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Ligue de Football Professionnel (LFP), the organisation that manages the sales and marketing activities of French professional football, have agreed a multiyear partnership with Leaders, the premium global conference and publishing organisation in sport.
As part of the agreement LFP will leverage the platform created by The Sport Business Summit Series (with international events in New York, London and Beijing) to showcase their ambitious international growth and investment strategy.
To kick start the collaboration, Didier Quillot, CEO, LFP, will take to the main stage at The Sport Business Summit in New York to address the expected 800 senior director level executives from 40 different countries in attendance. Thereafter LFP will be active participants in Beijing and London with owners, investors and commercial partners all supporting their marketing activities.
The partnership plays an important role in LFP’s long term internationalisation strategy, as they look to captivate an ever-growing global audience, promote the French game internationally as well as create and strengthen relationships between businesses and investors.
Didier Quillot, CEO, Ligue de Football Professionnel, commented: “Leaders is the standout event in the business of sport; partnering with The Sport Business Summit will aid our globalisation strategy as we look to grow our brand presence around the world. From a personal perspective, I am really looking forward to joining the excellent team of speakers already confirmed to take the stage for the globally recognised Sport Business Summit, at Leaders Week New York.”
James Worrall, Founder and CEO, commented: “We’re delighted to partner with such a forward-thinking organisation as LFP and look forward to supporting their Internationalisation strategy in the coming years. With new investors, world renowned Clubs and some of the most recognisable stars in the world, French football is at an exciting stage of its development and we are excited ourselves to be part of their journey”
Attendees of The Sport Business Summit, taking place during Leaders Week New York, will hear from inspiring thought leaders including: Rob Manfred, Commissioner, MLB; Guillem Graell Alabern, Chief Marketing Officer & Director of Brand, FC Barcelona; Kati Levoranta, Chief Executive Officer, Rovio Entertainment; Meredith Kopit Levein, Chief Operating Officer, The New York Times; Nigel Travis, CEO, Dunkin’ Brands; Megha Parekh, Senior Vice President, Chief Legal Officer, Jacksonville Jaguars; James Sommerville, Global Vice President Design Coca-Cola; Kim Pegula, Owner and CEO, Pegula Sports & Entertainment; Peter Moore, CEO, Liverpool FC and Gabrielle Dow, Vice President, Marketing & Fan Engagement, The Green Bay Packers.
View the full speaker line up here.
To attend Leaders Week, New York or to receive more information please click here.
To view details of the global Leaders Sport Business Summit’s click here.