{"id":1090,"date":"2019-09-12T00:00:00","date_gmt":"2019-09-12T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/reports\/case-study-the-growth-of-athlete-monitoring-in-the-nba\/"},"modified":"2025-12-15T05:12:29","modified_gmt":"2025-12-15T05:12:29","slug":"kinexon-athlete-monitoring-in-the-nba","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/kinexon-athlete-monitoring-in-the-nba\/","title":{"rendered":"Case Study: The Growth of Athlete Monitoring in the NBA"},"content":{"rendered":"\n\n
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\n Sep 12, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Case Study: The Growth of Athlete Monitoring in the NBA<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Athlete monitoring technology continues to attract the interest of creative scientists, innovative athletes and savvy investors.<\/p>\n \n \n \n

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An NBA case study brought to you in association with Leaders Performance Institute Supporters KINEXON.<\/p>\n

KINEXON is the leading Tracking System in the NBA, a status earned through its ability to provide reliable and comparable data analytics that combine NBA game data with precise practice data. Teams are able to have all this data from games and practices synchronized and harmonized in one platform and, therefore, gain a holistic picture of player performance and load throughout the season.<\/em><\/p>\n

By John Portch<\/h6>\n
Player monitoring has never been of greater value and importance in the NBA.<\/strong><\/h6>\n

In their motivation to improve player health and fitness, teams are starting to explore ways to meaningfully incorporate state-of-the-art sensors and monitoring equipment in their pursuit of excellence and a vital edge over opponents.<\/p>\n

\u201cAs little as ten years ago our ability to track how a player moves on the court during games and training sessions remained technologically challenging,\u201d Dr. David T. Martin, the former Director of Player of Performance Research and Development at the Philadelphia 76ers, tells the Leaders Performance Institute. \u201cWhereas today, sport scientists can access fairly precise data streams that quantify how players move when they play basketball.\u201d With those challenges being surmounted, data validity and reliability is leading to an evolution in the way teams approach practices, games as well as the notorious NBA travel schedule.<\/p>\n

Player health and fitness, whether that means player availability or a return-to-play protocol for a convalescent player, are seen as the key areas of growth across the NBA. Chad Gerhard, the Applied Sports Scientist at the Orlando Magic, has witnessed this evolution and excitement from the inside. \u201cThere is so much data available right now and not just performance data but basketball-specific data,\u201d he tells us. \u201cWe have a really robust analytics staff here that I work closely with and the information they pop out is very much absorbed by the front office, which is fantastic.\u201d<\/p>\n

Despite the growth in the use and understanding of player monitoring tools, there are some significant hurdles. First, is the persistent air of mistrust across the league, with players fearful that data could be used to hinder their contract negotiations or even cut them from the team. Second, as both Martin and Gerhard tell us, is that an NBA season is by its very nature a chaotic environment of continual travel coast to coast, 82 games, and teams of coaches and support staff with performances priorities of their own.<\/p>\n

The NBA, however, is waking up to the possibilities of player monitoring, as Martin explains. He joined the Sixers in 2015 fresh from 21 years spent as a Senior Sport Scientist with the world-renowned Australian Institute of Sport. Although Martin worked with many Olympic Sports, he specialized in cycling. \u201cIn the late 1970s and early \u201880s scientists working with elite cyclists had access to small onboard sensors that were allowing power output during cycling to be quantified during training and racing. Today, three decades later, new, exciting technologies are finding their way into mainstream North American sports like the NBA,\u201d he says. \u201cIt\u2019s a brave new world of accelerometers, biological sensors, computer vision, and ball-tracking technology that is starting to find its way into professional team sports, which, for some reason, have only recently attracted the attention of sport scientists and coaches that are working in professional sport.\u201d<\/p>\n

The value of player tracking in the NBA<\/strong><\/p>\n

In 2016, the Philadelphia 76ers cut the ribbon on their $82million, state-of-the-art practice facility in Camden, New Jersey. The practice gym offers 20,480 square-foot of court space and includes two full-size NBA courts, a further six baskets, and, as the more eagle-eyed observers may note, 12 Kinexon transponders dotted around the walls in locations that allow for accurate collection of data from small chips positioned in the waist band of the players\u2019 shorts.<\/p>\n

