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| Jan 12, 2022

After a one-year hiatus, Leaders Sport Business Summit Abu Dhabi, in partnership with Abu Dhabi Sports Council, returns to the world-renowned Yas Marina Circuit.

 

On 16 – 17 March 2022, Leaders will host two days of exclusive insight led content from leading global sports organisations and local entities exploring the new dynamics of global sport. Over 400 industry leaders from every corner of the world will gather to explore the new dynamics of global sport, exploring four core topics: Leadership, Technology, Creativity and Experience.

 

The Leaders Sport Business Summit will see leagues, teams, broadcasters, brands, agencies, and other specialist service providers all descend on the Middle East. International attendees will join those from the GCC providing the opportunity to connect, build new relationships and foster those already in place.

 

Major global sport properties will present on the next big trends and best practise, along with the GCC local speakers sharing insights on how the region is developing and where the long-term opportunities lie.
Leaders will host this event at the state-of-the-art Yas Marina Circuit, providing those in attendance with an unforgettable experience and a taster of the incredible sports facilities the UAE capital has to offer. Abu Dhabi has led by example throughout the global pandemic by continuing to host major events, sporting and otherwise, in a safe and hospitable manner despite the recent challenges. The Leaders Sport Business Summit will therefore explore this and the new dynamics of global sport.

 

His Excellency Aref Al Awani, General Secretary of Abu Dhabi Sports Council, said: “Abu Dhabi, and the UAE, has undoubtedly become the place to be for sport, with world-class state-of-the-art facilities, it is a prime location to host events. It is fantastic to see the return of the Leaders Sport Business Summit Abu Dhabi for 2022 as the most influential senior figures in sport business can come and experience a world-class event in the impressive Yas Marina Circuit.

 

There has been a range of speakers at previous editions of the Leaders Sport Business Summit, including Sheikh Rashid bin Humaid Al Nuaimi the President of the UAE Football Association, Denise Barrett-Baxendale the CEO of Everton FC, Lawrence Epstein the COO of UFC, Jeff Slack the Managing Director at Aston Martin Cognizant Formula One™ Team and Farhan Ahmed the Strategic Partnerships Director at Twitch. This year, over 20 world class speakers will present to a network of global attendees.

 

Laura McQueen, Leaders Managing Director commented on the return of the event; “We’re delighted to be back on Yas Island for the Leaders Sport Business Summit Abu Dhabi. The industry is changing at a rapid rate post pandemic, leading to new opportunities across technology, leadership, creativity and experience to bounce back in 2022. Over the course of the Summit, we’ll explore the new dynamics of global sport with industry leaders providing practical insights and extensive expertise. We’re especially excited to be back on the ground working alongside our longstanding partners, the Abu Dhabi Sports Council, without whom this event wouldn’t be possible. We’re working together to build a first-class experience for international & local delegates so it’s not one to miss.

 

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