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| Jun 23, 2016

Brothers Scott O’Neil (@ScottONeil) CEO, Philadelphia 76ers and New Jersey Devils, and Matt O’Neil, VP of Brand and Media, Dallas Cowboys, join the speaker line-up for the Leaders Sport Business Summit in London.


Scott was previously the President of MSG Sports (which incorporates NY Knicks and NY Rangers) and now leads 2 other NBA and NHL teams, the Philadelphia 76ers and New Jersey Devils. He was the key architect in several of the largest deals in NBA history, resulting in record-setting revenue in sponsorships, tickets and suites. His team signed JPMorgan Chase as MSG’s first-ever Marquee Partner and also secured Signature Partnerships with Anheuser-Busch, Coca-Cola, Delta Air Lines, Kia Motors and Lexus, all of which incorporated MSG’s sports, entertainment and media assets as well as those of the transformed Madison Square Garden arena.

Scott had a measurable impact on the culture of all three businesses when he assumed the CEO position in August 2013. With the belief that talent wins, he invests in creating energising, challenging and inspiring workplaces. His annual “Go Forward” leadership retreat brings together senior staff members from all three business units to strengthen company values, build relationships, share ideas and boost business efficiencies.

Matt O’Neil was previously a screenwriter but is now with the Dallas Cowboys leading their branding, media and content efforts to further enhance and extend their powerful brand around the world. Matt has extensive experience in sports and entertainment. Most recently, Matt was the VP of Marketing at the New York Red Bulls, of Major League Soccer. In addition to running all the marketing, video production, and game entertainment, Matt was a liaison for Red Bull, the energy drink, charged with infusing the Red Bull brand into the entire soccer fan experience, on the pitch and off. His career in sports started when he launched Dime Magazine in 2000, a basketball lifestyle, print publication & digital platform. Matt then moved to Hollywood where he thrived in a career producing sports video content and screenwriting, selling full-length feature films and TV shows in several genres, to MGM, Warner Brothers, and 20th Century Fox among others.

Matt and Scott join a panel of global speakers set to take to the stage in London including names such as: Stephen Cannon, Chief Executive Officer, AMB Group and Atlanta Falcons, Victor Montagliani, FIFA Vice President and President CONCACAF, JB Perrette, President, Discovery Networks, Jason Levien, Managing General Partner of DC United and Co-owner Swansea City A.F.C., Rory Sutherland, Vice Chairman, Ogilvy & Mather Group UK and Rory Brown, President, Bleacher Report.

The Leaders Sport Business Summit is taking place at Stamford Bridge, home of Chelsea FC in London on 5-6 October 2016. Last year the event brought together over 1800 delegates across 55 different sports and 50 countries.


James Worrall, CEO, Leaders commented: “Matt and Scott have both made, and continue to make huge contributions to the American sports market. They’re a dynamic team on stage and we’re looking forward to hearing about how they achieved their respective successes using their different talents, views and experiences.”


The Leaders Sport Summit London will be operating a strict invitation process with only 1800 places available to Director level executives in sport worldwide. If you are interested in attending please click the button below:

If you are interested in attending The Leaders Sport Business Summit, please click below for more information:

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