| Jul 30, 2019
450 entries. 100 judges. 31 countries. 5 categories. 1 shortlist.

With over 450 entries submitted by a wide range of companies from across 31 countries during a 9month process, Leaders is today pleased to reveal the final 25 companies to be shortlisted for this year’s Leaders Sports Awards.

The entries were reviewed by an expert panel of over 100 senior industry executives from international organisations including the BBC, FIFA, Heineken, Sky, McLaren, Premier League, Paris Saint Germain FC, Arsenal FC, Formula 1, BT Sport, PUMA, Etihad Airways and many more. This was part of a rigorous judging process that was overseen by integrity partners Northridge Law.

The Leaders Sports Awards categories for 2019 are: Content Creation, Innovation, Live Experience, On Screen Experience and Sponsorship.

James Worrall, Founder & CEO said: “Congratulations to all those shortlisted. We had a record year for entries, and the quality of those entries showcased the strength of sport across the globe. The judging was particularly tough. This year’s shortlist is a masterclass of innovation and creativity within the industry and we’re looking forward to a great night announcing the winners in October during Leaders Week.

The winners will be announced at the Leaders Sports Awards on 9 October, at London’s Natural History Museum, immediately after the 2019 Leaders Sport Business Summit, which takes place on 8 and 9 October.

In addition to the companies, the Leaders Under 40 Class of 2019 will also be recognised on the evening in October. Leaders will announce the Class of 2019 on Thursday 1 August.

The Shortlist

Content Creation Shortlist:

B/R Football Present: The Champions
by Bleacher Report

BUU. Brothers Universally United
by Inter Media House and Alkemy digital_enabler

The Content Committee
by PGA European Tour

Google Home Mini Launch
by Toronto Raptors

SAP + Manchester City ‘Who’s The Blue?’
by Momentum Worldwide


Innovation Shortlist:

5G Remote Production
by BT Sport/ EE


Executive Huddle
By San Francisco 49ers and SAP

F1 Fan Voice
by F1 and Goodform

The Emirates FA Cup: Bringing match footage to global audiences, in real-time
by The FA and Twitter


Live Experience Shortlist:

2018 US Open
by United States Tennis Association

Drone Racing League at BMW Welt
by Drone Racing League

Formula 1 Gran Premio De Mexico
by Formula 1

Pool Deck at the Gabba Stadium
by Cricket Australia and TLA Worldwide

The Overwatch League Grand Finals
by The Overwatch League


On Screen Experience Shortlist:

Clippers Court Vision
by L.A. Clippers

FIFA World Cup Russia 2018
by FIFA and LiveLike

GOLFTV powered by PGA TOUR – The New Digital Home of Golf
by Discovery and PGA TOUR

Manchester United Official App
by Manchester United FC

Monty the Predictive Al Commentator
by Mindshare & Opta


Sponsorship Shortlist:

Bridgestone Olympics
by WeAreFearless

Cleveland Browns Victory Fridge
by Anheuser-Busch

The Power of Numbers
by Liverpool FC, Standard Chartered and Octagon

Visit Rwanda and Arsenal FC Official Sleeve Sponsor
by Arsenal FC

Williams F1 and Unilever
by Williams F1


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