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For the first time, Leaders is bringing their globally renowned Sport Business Summit to Abu Dhabi. Lord Sebastian Coe, President, IAAF; Aarti Dabas, Head of Media Rights, International Cricket Council and Keith Pelley, Chief Executive Officer, PGA European Tour, are among the industry experts set to take to the stage at the Bab Al Qasr, Abu Dhabi on 30 – 31 January 2019.
Lord Sebastian Coe, President of the IAAF was the mastermind behind London’s successful bid and then the delivery of the 2012 Olympic and Paralympic Games, as chairman of the local organising committee. Having been in his role at the IAAF since 2015, Lord Coe will bring a wealth of expertise to the 350 person audience in January.
Also taking to the stage is Aarti Dabas, Head of Media Rights, International Cricket Council. Dabas led the creation of the ICC’s first fan engagement strategy, focused on understanding, growing and monetising the global cricket fan base. With her role expanding to include identification and development of brand partnerships, Dabas will explore the use of technology and digital for storytelling and connecting with fans. Keith Pelley, Chief Executive Officer of the PGA European Tour has headed up the Tour since 2015 and in that time has pioneered a series of new initiatives including the launch of new formats such as GolfSixes, and shored up longstanding broadcast relationships with the likes of Sky Sports.
Coe, Dabas and Pelley will also be joined on stage at The Sport Business Summit by:
Made up of both UAE and overseas decision makers, the two-day event will consist of the main Summit and a series of bespoke workshops, providing a platform for attendees to discuss key themes and topics impacting the industry and region. Those include the future of Asian football, establishing a footprint in the MENA region, exploring new frontiers and destination-building and storytelling in sport.
Simon Lau, Chief Commercial Officer, Leaders explained:
‘Abu Dhabi as a city hosts some of the largest sporting events in the world and we’re really looking forward to bringing the global Sport Business Summit to the heart of the Middle East. The entertainment and sports industry are developing at a rapid rate and with that comes great opportunity to share inspirational learnings from industry experts in a new market.’
“We are honored to welcome these speakers here in Abu Dhabi. Their presence will no doubt enrich the panels of the Leaders Sport Business Summit 2019, and will be an added value to this edition,” said H.E. Aref Hamad Al Awani, ADSC General Secretary.
If you are interested in attending The Sport Business Summit, Abu Dhabi, or for any more information, click here.