\u201cDuring practice we now have the ability to not only track players movement but because Kinexon can interface with RSPCT shot-tracking technology we can also quantify the type of shots taken and calculate a player\u2019s shooting accuracy,\u201d Martin explains. \u201cNew shot tracking technology not only counts whether shots are made or not, which is a discrete variable, but also measures how close was the ball to the center of the rim, which is a continuous variable. There are many advantages to continuous variables when trying to establish how well a player shoots a basketball.\u201d<\/p>\n

Kinexon is the leading tracking system in the NBA, a status earned through its ability to provide reliable and comparable data analytics that combine NBA game data with precise practice data. Teams are able to have all this data from games and practices synchronized and harmonized in one platform and, therefore, gain a holistic picture of player performance and load throughout the season. As the NBA is gradually coming to understand, such comprehensive datasets allow teams to effectively monitor and manage player health and performance.<\/p>\n

\u201cKinexon also has the ability to interface with heartrate monitoring making it possible to evaluate the physiological response to relevant movement patterns,\u201d adds Gerhard. \u201cThe heartrate can reveal who is coping really well with the challenges of the game versus who are struggling to keep up.\u201d<\/p>\n

From an ownership perspective, Martin argues that they see their investment as a portfolio to be carefully and expertly managed. \u201cThey will be asking hard questions and they don\u2019t just want an opinion – they want hard data and they want thoughtful responses to their questions. They\u2019ll want to see trends, they\u2019ll want to understand risks and, if you\u2019re not measuring the players in a sophisticated, comprehensive and meaningful way then those conversations could be very awkward and unfulfilling.<\/p>\n

\u201cWhen a professional player signs contracts for more than $100 million those that take care of the player essentially take on a role that is analogous to a financial portfolio advisor. If the player support group make a wrong decision a player can get hurt and miss games and that equates to a large financial loss. However, if the player support team manages the player well, it is possible to develop talent that hasn\u2019t been realized; and through technology, monitoring, evaluation and strong relationships, you might encourage a player that didn\u2019t cost much to become a superstar that\u2019s worth a lot of money. In a nutshell, sports technology today can help ownership groups manage and understand the status of their investments.\u201d<\/p>\n

Importance of communication and relationships<\/strong><\/p>\n

Martin is obviously excited about new technology such as Kinexon and speaks of athlete monitoring with enthusiasm, but recognizes that even more important than the technology are the relationships between key stakeholders. He says: \u201cStrong relationships are always critical to success and can not only enhance the collective awareness of how the player is coping with training and competition but also facilitate intervention that help the player improve.\u201d<\/p>\n

The point is thrown into sharper relief by the NBA schedule: 82-game regular season games played in six months, with three to four games played each week, sometimes it might three games in four days or five games in eight – and more than half of those may be on the road. It shapes the way Gerhard and his colleagues at Orlando operate. \u201cUnfortunately, there\u2019s nothing we can do to change the schedule,\u201d he laments. \u201cWe need to around that and the lowest-hanging fruit for us is the shoot around and days off.\u201d A day off is mandatory after back-to-back games but there may be other occasions where it proves beneficial to a player. \u201cThose are things we can try to manipulate to try and give the guys as much recovery and rest as possible. There\u2019s a few ways of doing that and it\u2019s communicating with the coach. It\u2019s very basic stuff; we\u2019ll start by asking: \u2018how many minutes has a guy played in four days?\u2019 or \u2018how many minutes has he played in the last eight days?\u2019 That\u2019s easily digestible from a coach\u2019s perspective because that\u2019s how they live – they continually think about minutes played – when we give it back to the coach it sinks in.\u201d<\/p>\n

Most of Gerhard\u2019s conversations will be with his fellow performance staff, who are the recipients of his detailed reports. \u201cThere are several levels of reporting, obviously, and the reports I am pushing out are to be digested by sports medical, sports performance, high performance personnel.\u201d These reports are, as Gerhard says, \u201canalytically heavy\u201d and so it is incumbent on his boss, Orlando\u2019s Performance Director David Tenney, to bring a digestible version of the report to the coach. \u201cDave has a good relationship with the coach and is the one who talks to them more or less every single day and he\u2019s the one who interprets it and packages it in a way that makes sense to the coach.<\/p>\n

Tenney\u2019s reports are having their impact and it is not uncommon for the Magic\u2019s Head Coach, Steve Clifford, to include Gerhard and the team\u2019s analytics staff in team meetings. \u201cThe information you impart has to be very precise if I am going to tell the coach that this athlete needs to make this change; I need to be as positive as I can be that that\u2019s the right thing for that athlete to do or for the team. It comes down to analytics but also every once in a while you\u2019ve got to get your head out of the computer screen and look at the players. You don\u2019t always need data to see when a player is struggling.\u201d<\/p>\n

