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PRIVATE SESSIONS

Across both days of The Sport Business Summit, we’ll be co-hosting a series of private, case-study led, sessions which will allow attendees the opportunity to hear insight, behind closed doors, on specific topic areas in a more interactive setting.

*Please note that these are invite-only sessions. If you would like to attend any of the below, please contact Harry Thorp.

GREENFLY

Tuesday 21 May

During the lunch interval: 12:30 – 14:00

 

Learn How MLB is Sharing Content with Teams & Players to Increase Fan Engagement on Social

 

Join Alicia Mullin, Vice President of New Media and Content Marketing at MLB, along with Two-time All-Star and Greenfly Co-founder, Shawn Green, as they discuss the daily distribution of thousands of assets within the MLB ecosystem for real-time, multi-platform publishing by league staff, teams and players.

As moderated by Andrew Patterson, you’ll learn how to expand your reach and increase engagement by giving fans the unique perspectives of the game along with the players they cherish and share.

 

Speakers:

Shawn Green, Two-time MLB All-Star and Greenfly Co-founder

Alicia Mullin, Vice President of New Media & Content Marketing, MLB

Andrew Patterson, Vice President of Partnerships & Strategy, Greenfly (former Director of New Media at MLB

 

 

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HOOKIT

Tuesday 21 May

During the lunch interval: 12:30 – 14:00

 

Sponsor Best Practices: Audience Alignment & Measuring ROI of Influencer Programs & Events

 

Brands at the forefront of sponsorship measurement and evaluation will dive into how they:

– Align their influencers to their target consumers

– Leverage events for both on-site activation and long-term promotion

– Measure the impact of their investments and report on them internally

– Decide where to invest based on hard numbers rather than gut feel

 

Speakers:

Ian Fitzpatrick, Global Head of Digital, New Balance

Kimberly Cook, Chief Revenue Officer, Hookit

 

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SPORTS ACCELERATOR

Wednesday 22 May 2019

10:00 – 12:30

 

Tap into a $20 billion Future Sports Market in Qatar

Session Synopsis: The market size of Qatar’s sports sector is expected to reach US $20 billion by 2023. What will you do to tap into the market? A new pioneering sports business hub The Sport Accelerator is here to help!

Through a support network of its partners Aspire Zone Foundation, Qatar Financial Center, Qatar Development Bank and the Qatar Sports Tech incubation program, there is no better way to succeed.

 

Speakers:
Jassim Al Mutftah, Director, Marketing & Corporate Communications, QFC

Ibrahim Abdulaziz Al Mannai Executive Director of Advisory & Incubation, QDB

 

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