky Sports, MTG Africa, BT Sport, and Matchroom Sport, and is now Head of Women’s Sports at GiveMeSport, one of the world’s biggest digital sports sites.
Benny is also a big advocate for professional and youth development in the sport. She is currently focusing her efforts on providing more points of entry for both female graduates and BAME students. In addition, Benny is a huge voice for NBA African players in the league and beyond.
Away from sport, Benny is also a celebrated leader in education and in 2017 she was named as one of five rising stars in UK education and academia. In 2015, Benny created the Girls In Sports Foundation supported by Fusion Lifestyle to provide opportunities for women and girls to access sport, using the spotlight and the real-life stories of leading women in sport, while being an advocate for projects such as Giants of Africa and the SEED Project globally.
Chief Revenue Officer
As the Chief Revenue Officer, Brent is responsible for tickets, suites, partnerships and Levi’s® Stadium events. He also oversaw the Bay Area Host Committee’s 2019 College Football Playoff National Championship revenue generation efforts and consults for Elevate Sports Ventures.
He previously led the corporate partnership sales team in new business development.
Outside of the 49ers, Brent also served on the corporate partnerships team for the Memphis Grizzlies and Indianapolis Motor Speedway. Schoeb is a graduate of St. Cloud State University and received his MBA and Masters of Sports Administration at Ohio University.
Principal, Live Sports
Charlie has been at the forefront of sports media’s evolution to digital. He joined Amazon in 2016 as a founding member of the Amazon Prime Video Sports team, where he has played a crucial role in driving Amazon’s entry into sports. He was previously at Google, where, in 2010, he became the youngest ever member of the prestigious Business Operations and Strategy group, specializing in the then nascent YouTube business.
After helping to develop and lead YouTube’s first ever sports content strategy, he led dozens of sports content deals that brought live and VOD content to the platform from major sports leagues and media companies around the world.
Director of eFootball and Gaming
Christian is the Director of eFootball & Gaming in FIFA’s Digital Transformation and Innovation Division, generating tangible value at the intersection of fan engagement, technology and the commercial world.
The majority of his past 6 ½ years at FIFA Christian built and headed the Strategic Development and Digital Marketing Departments. Highlights of his activities include the launch and management of the fastest growing social media sport channels 2018 in China, pushing participation in FIFA’s eSports tournaments, delivering FIFA’s biggest omni channel fan campaigns, implementing the first Fan Movement as well as building state of the art commercial B2B2C and B2C Digital Marketing expertise at FIFA.
His professional career began at the German Football Association. As Adviser for International Relations Christian coordinated all of the DFB’s international sporting activities in conjunction with the Federal Foreign Office and Federal Ministry for Economic Cooperation and Development.
Christian holds a Diploma in “Sport, Business and Law” from the University of Bayreuth, a “Master of International Business” from Macquarie University Sydney and recently completed the “General Management Program” at Harvard Business School in Boston.
Global Chief Strategy Officer
Craig Levine currently serves as Global Chief Strategy Officer at the world’s largest esports company, ESL. In his role, he focuses on strengthening ESL’s digital platforms and technology to engage fans and players worldwide. Throughout his career, Craig has become a significant voice in steering esports toward mainstream audiences, and many consider him to be one of the founding fathers of esports in North America. At ESL, Craig has headed partnerships with broadcast partners across different content formats, with collegiate conferences to develop esports on the university level, and with game publishers to define the roadmap for them to build competitive games and capitalize on the esports opportunity.
Before pursuing his lifelong passion for video gaming into a profession by becoming an esports athlete, Levine graduated from NYU’s Stern Business School. Later, in 2002, he became the founder of Team 3D, the first truly professional and successful video game team in North America.
Senior Vice President, New Media Distribution
As head of the NBA’s New Media group, Jeff leads the league’s highly successful and critically acclaimed digital distribution business, including its strategy, business development, and partner management across social and immersive media. Jeff is also intimately involved in the league’s overarching content production and distribution strategy.
Jeff oversees many of the league’s most ambitious and innovative partnerships – bringing NBA content to fans on the platforms they use most. Over the course of his six-year tenure, he has been instrumental in dozens of partnerships and many of the league’s most important initiatives.
Prior to joining the NBA, Jeff worked at some of the world’s most prestigious law firms, including Davis & Gilbert, Latham & Watkins and Sullivan Cromwell. Jeff studied law at Columbia Law School.
