Session format: Presentation
It takes four years for Coca-Cola to design its FIFA World Cup and Olympic marketing campaigns. Understand the step-by-step processes behind the delivery of world-class sponsorship activations across the globe, from initial design thinking and prototypes to final delivery of engaging stories for global markets.
- How brands cater to fans at the tournaments and tailor their messaging for local relevancy
- The future of brand sponsorship campaigns and how to stay fresh for each campaign
- Role of personalized storytelling