OMNIGON is a team of digital strategists, artists and technologists working exclusively in the areas of consumer loyalty, audience growth and digital content delivery. Since its founding in 2008, OMNIGON has established itself as a market leader, focused on helping clients achieve returns on the strategic, creative and technical investments they’ve made. OMNIGON, headquartered in New York and with teams in Los Angeles, London, Toronto, Kiev and St. Petersburg, works with celebrated, global brands including the PGA TOUR, AS Roma, the German Football Association (DFB), NASCAR, the United States Golf Association, Verizon INDYCAR, and CONCACAF, among countless others.
With SAP solutions, sports and entertainment organizations are driving world-class innovation to: Engage fans like never before, improve player and team performance, maximize revenue streams – grow existing and create new ones, help teams, leagues, and venues run simply.
SAP is the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. Our innovations enable more than 291,000 customers worldwide to work together more efficiently and use business insight more effectively.
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STATS is the global leader in sports intelligence. Trusted by the world’s most innovative teams, leagues and brands seeking the winning edge at the intersection of sports and technology, STATS combines the industry’s fastest and most accurate data platform with video analysis, sports content and research, player tracking through STATS SportVU®, and a range of customizable digital solutions for brands.
The pioneer of live sports data, STATS continues to speed innovation in the industry today to enhance both team performance and fan experience.
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Hear from three different experts on how you create the best possible fan experience no matter the size or age of your stadia.
As teams expand their social reach, creating a fantastic social experience is key. Understand how to maximise social to increase spend from fans and sponsors while continuing to provide a great experience for fans.
Atlanta Brave’s new Ballpark promises to provide a fan experience unique anywhere in the world. Designed as a venue to attract fans throughout the year, it does more than just provide a great experience on gameday.
Behavioural science can play a key role in shaping the next frontier in business for global sports teams. Understand how organisations can leverage principles of identity construction, rituals and traditions, and storytelling to create a strong brand community and boost fan engagement
Head of Marketing
SOCIAL FANALYTICS AS Roma/European Tour/Minnesota Vikings: Unlocking the Value : Getting ahead in the Race for Sponsorship
THE ULTIMATE FAN EXPERIENCE European Tour/IOC: Transforming the Experience of Traditional Sports
Tim is responsible for the growth of consumer awareness & engagement in The Tour & The Ryder Cup worldwide. Developing strategies to commercialise their consumer asset and derive increased revenue from sponsors & broadcasters alike. The Tour has recently introduced GolfSixes which is being dubbed as the T20 of golf, attracting a new type of audience for the sport. Massively speeding up the pace of the game and giving much closer access to the players. Before stepping into his current role at PGA European Tour, he was the Brand Director for them for over 3 years and has also been a Consultant for the ATP Tour.
Behavioral Economist
Kevin Brilliant joined the Chicago Bulls in 2015 in a Business Strategy & Analytics role that combines behavioural science, analytics, and fan engagement. Prior to joining the Bulls, Brilliant completed his MBA at The Fuqua School of Business at Duke University with a focus on behavioural economics. During his time at Duke, Brilliant joined Dan Ariely’s Center for Advanced Hindsight where he worked with Ariely and his team of researchers to study applications of behavioural economics in sports.
In December of 2015, Kevin co-founded the Duke Behavioural Science & Sports Roundtable which convened leading researchers and senior sports executives to explore behavioural science as the next frontier in sports business and fan engagement. A passionate fan of sports analytics, Kevin also helped lead a joint venture between Duke Athletics and software giant SAP to build a first of its kind in college sports data visualisation tool for Duke Men’s Basketball.
Head of Sport Partnerships & Coordination
THE ULTIMATE FAN EXPERIENCE European Tour/IOC: Transforming the Experience of Traditional Sports
Jenny Mann is responsible for managing strategic projects for the sports department at the International Olympic Committee. She also oversees the IOC’s partnerships with the World Olympians Association, IOC Recognised Organisations and IOC Recognised International Federations. Jenny has spent the past twenty years working in Olympic sports including three Olympic Games (Sydney 2000, London 2012, and Rio 2016), IAAF World Championships and ITU triathlon events.
President
THE ULTIMATE FAN EXPERIENCE Milwaukee Bucks/Jockey Club Racecourses/Surrey Cricket Club: Maximising Your Stadia
Peter Feigin brings over two decades of dynamic corporate leadership to the Milwaukee Bucks, where he’s charged with spearheading the next chapter of the storied team’s legacy. Since taking over as President of the Bucks in October, 2014, Feigin has been instrumental in driving the vision, financing, planning, design and construction of a new multi-purpose arena in downtown Milwaukee, the team’s new training center — Froedtert & Medical College of Wisconsin Sports Science Center – which opened in August, and 30 acres of mixed-use development surrounding the project to create a vibrant, urban community in the heart of Milwaukee.