Vice President, Creative and Digital Marketing
Jennifer Alvarez is the Vice President of Creative & Digital Marketing of the Miami HEAT. She leads the creative, content, and brand strategies for the Miami HEAT and AmericanAirlines Arena. In this role, Alvarez leads award winning, in-house creative, content, and digital teams. She created Court Culture, the first official, NBA licensed in-house apparel brand to serve the lifestyle retail audience. Notably, Alvarez recently led the strategy and launch of the Vice uniform and campaign, which was widely praised by fans and the media, and record-breaking in its financial success.
A true #HEATLifer, Alvarez joined the HEAT organization as an intern in marketing and has since built a career that includes game production, campaign development, social and digital strategy, creative direction, and content strategy. She obtained her Bachelor of Science degree in Business from the University of Central Florida, and earned her Master of Business Administration degree in Sports Management from Florida Atlantic University.
Chief Executive Officer
Jeremy serves as the Chief Executive Officer of the Australia’s NBL. Since taking charge, he has overseen the transformation of the league from a third-tier competition to a thriving competition that has captured the imagination of the Australian public. The league has since attracted some of the country’s most recognised and trusted brands as cornerstone partners, with every game being shown live around the world. Jeremy has overseen the most significant reformation of an Australian national sporting league in the recent history of its incredibly congested sports market, during a period when the growth of most other national sporting leagues has plateaued or declined.
Joseph is the Executive Vice President of DAZN North America. In that role, he is responsible for DAZN’s business operations and expansion in both the U.S. and Canada.
Joseph was particularly integral in launching and growing DAZN’s North American offering, from making DAZN the only place to watch every single NFL game and RedZone in Canada to spearheading a product launch in the U.S. in 2018. Prior to his time in North America, Joseph was fundamental to accelerating the company’s growth in Japan to over one million subscribers. He also managed the negotiations with Docomo and Softbank in Japan, allowing DAZN to bring in premium sports rights from all around the world including the J-1 League, EPL, Champions League and Serie A.
Joseph received his M.B.A. in 2015 from Imperial College where he completed his thesis on the future of over-the-top sports content, which effectively became stage one research for DAZN’s market entry.
Director, Television Services
Josh is FIFA’s most senior executive dedicated to media rights and content production, responsible for sales, servicing, host broadcast, and FIFA Films content division. Josh joined FIFA in April 2017 as part of a new management team tasked with delivering FIFA’s 2.0 vision to modernise world football’s governing body. Josh’s highlights at FIFA have involved bringing 2018 FIFA World Cup Russia™ and FIFA Women’s World Cup France 2019™ to screens around the world. He has helped FIFA to achieve best-ever revenues and to break all-time audience records for both events, with fans enjoying outstanding coverage delivered by an award-winning production team also led by Josh.
Josh began his career a strategy consultant for Deloitte and then Spectrum. He has also had successful spells at TEAM Marketing (Head of Media Rights Sales) and BT Sport (Commercial Director).
Josh has an MA from Oxford University and he completed a two-year Harvard Business School executive programme in 2017. He played hockey at 2002 Commonwealth Games in Manchester, ultimately winning 86 caps for Wales.
Chief Marketing Officer
Katie joined the Philadelphia 76ers in 2013 to lead the Business Development department where she played a crucial role in securing some of the largest partnerships in franchise history. She is currently the Chief Marketing Officer for the storied NBA franchise, where she is responsible for the branding, marketing, game presentation, digital and social media and content, business and business and fan development for one of the sports industry’s most iconic properties. Now entering her seventh season with Philadelphia 76ers, Katie and her team are the brains behind the acclaimed “Welcome to the Moment,” “PHILA Unite,” and “Spirit of the Champion” advertising, playoff and tribute campaigns; which have garnered multiple ADDY Awards and a Clios Sports award.
Prior to joining the Philadelphia 76ers, she served as the Director of Partnership Marketing for Insignia Sports & Entertainment. She also served as National Program Director for IMG College where she oversaw the sales development team responsible for creating national programmes and media plans for corporate partnerships across 70-plus Division I university athletic departments, conferences and related properties. She previously held positions with the National Basketball Association’s renowned Team Marketing & Business Operations group and at Madison Square Garden.
Women's Football Marketing and Sponsorship
Kayleigh is currently the Women’s Football Marketing Manager and Sponsorship Leader at UEFA. She joined European football’s governing body two years ago from digital marketing agency Dog Digital where she was Head of Sport. At UEFA, Kayleigh is responsible for delivering UEFA’s women’s football marketing strategy including delivery of the renowned Together #WePlayStrong campaign, designed to change the image of football for girls and women and drive higher participation across Europe. Kayleigh is also responsible for growing fandom of UEFA’s key women’s competitions including the Women’s Champions League and the Women’s Euro.
