This panel discussion with Paul Fisher, Managing Director at Jockey Club Racecourses, and Richard Kenyon, Director of Marketing at Everton FC, will explore how The Jockey Club and Everton FC are using an innovative rewards and loyalty platform to deliver results for fans and their commercial partners. The spotlight will be on their highly successful Rewards4Racing programme, examining how The Jockey Club uses the programme to create commercial value by engaging with, and rewarding, millions of racegoers.
- Paul Fisher, Managing director, Jockey Club
- Tom Cowgill, Director, Rewards4
- Richard Kenyon, Marketing Director, Everton FC
- Using innovative technology to help deliver a ‘fan-first’ experience.
- How to successfully implement a loyalty scheme.
- The benefits a rewards programme can provide for partners.
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