| Apr 28, 2021


Infront X, the new digital arm of Infront Sports & Media which launched earlier today, has agreed a partnership with Leaders – the premium global conference and publishing organisation in sport – to present Leaders Live; a new, monthly live-streamed topical sports business discussion show.


The partnership follows an announcement made today by Infront X, which will see the organisation combine the digital media and solutions business of iX.co with Infront Lab’s sports tech research and development into a full-service digital powerhouse.


Each month, Leaders and Infront X will provide a platform to discuss the driving forces behind the global sports industry, supported by leading insight and varied perspectives from executives invited to participate on each edition of the show. The Leaders Live shows will be broadcast from the new Leaders studio facility and will provide viewers from around the world with an opportunity to hear expert commentary on the trends and ideas shaping professional sport.


To kickstart the collaboration, Phil Sharpe, Managing Director and Chief Operating Officer at Infront X, will join Kevin Brilliant, Business Strategy and Insights Director at the Chicago Bulls and Anna Semens, Insights and Analytics Director at Formula E, on today’s show to discuss fan data strategies, engagement and how Infront X are working with organisations across sports, media and entertainment on the design, development and delivery of digital fan experiences.


Phil Sharpe, Managing Director and Chief Operating Officer, Infront X commented, “The team are delighted to be partnering with Leaders to co-create a discussion show that’ll bring you the boldest new concepts driving global sport. In our years of partnership, Leaders have continually demonstrated their ability to innovate and provide new opportunities for the industry to learn and develop together. Leaders Live will be no different and we’re looking forward to working in partnership to deliver something truly unique for the industry.”


Simon Thomlinson, Strategic Partnerships Director, Leaders stated, “We’re delighted to partner with Infront X to deliver our new, monthly sport business discussion show for global sports industry executives to access. Here at Leaders, we’re continually looking to improve how we can deliver a quality online experience for our global network, and so to have digital experts in Infront X come aboard to present Leaders Live is a brilliant partnership for us. I’m personally looking forward to seeing their representatives in action across the Series and hearing their digital expertise come through.”


Today’s edition of Leaders Live will be broadcast live on LinkedIn and Twitter at 15.00 BST/10.00 ET, with the on-demand edition available to watch from 29 April on the Leaders website.

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