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The Innovation Lab has been created by Leaders to provide a new platform: connecting creative new companies and their cutting-edge technologies with the performance decision makers who can drive them forward.
“The Innovation Lab is an exciting new platform for dynamic start-ups in performance technology to connect with top brands in the industry like Formula E and answer a real-world challenge. Launching the Lab at our flagship Sport Performance Summit in London is the perfect opportunity for performance practitioners all over the world to understand the potential of technology to drive performance on the field of play.” – James Worrall, Founder & CEO, Leaders
15 technology brands who are pushing boundaries in the elite sports performance space will be selected to present a unique solution to a challenge set by Formula E:
How can we use performance data to make insightful decisions, have the ability for it to be displayed better for coaches and players, and use it to engage with fans?
There’s no specific requirement for the product or concept delivered, opening the doors to a wide range of start-up companies to gain the opportunity to expose their product to an expert audience.
The format will be a ‘Dragon’s Den’ style pitch, directed at Formula E and industry experts, received by up to 100 senior performance practitioners attending the event on 12 November at The Kia Oval, London.
“Formula E excited to be partnering with Leaders as part of this fantastic opportunity for start-up companies in performance technology. We’re proud to be positioned at the forefront of technological innovation, and with this unique challenge the winning brand will have the chance to make a real impact in the performance space.” – Ali Russell, Media & Business Development Director at Formula E
Click here to find out more about the event and see how you can be a part of it.
About the ABB FIA Formula E Championship
The ABB FIA Formula E Championship is the electric street racing series and the world’s first fully-electric international single-seater category in motorsport. Formula E brings intense and unpredictable racing to some of the world’s most recognisable and progressive cities – including Hong Kong, Rome, Paris, Zurich and New York.
The concept of Formula E is to act as a platform to test and develop road-relevant technologies, helping refine the design and functionality of components and infrastructure – actively speeding-up the transition and uptake of electric vehicles on a global scale. Formula E is continuing to attract some of the leading names and renowned brands in motorsport and the automotive industry. For this season, Formula E has nine manufacturers on its roster – including Nissan – taking over the existing entry from Renault – and BMW linking-up with Andretti. This number is set to rise further still, with the highly-anticipated inclusion of Mercedes-Benz and Porsche in season six.