As Vice President of Product Strategy at the National Basketball Association, Chris Benyarko is responsible for the overall product and content strategy for direct-to-consumer offerings including NBA LEAGUE PASS on a global basis. Chris has spent more than 10 years overseeing engineering and product management for the development of the NBA’s digital products and platforms. Most recently Benyarko was Vice President, Digital Products and Emerging Technology, where he led product management, innovation and development for the league’s international digital products. He led product integration and launches with major platforms, including Amazon, Apple, Google, Roku, Sony, Twitter and XBOX. Under his leadership, international subscription revenues for NBA LEAGUE PASS and product usage increased double digits year-over-year. Prior to that, Benyarko served as Senior Director, Digital Products & Operations, where he oversaw strategy, execution and operations for a global network of product and international sites.
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