Feigin has also reimagined, rebuilt and reenergized the Bucks’ business operations, resulting in substantial increases in attendance, ticket revenue, merchandise revenue, partnership sales and TV viewership.
Feigin’s experience cuts across a wide spectrum of business and entertainment corporations. Prior to joining the Bucks, Feigin served as the Chief Marketing and Revenue Officer of Deluxe Entertainment Services Group, where he managed global business units and handled branding and business development. Prior to joining Deluxe, Feigin was the President and Chief Operating Officer of Marquis Jet Partners Inc./NetJets, and was the driving force behind Berkshire Hathaway’s NetJets acquisition of Marquis Jet in 2010, where he played a central role in the integration of the two companies.
Chief Marketing Officer
Dewayne Hankins enters his fifth season with the Trail Blazers and Rose Quarter in 2017-18, and second as Chief Marketing Officer (CMO). In his current role, Hankins oversees the overall brand strategy, innovation efforts and corporate communications for the Trail Blazers and Rose Quarter. Hankins previously held the role of Senior Vice President of Brand Strategy & Digital. Under his leadership, the team’s digitally-focused marketing campaigns helped achieve franchise records in individual game ticket sales, the Trail Blazers and Rose Quarter sites underwent significant responsive site redesigns, and the team increased its outreach to Oregon and the Pacific Northwest with strategic brand activations. Hankins directs the critically-acclaimed Trail Blazers social media team and won the NBA Digital Innovation Award in 2017, 2016 and 2014. Hankins also oversaw the recent re-brand of the new Trail Blazers logo and uniforms and will advise on the Trail Blazers NBA 2K esports team.
His executive role has also grown within Vulcan, Inc., parent company of the Trail Blazers, to include strategic direction for the marketing, digital media and advertising of Vulcan Arts+Entertainment properties Upstream Music Fest + Summit, MoPop, Seattle Art Fair, Flying Heritage & Combat Museum, Living Computers Museum + Labs, New Orleans Food + Funk Festival and The Hospital Club. Before joining the organization from Anschutz Entertainment Group (AEG), Hankins oversaw the digital efforts of AEG’s sports properties worldwide, including the LA Kings and LA Galaxy, most notably the Kings’ cutting-edge social media initiatives from 2010-13. Prior to joining AEG, he spent time with the Minnesota Wild and Miami Marlins. Hankins currently serves on the NBA Team Marketing Advisory Board, the development committee for the Right Brain Initiative, as a board member for Special Olympics Oregon and sits on the Marketo Executive Council.
Executive Director of Digital Media & Innovation
SOCIAL FANALYTICS AS Roma/European Tour/Minnesota Vikings: Unlocking the Value : Getting ahead in the Race for Sponsorship
THE ULTIMATE FAN EXPERIENCE Minnesota Vikings/EFL: Creating Your Own OTT Network
Scott Kegley is going into his third season with the Minnesota Vikings. As the Executive Director, Digital & Innovation, Scott oversees all aspects of digital media, social media, mobile strategy and online content. Under Scott’s leadership, the team has created several innovative campaigns such as The V.I.G. (Vikings Instagram Group) Vinekings and The Vinekings, which won a 2017 Shorty Award. With a unique approach to digital storytelling, the Vikings consistently rank in the top quartile in content consumption amongst NFL teams. The Vikings new mobile app has been featured in the “top free sports apps” on iTunes, and is a pillar of the team’s digital ticketing and fan experience initiatives at U.S. Bank Stadium. Prior to joining the Vikings, Scott spent nine seasons with the San Francisco 49ers as the head of their social and digital team. A three-time Webby Award Honoree, Kegley was named to Brand Innovator’s 40 Under 40 West in 2015.
Chief Executive Officer
THE ULTIMATE FAN EXPERIENCE Milwaukee Bucks/Jockey Club Racecourses/Surrey Cricket Club: Maximising Your Stadia
Paul Fisher runs the UK’s leading racecourse group, which stages the likes of The Cheltenham Festival, the Randox Health Grand National and The Investec Derby Festival and welcomes around four million people a year to its venues.
Paul has led the group to achieve eight consecutive years of growth and has been pivotal to introducing a raft of successful innovations including: Jockey Club Services, which provides business services to UK sports organisations and was awarded the Sports Innovation Award at the Sports Business Awards; Jockey Club Live, which quickly established itself as one of the UK’s largest music promoters; Rewards4Racing, British racing’s first loyalty scheme, which now has more than one million members and Jockey Club Catering, a ÂŁ50 million joint venture with the world’s largest caterer, Compass Group plc.
Chief Executive Officer
THE ULTIMATE FAN EXPERIENCE Milwaukee Bucks/Jockey Club Racecourses/Surrey Cricket Club: Maximising Your Stadia
Richard joined Surrey CCC and The Oval in 2011 having previously been CEO at Somerset for 6 years and a Commercial Director for Bristol City 2001-2005 beforehand. Richard also has a military background having been in the Royal Tank Regiment for 10 years as well as being educated at Royal Military Academy Sandhurst in addition to Harvard Business School.
