Leaders return to Beijing for the second edition of The Sport Business Summit in China


The globally recognised Leaders Sport Business Summit will return to Beijing, China, on 25-26 July 2018; a return that will mark a second visit to Asia for Leaders.


The Summit, hosted at Sina’s HQ, will bring together an invitation-only audience of 250 of the industry’s most influential executives from the local Chinese market and the wider APAC region, as well as international executives from 20 different countries and over 25 sports, to explore recent changes in the investment landscape, analyse media consumption and identify sports marketing trends in this rapidly growing market.


2018 will expand on last year’s one-day event with The Leaders Sport Business Summit hosting two streams of on-stage content; providing the audience an opportunity to choose which sessions they’d like to attend and which speakers they’d like to hear from. The expansion also sees the delivery of a range of content-led roundtables on day one, designed to create an intimate knowledge sharing environment and an opportunity for structured networking.


The event will play a key role in supporting the Chinese sports market which is reaching an exciting phase of development following the directive of China’s State Council to create an $800bn industry by 2025. A rich and unique digital media landscape, a surge in domestic organisations raising finance for sports projects, mass infrastructural investment across the board, and strong ambitions for grassroots development have created an unstoppable momentum for the Chinese sports industry.


In the lead-up to the Summit, The Leaders’ China Series editorial programme, drawing on an expert-led Advisory Board, will aim to draw insights into growing sports and sport businesses in China as well as strategies for growing in a rapidly growing, but volatile market.


James Worrall, Leaders Founder and CEO, commented: “The market in China is continuing to grow rapidly and there is a genuine need for people both inside and outside of China to connect, share insight and do business. Having received overwhelmingly positive feedback from the inaugural event we hosted in Beijing last year, we’re excited to return to the sporting capital for the second edition of The Leaders Sport Business Summit in Asia.”

“领袖”创始人兼CEO詹姆斯·沃拉尔(James Worrall)如是说:“中国市场持续快速增长,中国人和外国人确实需要沟通、分享见解以及开展业务。去年我们在北京举办的首届峰会获得了非常积极的反馈,我们很高兴能够重返体育之都,在东方举办第二届领袖体育商业峰会。

Sina Sports co-hosted the Leaders’ Summit Beijing in 2017. For the second edition, Arthur Wei, Senior VP of Sina, GM of Sina Sports said: “We are very delighted to see the return of Leaders to China, the most well-known Sports Summit in the World. Undoubtedly, it will become an important platform that helps connect international and local sports industry resources, talents, capital, events and contribute to brand communication.”



For more information regarding the Leaders Sport Business Summit, Beijing – click here.


The Sport Business Summit

25-26 July 2018

More information