{"id":1079,"date":"2019-09-20T00:00:00","date_gmt":"2019-09-20T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/reports\/how-scotland-created-the-right-performance-environment-for-their-rugby-world-cup-campaign\/"},"modified":"2025-12-15T05:12:29","modified_gmt":"2025-12-15T05:12:29","slug":"scotland-rugby-gregor-townsend","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/","title":{"rendered":"How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Gregor-Townsend-featured-image.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Sep 20, 2019                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/performance-institute\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/leadership-culture-performance\/\" rel=\"tag\">Leadership &amp; Culture<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/&#038;text=How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign. https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Head Coach Gregor Townsend blended structured and informal approaches to maximum effect.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>When Gregor Townsend announced his first squad as Head Coach of the Scotland men\u2019s national team, a full nine months had elapsed since he agreed to take the post.<\/h4>\n<hr \/>\n<h6>By John Portch<\/h6>\n<p>In August 2016, Scottish Rugby announced that Townsend, then enjoying his fifth year as Head Coach of Glasgow Warriors, would be Vern Cotter\u2019s successor.<\/p>\n<p>The waiting game began for one of the game\u2019s deepest thinkers and it would not be until the following June that Townsend would lead the side on their summer tour, which took in tests against Italy [in Singapore], Australia and Fiji.<\/p>\n<p>Commendable victories over Italy and Australia saw Scotland show flashes of the fast-paced rugby desired by Townsend, but defeat to Fiji in the final test of the summer illustrated there was still much work to do.<\/p>\n<p>More than two years on, Townsend has established Scotland\u2019s reputation as one of the most exciting teams on the planet when in full flow and the nation travels to the 2019 Rugby World Cup in Japan with a side very much built in the image of its Head Coach.<\/p>\n<p>With no opponents whom they should fear, Scotland have an excellent chance of matching their quarter-final appearance at the 2015 tournament.<\/p>\n<p>And it all started in June 2017, or rather in May of that year, when Townsend announced his 34-man touring squad.<\/p>\n<p>He discussed the topic <a href=\"https:\/\/leadersinsport.com\/performance\/summit-session-leadership-journey\/\">onstage at the Leaders Sport Performance Summit in New York in September that year<\/a> and, beyond results, the establishment of a working culture that formed the bedrock of the training camp that led into the tour.<\/p>\n<p>\u201cSome of our players didn\u2019t make the play-offs for their clubs so it meant they came into our camp quicker,\u201d he tells the audience at the NBPA\u2019s HQ on 6th Avenue.<\/p>\n<p>\u201cWe had them for six weeks, which is a great time for us and probably a luxury for us over the next couple of seasons. We were able to put over a lot of the key themes, how we do things, how you grow that culture.\u201d<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/performance\/gregor-townsend-1\/\">How to Find the Opportunities to Learn When You Are a Head Coach<\/a><\/li>\n<\/ul>\n<p>Townsend, who went from working with players 11 months of the year as Head Coach of Glasgow Warriors to working with players perhaps 12 weeks a year, threw his situation into sharp relief: \u201cFollowing our tour in the summer, my last game [against Fiji in Suva] was 24st June and our next game isn\u2019t going to be until 11th November [against Samoa in Edinburgh].\u201d<\/p>\n<p>He did not want a four-month hiatus and explained that he had organised a September training camp for the week prior to his appearance at Leaders.<\/p>\n<p>\u201cWe thought that was perfect time to do it right in the middle of that four-month period,\u201d he continues. \u201cOur role then was to make sure that those players left that camp knowing what it feels like to be a Scotland camp; the key themes, how we operate, how we interact, our learning environment<\/p>\n<p>\u201cAlso getting to know each player, their expectations, who each of them are, they get to know each other better and we squeezed that into two and a half days; so that was really valuable time.<\/p>\n<p>\u201cWhat we\u2019ll have to do now between now and getting them back in camp in November is just continue those relationships individually, work with the clubs that they\u2019re playing with to know exactly what they\u2019re doing in terms of their training and their workloads, their form; so you\u2019re trying to influence and drip-feed certain themes and when you get them for that four-week period in November, hopefully they remember things that you worked on and they\u2019re ahead of the game.\u201d<\/p>\n<p>Moderator Steve Gera, who prepped Townsend for his appearance in Manhattan, alongside Brooklyn Nets General Manager Sean Marks, asks him to explain for the audience the \u2018very good hack\u2019 he had used to engage his players the week before.<\/p>\n<p>\u201cWe did that in two ways,\u201d begins Townsend\u2019s response. \u201cThe first way was coaching staff meeting every player; we had 42 15-minute meetings with players over those two days.<\/p>\n<p>\u201cWe also had three big team meetings &#8211; and this had been a theme throughout our summer tour &#8211; we get players to stand up, talk about who they are, their families.<\/p>\n<p>\u201cWe normally have a challenge as well so we get two players to do that in every meeting, they do a challenge, and the winner goes first, the loser goes second, and it\u2019s a great way for everyone to get to know more about each other.<\/p>\n<p>\u201cThat is quite structured but it\u2019s also good to set up informal ways of doing that as well, [such as] making sure the players go out for meals together. We have open environments so people can meet each other more regularly.<\/p>\n<p>\u201cThe players have really taken to it; the players, the first few we did, were maybe a bit nervous talking about themselves in front of the group; but then we got to the stage where people are preparing PowerPoints on their family tree and talking about each other. It was great and you always find out something that you didn\u2019t know about a player.