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Last year, companies from all corners of the globe were crowned the winners of the inaugural Leaders Sports Awards, under the watchful eyes of Hope, the Blue Whale, and this year it could be you.
Are you creating engaging content? Come up with the next big innovative idea? Giving fans the best experience inside and outside the stadium? Developing partnerships that deliver on all objectives?
Then we want to hear from you…
A compelling piece of content – bitesize or long-form – that made people laugh, cry or think, engaging and entertaining the audience throughout.
You will be expected to demonstrate how your piece of content truly resonated and broke through the clutter and how it helped meet your wider content/audience or fan engagement strategy.
A new, disruptive sports industry product, model or service, launched within the last 12 months, which demonstrates a fresh and different approach.
You will be expected to demonstrate what sets your product, model or service apart from the competition and how it is/can be scaled to benefit the wider world of sport.
The live sporting experience that sets the bar for rights holders and event organisers around the world – it could be the ultimate customer journey or a best-in-class hospitality service, a unique and immersive sponsor experience or an unmatched atmosphere.
You will be expected to demonstrate how and why your live experience is unrivalled and the positive benefits it offers for fans, brand partners or the wider community.
The on screen experience that changes the game for sports fans – it might be a best-in-class app, a new way to watch, an immersive experience or a production innovation.
You will be expected to show how your on screen innovation enhances the home or on-the-move viewing experience, giving fans a richer experience.
The tailored brand-rights holder partnership that has moved the needle in 2018/2019 by achieving mutual benefits, strategic alignment and integration across multiple touchpoints – resulting in a demonstrably positive impact for all stakeholders.
You will be expected to demonstrate, quantitatively and qualitatively, how the partnership delivers against your objectives in terms of public awareness, enhancing the fan experience, branded content and storytelling and overall benefit to both organisations (e.g. direct/indirect sales, brand sentiment, employee engagement, and reaction of fanbase).
The Community Award, in partnership with Facebook, seeks out and celebrates an organisation that is using sport to bring a community together.
Leaders and Facebook will undertake a global search for a project that tackles a social problem in a practical way, with a measurable return on community engagement and a sustainable plan for the future.
The 2018 recipient of the Community Award was the Chicago Fire Foundation.
Natural History Museum
Cromwell Road, London, United Kingdom
9 October 2019