'March Madness’ captivates American sports fans every year as focus turns to college basketball. Understand the secrets behind its unprecedented rise, the party atmosphere and the racket around the bracket, and the transferable lessons for other sports and leagues across the globe.
- How to create the hype every year without fail
- Creating the ultimate fan experience for fans at each game
- NCAA March Madness Live generated an all-time best 93.5 million live video streams through the Final Four