While Gerhard stresses that a relationship of mutual understanding with coaches at Orlando is very much in its infancy, there are signs of a growing accord. \u201cWhen a head coach comes in and brings a staff of maybe nine coaches, they are basketball coaches who might not have relied on data and numbers,\u201d he says.<\/p>\n

It does, however, spark curiosity when they see Gerhard at practice. \u201cI\u2019ll watch the team practice from a corner, sitting there tagging a practice, and it\u2019s happened a few times where a coach has come over and said, \u2018hey, I saw so and so who looked like he was jumping more or less\u2019. They\u2019re inquisitive and it sparks a little bit of conversation, but that\u2019s still very much in its infancy.\u201d<\/p>\n

At this stage those conversations tend to be with fellow members of the performance or medical staff. \u201cI get excited when people come to me asking questions because I get to dig and find out answers for other people. It\u2019s one thing to dig by yourself and look at things you think are important but if it\u2019s not important to anyone else then it doesn\u2019t really matter.\u201d<\/p>\n

Not that it is always plain sailing during the natural course of a season. Martin, reflecting on his time at Philadelphia, describes the scene as demanding, inspiring but also at times chaotic due to rapid growth and many unforeseen non-desirable \u2018events\u2019, but upon reflection he relished the challenge. \u201cI welcome the chaos and the unexpected,\u201d he admits. \u201cI like to brainstorm across a lot of different areas when I am problem solving.\u00a0 You figure out very quickly that in professional sport it is not about making the right decision but instead making decisions right.\u00a0 In other words, group buy-in is very important.<\/p>\n

\u201cWhen it comes to the delivery of messages to coaching staff and players, complex discussions and data sets need to be tremendously simplified. Most importantly, messages need to have unified, collective support because you can\u2019t have specialists within the support team rolling their eyes back when you deliver a message to the head coach as if to say, \u2018that\u2019s what David thinks but we don\u2019t agree at all\u2019. You need to discuss what has been observed, what we feel confident about, what we do not feel confident about, what we want to message, when should we deliver it, and who should be the spokesperson.\u201d<\/p>\n

On other occasions coaches have come to Martin looking for evidence that supports a recommendation they want to propose.\u00a0\u00a0 He says: \u201cThe data from Kinexon tracking may be suggesting that things are going very well but, for political reasons, just based on perception, the coaching staff may feel that things are not going well and the players should take a break.\u201d<\/p>\n

Naturally, not all advice is taken onboard, and Martin has this tip for young sports scientists and analysts: \u201cWe are advisors in professional sport; advisors to the coaches, the players, the front office. I like to have exit strategies when I provide advice so that if my recommendations are not accepted I don\u2019t get upset or stuck. I just go back to the drawing board and get ready for the next challenge.\u201d<\/p>\n

Players and their perception of technology<\/strong><\/p>\n

Gerhard describes the transition from his work with athletes the US Ski & Snowboard Association to the NHL and, more recently, the NBA, as a \u201cbig wake-up call\u201d in terms of the acceptance and understanding of athlete monitoring. He says: \u201cAt US Ski I worked under our Sports Scientist Troy Flanagan, a mentor of mine, and he created a setting where the athletes couldn\u2019t absorb it quickly enough. They want information, they want to know how to get better and how to adapt their training. I worked with the cross-country ski team and those guys are so tuned-in that they would be telling me their blood lactate before I took it and they were accurate to within the tenth of the minimal because they are so switched on.\u201d<\/p>\n

The NBA was different. \u201cYou go from that setting, of national athletes making no money, working part-time jobs and doing full training, to the NBA where there\u2019s a lot more money at stake. These guys are on millions of dollars and they don\u2019t want to jeopardize that, so there\u2019s a little bit of uncertainly around why I am asking them certain questions. It\u2019s just a different culture and I\u2019ve come to appreciate it.<\/p>\n

Not that Gerhard will have too much time to labor the point. \u201cThere\u2019s zero time in the NBA and that\u2019s the toughest part,\u201d he accepts. \u201cYou really have to pick the big-ticket items; \u2018if I only have five minutes with you then this is what you need to do in those five minutes.\u2019 I look at it like the athlete\u2019s piggy bank and everyone is trying to take money out of that piggy bank. I am trying to take money and so is the athletic trainer, the physical therapist, the masseuse, the chef, the head coach, the general manager, the media. They only have so much money to give and you have to ask yourself \u2018how much money do I want to take?\u2019 and of course you want to take all of it but I can only take a small piece.\u201d<\/p>\n