<\/p>\n<p>\u201cAnd finally, when we did meet our players one on one, it wasn\u2019t just about rugby; we wanted to know where they were at, what they\u2019ve been doing, their goals and expectations for the season, feedback from us, but they also had to share something personal with us, so we got them to share something we don\u2019t know about them. We got some funny stories through that!\u201d<\/p>\n<p>Townsend\u2019s final thought on the matter touches on empathy and is aimed at the coaches in the room at the NBPA &#8211; even those who would consider themselves empathetic.<\/p>\n<p>\u201cEmpathy is something that we want to see in our coaches and players, to build those relationships,\u201d he continues. \u201cBut you need structure to do it. You might have the most empathetic coach but he\u2019s pretty busy in his own life; cheat sheets are a great way to do it &#8211; reminders that it is someone\u2019s birthday today.\u201d<\/p>\n<p>As with much of coaching, the simplest gesture can have the most profound impact, and Townsend\u2019s work in creating the right environment for his players and staff, has led the collective all the way to the World Cup.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Head Coach Gregor Townsend blended structured and informal approaches to maximum effect.<\/p>\n","protected":false},"featured_media":1080,"menu_order":0,"template":"","categories":[20],"pathway":[],"topic":[],"sport":[],"class_list":["post-1079","article","type-article","status-publish","has-post-thumbnail","hentry","category-leadership-culture-performance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign - Performance Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign - Performance Institute\" \/>\n<meta property=\"og:description\" content=\"Head Coach Gregor Townsend blended structured and informal approaches to maximum effect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/\" \/>\n<meta property=\"og:site_name\" content=\"Performance Institute\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T05:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Gregor-Townsend-featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2040\" \/>\n\t<meta property=\"og:image:height\" content=\"1093\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/\",\"url\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/\",\"name\":\"How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign - Performance Institute\",\"isPartOf\":{\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Gregor-Townsend-featured-image.jpg\",\"datePublished\":\"2019-09-20T00:00:00+00:00\",\"dateModified\":\"2025-12-15T05:12:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#primaryimage\",\"url\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Gregor-Townsend-featured-image.jpg\",\"contentUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Gregor-Townsend-featured-image.jpg\",\"width\":2040,\"height\":1093},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadersinsport.com\/performance-institute\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/#website\",\"url\":\"https:\/\/leadersinsport.com\/performance-institute\/\",\"name\":\"Performance Institute\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadersinsport.com\/performance-institute\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign - Performance Institute","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/","og_locale":"en_US","og_type":"article","og_title":"How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign - Performance Institute","og_description":"Head Coach Gregor Townsend blended structured and informal approaches to maximum effect.","og_url":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/","og_site_name":"Performance Institute","article_modified_time":"2025-12-15T05:12:29+00:00","og_image":[{"width":2040,"height":1093,"url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Gregor-Townsend-featured-image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/","url":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/","name":"How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign - Performance Institute","isPartOf":{"@id":"https:\/\/leadersinsport.com\/performance-institute\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#primaryimage"},"image":{"@id":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#primaryimage"},"thumbnailUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Gregor-Townsend-featured-image.jpg","datePublished":"2019-09-20T00:00:00+00:00","dateModified":"2025-12-15T05:12:29+00:00","breadcrumb":{"@id":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#primaryimage","url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Gregor-Townsend-featured-image.jpg","contentUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Gregor-Townsend-featured-image.jpg","width":2040,"height":1093},{"@type":"BreadcrumbList","@id":"https:\/\/leadersinsport.com\/performance-institute\/articles\/scotland-rugby-gregor-townsend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadersinsport.com\/performance-institute\/"},{"@type":"ListItem","position":2,"name":"How Scotland Created the Right Performance Environment for their Rugby World Cup Campaign"}]},{"@type":"WebSite","@id":"https:\/\/leadersinsport.com\/performance-institute\/#website","url":"https:\/\/leadersinsport.com\/performance-institute\/","name":"Performance Institute","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadersinsport.com\/performance-institute\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/article\/1079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":6,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/article\/1079\/revisions"}],"predecessor-version":[{"id":32353,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/article\/1079\/revisions\/32353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/categories?post=1079"},{"taxonomy":"pathway","embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/pathway?post=1079"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/topic?post=1079"},{"taxonomy":"sport","embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/sport?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}