Prior to Dog, Kayleigh was Digital Manager at the Scottish Football Association leading on the digital transformation of the organisation’s communications and marketing.
On the field Kayleigh played for a number of Scottish clubs including Glasgow City, Arsenal North, Celtic and Partick Thistle. At only 17 she became the first female coach at Celtic FC and went on to support both Celtic and latterly Partick Thistle professional men’s clubs to launch women’s and girls’ academies.
Commercial and Women's Coordinator
Khalida is an inspirational leader within football. Against all the odds she founded the Afghanistan women’s football team during the war, before her work led to her being forced out of the country. She continued to run the team as a political refugee in Denmark, challenging the Afghanistan FA. During her time in Denmark, she was identified by FC Nordsjælland, ultimately becoming the club’s Deputy Head of Women’s Football. The women’s first team has been promoted two years running and the girls’ academy is one of the most respected in Denmark.
As a result of her campaigning work, focused around protecting and saving the lives of female players, she has been the face of a Hummel advertising campaign, used as an inspiring face by U2 during a concert and inspires millions of women around the world.
Vice President, Rights Acquisition
Laura is Vice President, Rights Acquisition at DAZN, responsible for securing major rights acquisitions across all DAZN territories, and recently negotiating the crucial rights agreements which enabled DAZN’s new market launch in Spain. Additionally, she oversees the content strategy for Southern Europe, using extensive data and market insight to optimise the rights portfolios and drive significant subscriber growth.
Laura had a less orthodox entry into the sports media world – swapping volunteering in Kenya for the inaugural Perform Group commercial graduate programme in 2012. She has since risen rapidly through the ranks to become a senior commercial figure at DAZN, and throughout her career has been instrumental in delivering strategic agreements which were pivotal to the expansion of the business, including major long-term rights partnerships with FIBA, NFL, CONMEBOL and EHF.
Laura is a recent MBA graduate, having studied alongside her current role, which enables her to provide a unique viewpoint in analysing DAZN’s future growth potential and addressing the challenges that the changing consumption habits of today’s sports fans bring.
Managing Director East Asia
Masanori is the Managing Director of East Asia at Fanatics, and is responsible for leading a team that delivers e-commerce, manufacturing and the company’s rapidly expanding in-venue and stadium business for partners across the region. Masanori ensures that existing and potential partners in the region, including the NBA, MLB, NFL, PGA, Softbank Hawks, Real Madrid and Manchester United, maximise the full range of growth opportunities available to them. Kawana has established Fanatics’ presence and capabilities across this key strategic region for global sports organisations.
Prior to his work for Fanatics, Kawana was a consultant at McKinsey & Co. primarily in B2C and marketing field, later founded a fan engagement company called FanForward, a company committed to improving engagement between sports organisations and their fans through utilising new technologies. Nori received MBA from Kellogg School of Management and Bachelor of Laws from Keio University. Nori lives in Tokyo with his wife Maya and 3 lovely kids.
Co-Founder and Chief Executive Officer
Miheer is the CEO and Co-founder of LiveLike. Miheer is a truly global executive – with broad contacts and perspective. Over the past five years, he has helped LiveLike establish itself not just as a prominent player in Sports VR (clients include the FIFA, the Fox Sports, French Open, Hotstar, Sky Sports) but also as a multi-dimensional technology company aimed at delivering social and participatory experiences to audiences. He manages a cross-functional global team of 40+ employees across LiveLike’s three global locations.
Prior to LiveLike, Miheer served as CEO of YouFoot (began as Chief Business Officer), a UK-based tech startup that provided data-capture tools to soccer federations and teams globally. He began his career with Royal Bank of Canada in New York with stints in M&A and Proprietary Trading.
Miheer grew up in Mumbai and moved to the US for higher education, graduating with a Masters in Electrical and Computer Engineering from Georgia Tech.
Executive Vice President, Partnerships
Ned is currently a Management Board member and Executive Vice President of Partnerships for DDMC Fortis. This entails being fully responsible for the global strategy, sales and partnership management of sponsorship for Asian Football Confederation (AFC) competitions. His last five years have been building business in Asia – with the International Champions Cup and now the AFC.