Martin underlines the importance of empowering the players. It is often said across the performance space that athletes in this day and age need to be empowered but there are firm practical reasons, particularly in an elite sporting context. \u201cYou don\u2019t want to create co-dependencies, a situation where a player is relying on another individual like a fitness trainer or psychologist to produce the desirable performance,\u201d he explains.<\/p>\n

Martin suggests that professional athletes in team sport can be both insecure and manipulative as they reach out for advice. \u201cWhenever I am asked by a player for some feedback I look on it as a teaching moment and, depending on the question, I might say something like, \u2018if you want to talk about how you played in the last game versus how you played against the same team earlier in the season and how it pertains to you fitness then we can have that discussion\u2019. If, however, if you are coming to me with a question that is\u00a0 politically-charged, a question such as, \u2018am I moving quicker than the person that substitutes in for me?\u2019 because I am worried about my job, then I might say, \u2018it\u2019s an interesting question and we can look into it but we should get your coach in on this discussion\u2019. It is important to be aware and very careful in these situations.\u201d<\/p>\n

The future of player monitoring<\/strong><\/p>\n

There have been exponential leaps in the past decade when it comes to player monitoring but what can one expect to see in the next year or two? Martin is excited about data visualization: \u201cInstead of users conforming in how they look at a graph, we\u2019re seeing software packages that allow graphs to change to meet and connect with the user. If you don\u2019t understand the data in one format you might understand it much better in another format.\u201d<\/p>\n

Accessibility will go hand in hand with improved visualization, with lessons learned from the military. \u201cA few years ago I saw DARPA do an interesting presentation around the use of advanced infographics in combat,\u201d he continues. \u201cThey adopted a gestalt approach where they were training service personnel to understand infographic pictures that would reveal complex data in images that were very simple to understand and respond to. I think we will start to see very thoughtful approaches to how data are presented in pro sport as opposed to reports with lots of data crammed into small spaces. We\u2019ll start to see pictures, colors and patterns that reflect what\u2019s going on in the game and in practice. It will become easier and easier to understand trends and player status.\u201d<\/p>\n

This will enable ever more constructive dialogue between performance staff, players and coaches. \u201cI think you\u2019re going to hear a dialogue that goes something like: \u2018I don\u2019t know a lot about you right now but we have some sophisticated technology that\u2019s going to help me learn about you quickly. I\u2019m going to look at how you respond to different loading patterns, I\u2019m going to look at your training history and I am working with software that will give me insights into how you as an individual respond and adapt to training. Very quickly we\u2019ll establish what weight and body composition, lifting schedule, playing schedule, conditioning drills, sleep patterns and diet work for you; and we\u2019ll get there quickly with the right monitoring technologies and training environment that works for you. When you as an athlete are fit and prepared and motivated we believe you will be in a good position to contribute to the team in the most meaningful way and that\u2019s going to help us all achieve our performance goals.\u201d<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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Athlete monitoring technology continues to attract the interest of creative scientists, innovative athletes and savvy investors.<\/p>\n","protected":false},"featured_media":1091,"menu_order":0,"template":"","categories":[21],"pathway":[],"topic":[],"sport":[],"class_list":["post-1090","article","type-article","status-publish","has-post-thumbnail","hentry","category-human-performance"],"acf":[],"yoast_head":"\nCase Study: The Growth of Athlete Monitoring in the NBA - Performance Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/performance-institute\/articles\/kinexon-athlete-monitoring-in-the-nba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: The Growth of Athlete Monitoring in the NBA - Performance Institute\" \/>\n<meta property=\"og:description\" content=\"Athlete monitoring technology continues to attract the interest of creative scientists, innovative athletes and savvy investors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/performance-institute\/articles\/kinexon-athlete-monitoring-in-the-nba\/\" \/>\n<meta property=\"og:site_name\" content=\"Performance Institute\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T05:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/GettyImages-1142140985.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/kinexon-athlete-monitoring-in-the-nba\/\",\"url\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/kinexon-athlete-monitoring-in-the-nba\/\",\"name\":\"Case Study: The Growth of Athlete Monitoring in the NBA - 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