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150

Attendees

65:35

Buyer:Seller

20+

Countries

25+

Sports

10+

Speakers

25+

Brands

WHAT WAS COVERED

Panning for gold: Making sense of the glut of numbers

Rights holders need to move beyond basic numbers of likes, shares and followers to more granular detail, in order to run the business more efficiently and constantly delight their fans. This can only be done if the data is broken down into meaningful, actionable formats.

Unlocking the value: getting ahead in the race for sponsorship

he pressure is growing for rights holders and brands to embrace the big data model and achieving razor-sharp insight into their consumers to demonstrate that they are bringing unparalleled analysis to the table in their collaborative partnerships.

The Data Strip: How to leverage your social media data

Rights holders and brands are reaching more of their fans through third party social media platforms. While the reach goes deep, ownership and understanding still resides with platforms. How do rights owners work with platforms to redress the balance and build knowledge from this arm’s length engagement?

2017 SOCIAL FANALYTICS SPEAKERS

#LEADERSWEEK

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