2019 is set to be a remarkable year for womenâs sport, not least to mention the FIFA Womenâs World Cup. The commercial opportunity surrounding womenâs sport has never been greater, and therefore never been so under-capitalised.
Leadersâ friends & partners, Nielsen, recently revealed at the latest Leaders XX Think Tank in NYC that the most marketable US athlete is Serena, 150m people watched the UEFA Womenâs Euroâs & in 2017 Saudi Arabia opened sports stadia to women for the first time.
So, if nowâs not the time to stand up and listen to what opportunities are ahead? Then, frankly, youâve missed the boat.
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