| Jul 12, 2018
400 entries. 100 judges. 28 countries. 5 categories. 1 shortlist.

Leaders have announced the shortlist for the inaugural Leaders Sports Awards, the global search for companies and individuals who are shaping the future of sport.

Over 400 entries from 28 countries were received in the 9 month process with 30 submissions making the final shortlist for this year in the categories – Content Creation, Innovation, Live Experience, On Screen Experience and Sponsorship.

An expert panel of 100+ senior industry executives including Alex Green, Managing Director, Amazon Prime Video – Channels & Sport, Europe, Amazon; Lisa Baird, Chief Marketing Officer, United States Olympic Committee; Patrick Pierce, Vice President, Marketing Partnerships, Etihad Airways; Amy Lee, Senior Director, Media Distribution, NBA; Ricardo Fort, Vice President, Global Sports Partnerships, Coca-Cola and many more were involved in the rigorous judging process that resulted in the decision of this year’s shortlist.

James Worrall, Founder & CEO, Leaders commented: “Year one of the Awards has been highly competitive and we’re overwhelmed with the number of quality entries we’ve received. Our expert panel of judges from all corners of the globe did an incredible job in finalising this year’s shortlist and we’re very much looking forward to celebrating their achievements, and crowning the winners, this October during Leaders Week London.

The celebration for the Leaders Sports Awards will take place on 9 October 2018 at the iconic Natural History Museum, London. Taking place during Leaders Week, the evening promises networking and entertainment, where the winners of each category will be crowned in front of 600 senior industry executives and special guests.

In addition to the companies, the Leaders Under 40 Class of 2018 will also be recognised on the evening in October. Leaders will announce the Class of 2018 next week.

To purchase one of the limited number of tables available for the , you can find out more here.


  • Content Creation


Access All Areas
by European Tour

Backing Club and Country #TheToughest
by AIB and Wilson Hartnell

by Toronto Raptors and GoDaddy Canada

Press Play: A Football First
by UEFA – Together #WePlayStrong, Frame, The Roundhouse, Dog Digital and Red Earth

Zlatan Ibrahimović Announcement
by LA Galaxy


  • Innovation

FC Bayern HackDays, Shape Innovation Together
by FC Bayern Munich

Introducing Vertical Commerce to the Global Licensed Sports Industry
By Fanatics

Same City, Same Passion
It’s Not Men’s or Women’s Football, it’s Just Football
by Manchester City FC

Mixed Match Challenge
by WWE

Next Gen ATP Finals
by ATP

Nike NBA Connected Jersey
by Nike and AKQA


  • Live Experience

Intel House at the PyeongChang 2018 Olympic Winter Games
by Intel and GMR Marketing

LFC World 2017/18
by Liverpool FC and CSM Live

Return to MECCA
by Milwaukee Bucks

Samsung Slider
by Samsung UK, M&C Saatchi Sport and Entertainment and Traffik Marketing

The Greatest Finals Day
by Edgbaston

The Tunnel Club
by Manchester City FC


  • On Screen Experience

Bringing the Olympics to More People on More Screens
by Discovery and Eurosport for the Olympic Winter Games

Intel and LaLiga Give Football Fans an Inside Look at the Beautiful Game
by Intel and LaLiga

NBA League Pass International Powered by NeuLion
by NBA and powered by NeuLion

Summoning an AR Dragon
by Riot Games

Tennis TV
by ATP Media

The Wimbledon Channel 2017
by All England Lawn Tennis Club & IMG


  • Sponsorship

Beat the Scrum
by Widnes Vikings, with the NHS Mid-Mersey A&E Delivery Board & Renova Developments

Cricket has No Boundaries
by NatWest and M&C Saatchi Sport and Entertainment

Female Empowerment Program
by L.A. Clippers and Bumble

Head & Shoulders, #ShouldersofGreatness Social Program
by MKTG, Head & Shoulders and the NFL

Hockey is for Everyone Month Activation
by Monumental Sports and Entertainment and Etihad Airways

by DHL, Manchester United & Bright Partnerships

Sign up to our newsletters

To ensure you’re keeping up to date with the latest intelligence, sign up (for free) to receive newsletters. Get exclusive insight from top organisations worldwide on leadership & culture, human performance, coaching & development and data & innovation.


Become a member

Join our exclusive community of leading global performance organisations to target all aspects of high performance and challenge thinking with access to game-changing knowledge, connections and perspectives that can’t be found anywhere else.

Become a member