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Last Friday, the latest Leaders Meet breakfast welcomed two of the most senior decision makers in the world of sport, Roger Goodell, Commissioner of the National Football League and Ian Ritchie, CEO of the Rugby Football Union, alongside a selection of sport’s senior figures to a private location in central London.
Representatives from key brands, broadcasters and rights holders including Coca-Cola, Fox Sports, HSBC, MasterCard, BBC Sport, Twitter, The FA, EA and Manchester United FC were in attendance to gain a window into the synergies between the two and what can be learnt from those at the top of their game.
Whilst this was a private gathering, Leaders shares some of the key learnings from the discussion.
– GEAR UP FOR GLOBALISATION
RG: “Reaction from the fans & media here is overwhelming. Our clubs are wanting to come over here. I hear it from our players & coaches – they love being here. We’ve convinced our own membership that a franchise is a real possibility”
– UTILISE TECHNOLOGY TO INCREASE FAN ENGAGEMENT
IR “Mic’ing up the officials brings entertainment. Using the technology is very important to engage fans. Technology is our friend.”
– TAKE ADVANTAGE OF THE RAPIDLY CHANGING MEDIA LANDSCAPE
RG “Being available to the widest possible audience brings in new audiences. They can get what they want from the NFL, when they want it.”
– STAY TRUE TO YOUR VALUES
RG – ‘Values drive your culture & organisation. You have to bring them to life. Get better and innovate whilst staying true to your core.’
IR – “All organisations go through tough times, retain your values and live by them.” “Admit it. Deal with it. Make a commitment to raise the bar higher”
Click here to view the behind the scenes images from the morning.
Since the Leaders Meet on Friday, the NFL and RFU have announced an exciting three year deal to stage at least three regular-season games at Twickenham Stadium from October 2016.