Chief Operating Officer
Promoted to Chief Operating Officer in 2014 from his previous role as Vice President of Business Operations, Bart Wiley oversees all business operations for Sounders FC, including sales, marketing, corporate partnerships, communications, broadcast and digital-related content, international marketing and community outreach.
Under his guidance, Seattle has garnered unprecedented business-related success for a North American soccer club, including the top eight single- season attendance totals in MLS history, culminating in an active sellout streak of
146 consecutive matches heading into the 2017 season. Sounders FC’s 2016 average 
attendance per-match was
 good for second in the Americas last season, with the club holding firm amongst the top 30 clubs 
in global football attendance for the past two seasons. Wiley previously spent four seasons as Director of Business Development for Sounders FC, receiving the MLS Operations Director of the Year Award for his efforts during the club’s inaugural MLS campaign in 2009. Wiley served six seasons as General Manager of the USL Sounders, where he was responsible for the day-to- day business operations of the club.
Marketing Director
Drew has worked in the global sport industry for nearly two decades in a variety of different commercial and marketing roles. He has been at the English Football League (EFL) for the past three years managing the oldest league in the world’s marketing, digital and broadcast delivery. Most recently, Drew led the EFL’s innovative work in launching the new iFollow service – a live digital streaming OTT platform that allows fans of EFL clubs from all over the world to watch their team play live.
Director of Digital Products and Emerging Technologies
Jean serves as Director of Digital Products and Emerging Technologies for the Confederation of North, Central America and Caribbean Association Football (CONCACAF). CONCACAF provides support to FIFA, while raising the profile of football further, by staging its own competitions and through other activities. Jean, who joined CONCACAF in 2013, spearheads the digital commercialization for the organization. He has leveraged significantly digital platforms creating a solid connection with the game fans across the region. Prior to CONCACAF, Jean was responsible for sales and business development for the Hispanic market in North America and across Latin America at Mobile Messaging Solutions (MMS).
Chelsea Football Club is a professional football club in London, England, that competes in the Premier League. Founded in 1905, the club’s home ground since then has been Stamford Bridge. Chelsea won the First Division title in 1955, followed by various cup competitions between 1965 and 1971. The past two decades have seen sustained success, with the club winning 23 trophies since 1997.
Outside of football, Stamford Bridge offers some of the most versatile meetings and events facilities with 21 function suites, 60 syndicate rooms and can accommodate anything from 5 for a board meeting to 1000 for a reception.
The National Basketball Association (NBA) is the pre-eminent men’s professional basketball league in North America, and is widely considered to be the premier men’s professional basketball league in the world. It has thirty franchised member clubs (29 in the United States and 1 in Canada), and is an active member of USA Basketball (USAB), which is recognized by FIBA (also known as the International Basketball Federation) as the national governing body for basketball in the United States. The NBA is one of the four major North American professional sports leagues. NBA players are the world’s best paid sportsmen, by average annual salary per player.
The Ultimate Fighting Championship (UFC) is the largest mixed martial arts promotion company in the world which hosts all of the top-ranked fighters in the sport and produces events worldwide. Based in the United States, the UFC has nine weight divisions and enforces the Unified Rules of Mixed Martial Arts. The UFC has held over 250 events. Dana White serves as the president of the UFC while brothers Frank and Lorenzo Fertitta control the UFC’s parent company, Zuffa, LLC.
The first UFC event was held on November 12, 1993 in Denver, Colorado. The purpose of the event was to identify the most effective martial art in a real fight between competitors of different fighting disciplines, including Boxing, Brazilian Jiu-Jitsu, Sambo, Wrestling, Muay Thai, Karate, Judo, and other styles. In subsequent competitions, fighters began adopting effective techniques from more than one discipline, which indirectly helped create an entirely separate style of fighting known as present-day mixed martial arts.
Facebook brings together the world’s largest community of sports fans.
Sports are inherently social, with the power to build and connect communities around the world. This connection happens on Facebook, where the largest real-time social media audience comes together to talk about sports’ biggest moments. On Facebook, fans discover rich and immersive video that brings them closer to the sports, athletes and teams they love. Innovations such as Facebook Live and Facebook 360 video give fans unprecedented access to the action, taking them on the field and in the locker room, inviting them to interact directly with their favourite players and enabling them to watch live games from around the world.
By leveraging Facebook, partners can reach new audiences and experiment with interactive, social and mobile-first broadcasts. Facebook also helps partners achieve their business goals by growing and engaging their fan base; supporting current revenue drivers such as tune-in, subscriptions, sponsorship and ticket and merchandise sales; and providing new revenue streams such as branded content, Instant Articles and ad breaks in live video.
Chelsea FC, Stamford Bridge, Fulham Road, London, SW6 1HS