Ned grew up playing and following football in an isolated country-town in New South Wales, Australia. While studying full-time, Ned began his professional involvement in the sports world by working part-time at Fox Sports Australia and SBS. Immediately after graduating at just 21 years old, Ned move to Switzerland to join TEAM and begin learning the sports marketing trade from some of the best in the business.
Director of Legal and Business Affairs
Nick is a commercially-focused English qualified lawyer who joined Manchester City Football Club in 2011 in the role of Legal Counsel, as the club’s second lawyer. Nick’s career has developed in step with the growth of Manchester City FC and the wider City Football Group and he now leads the organisation’s Legal & Business Affairs team as its Director. Since joining the club, he has led the contractual negotiation and closing of many transformative deals including first team player transfers, innovative multi-club sponsorship arrangements with the likes of Puma, SAP and Hays, and the club’s ground-breaking collaboration with Amazon Studios on the Sports Emmy-nominated docuseries, “All or Nothing: Manchester City”.
After completing his law degree at the University of Nottingham and the Legal Practice Course at the College of Law in Guildford, Nick began his career at UK law firm, Halliwells LLP, in 2005. He trained and qualified as an intellectual property, commercial and technology lawyer and during his time in private practice Nick advised a wide range of clients, from start-ups to FTSE 100 companies, across a variety of sectors including financial services, technology and sports.
Nick lives in Cheshire with his wife and two young children.
Chief Marketing & Growth Officer
Nuno is currently the Chief Marketing & Growth Officer at the Portugal Football Federation. His role involves managing a team of over 20 across marketing, brand, sponsorship, merchandising & licensing, esports, ticketing, digital transformation and fan engagement. Formerly at Nike, Nuno is a modern CMO specialized in digital who builds brands, drives revenue and catalyzes growth. He has led breakthrough brand campaigns and digital innovation projects, including those around tournaments such as the 2012 and 2016 European Championships, the 2014 and 2018 World Cups, Olympics and more.
Nuno is an innovator and native storyteller who inspires communities, everyday athletes and sports lovers to fulfil their passion through passion and hard work.
Global Sports Programming Lead
Rhys is a sports media expert at the forefront of the rights, production and distribution market, responsible for many first-of-a-kind innovations throughout his 15 year career in the industry. He possesses a unique experience of traditional, new and emerging media sectors, across global markets, having managed rights and content strategy for major federations, platforms, broadcasters and technology companies during over a decade of rapid change.
Rhys started his career at The Football Association, where he won a place on its inaugural management training program for recent graduates and went on to become the 140 year-old federation’s first ever manager for the “New Media” sector.
Rhys has gone on to play a leading role in shaping media strategy for some of the most prestigious organisations in Sport (including Perform/DAZN, NBC Sports and Facebook). Today, Rhys leads Facebook’s sports programming efforts in EMEA with an emphasis on social-first live event broadcasts and original content across Facebook’s family of apps and services.
Chief Executive Officer
Sabrina is the Chief Executive Office of FK Sarajevo, one of the biggest football clubs in the former Yugoslav region. She previously held roles at the club first as Legal Counsel, then as Head of the Legal Department, prior to taking over responsibility for the entire club at the age of 27.
Sabrina is a qualified sports lawyer and visiting speaker at ISDE, Madrid. She has experience of all sides of the football industry, having been an elite player in the USA before moving to Bosnia to set up the first women’s football club within her home region.
At FK Sarajevo, Sabrina oversees both the technical and business aspects of the club. Furthermore, she is the first woman in the club’s history to hold the management position, and is one of, if not the only woman in the same position across the entire central and eastern European region. As well, it is worth mentioning that she is the first CEO in the clubs long history to win the double title, meaning that she won both the premier league and the Cup title in 2018/2019.
Global Head of Events Content
Sharon is a sports industry executive who has worked across the independent sector, public service broadcasting, and now for a major global brand, leading the charge as sports audiences move into a digitised future. Sharon worked at the BBC for almost six years, where she became the head of BBC Sport’s live events service. At the BBC, her work not only supported major sporting events, but led to the creation of a platform that showed 400-plus extra hours of live women’s sport in 2018/9.
Since starting at Red Bull Media House, Sharon has moved the full World Rally Championship live broadcast to remote operation and spearheaded the AR experience for Red Bull Hare Scramble, an off-road motorcycle race through rugged terrain. She oversees a Global team delivering productions in some of the most challenging environments in the World. Sharon is responsible for event content production strategy, content partnerships, acquisitions and digital enhancements at a global level
Throughout Leaders Week London