| May 31, 2016

Leaders are delighted to announce iRENA as the first ever Official Chinese Partner of the Leaders Sport Business Summit, London taking place at Chelsea FC, 5-6 October 2016.

iRENA are a long term partner of major sports teams in China including China’s national football team, NBA International Series in China, and the Chinese national women’s volleyball team. They specialise in ticketing, hosting and game management. The growth of Chinese sports – especially football – is on everyone’s agenda, and iRENA are at the forefront of the industry. They are well placed to bring valuable insight from this market to the Summit in London.

With the Chinese government implementing a 10 year plan to create a Chinese sports economy worth $850bn (£609m) the outlook for the Chinese sporting landscape is one of significant growth. Already 2016 has seen some of the biggest football player transfer deals in history including Jiangsu Suning paying £37.5m for Alex Teixeira, and the value of domestic TV rights have rocketed with China Media Capital and their subsidiary Ti’ao Dongli agreeing a deal of $1.3billion from 2016-2021. Chinese investors are also making their mark internationally, taking ownership and equity in global sports properties and agencies across the world.

FC Tokyo vs Jiangsu Suning FC - AFC Champions League Group E

Reflecting these major changes in global sport, this year’s Leaders Sport Business Summit is set to feature dedicated sessions on the Chinese market and host a delegation of Chinese football executives – many of the most influential in the industry – over the two days.

Now in its ninth year, The Leaders Sport Business Summit in London will see the industry’s biggest names on stage and cutting edge content centred on brand excellence, digital pioneers, sports governance, commercial innovation and, new to 2016, eSports. With 1,800 director level executives across 55+ sports and over 50 countries it’s the most senior and international sports business summit in the world. See what happened in London in 2015 here.

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