{"id":11390,"date":"2022-07-26T08:24:16","date_gmt":"2022-07-26T08:24:16","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&#038;p=11390"},"modified":"2025-12-15T05:11:32","modified_gmt":"2025-12-15T05:11:32","slug":"leaders-meet-creativity-collaboration-the-key-takeaways","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/leaders-meet-creativity-collaboration-the-key-takeaways\/","title":{"rendered":"Leaders Meet: Creativity &#038; Collaboration \u2013 the Key Takeaways"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/07\/MicrosoftTeams-image.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                26 Jul 2022                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/performance-institute\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Meet: Creativity &#038; Collaboration \u2013 the Key Takeaways<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/data-innovation\/\" rel=\"tag\">Data &amp; Innovation<\/a>, <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/human-performance\/\" rel=\"tag\">Human Performance<\/a>, <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/leadership-culture-performance\/\" rel=\"tag\">Leadership &amp; Culture<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/performance-institute\/articles\/leaders-meet-creativity-collaboration-the-key-takeaways\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/performance-institute\/articles\/leaders-meet-creativity-collaboration-the-key-takeaways\/&#038;text=Leaders Meet: Creativity &#038; Collaboration \u2013 the Key Takeaways\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders Meet: Creativity &#038; Collaboration \u2013 the Key Takeaways. https:\/\/leadersinsport.com\/performance-institute\/articles\/leaders-meet-creativity-collaboration-the-key-takeaways\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/performance-institute\/articles\/leaders-meet-creativity-collaboration-the-key-takeaways\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Members of the Leaders Performance Institute gathered at the National Basketball Players\u2019 Association in New York City to hear from organisations including the New York Giants, Mount Sinai Health System and Management Futures.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>In partnership with<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/02\/Keiser_Main_Logo_Red.png\" width=\"250\" height=\"100\" \/><\/p>\n<h6>By Matthew Stone<\/h6>\n<h6>The focus of our fourth Leaders Meet of 2022, which took place at the end of July at the NBPA in New York City, was how creativity and collaboration play a crucial role in high performance, and how failing to innovate in these areas will put organisations at risk of being left behind.<\/h6>\n<p>We heard two case studies from leaders in their field about what innovation and creativity means to them, and how to change the mindset to ensure it\u2019s a priority on a daily basis.<\/p>\n<p><strong>Session 1: Creativity &amp; Collaboration Pt 1: High Performance Innovation Under Pressure<\/strong><\/p>\n<p><em>Speaker: David Putrino, Director of Rehabilitation Innovation, Mount Sinai Health System<\/em><\/p>\n<p><strong>The neurobiology of creativity<\/strong><\/p>\n<ul>\n<li>\u201cCreativity is the interaction among aptitude, process, and environment by which an individual or group produces a perceptible product that is both novel and useful as defined within a social context\u201d &#8211; Jonathan Plucker, Ronald A Baghetto and Gayle Dow in \u2018Why Isn&#8217;t Creativity More Important to Educational Psychologists? Potentials, Pitfalls, and Future Directions in Creativity Research\u2019, published in <em>Educational Psychologist<\/em>, June 2004<\/li>\n<\/ul>\n<ul>\n<li>A creative organism is an adaptive organism. An adaptive organism survives. That is why we need creativity.<\/li>\n<\/ul>\n<ul>\n<li>Our brains have vast inhibitory networks that act as buffers between brain regions. If we didn\u2019t have these networks in place, we would:\n<ul>\n<li>Smell colour<\/li>\n<li>See sound<\/li>\n<li>Hear flavours<\/li>\n<li>Probably some other bad stuff\u2026<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>The theory of over-inclusivity states that creative minds don\u2019t filter out all the random connections as much as non-creatives. This makes a creative brain able to think in ways that neurotypical \u2018caged\u2019 brains can\u2019t.<\/li>\n<\/ul>\n<ul>\n<li>You can be creative in lots of different ways. We\u2019re also not lateralised in the same way, so creativity can come from different places. You can work in a field\/industry that you would assume is quite linear (e.g. accounting) but that doesn\u2019t mean that there can\u2019t be very creative individuals within that field\/industry, too.<\/li>\n<\/ul>\n<p><strong>How can we be more creative?<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Step 1: Place your brain in a learning state<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Salience:<\/strong> Why are you doing what you\u2019re doing? Why does it matter?<\/li>\n<li><strong>Engagement and motivation:<\/strong> Engagement is the action of performing an assigned task. Intensity of engagement is your level of motivation.<\/li>\n<li><strong>Enjoyment:<\/strong> The extent to which someone is taking pleasure in an activity<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Step 2: Expose yourself to novel and unfamiliar experiences<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Travel:<\/strong> Can increase creativity by up to 25%<\/li>\n<li><strong>Biophilic spaces:<\/strong> You are up to 15% more creative in biophilic space<\/li>\n<li><strong>Use psychedelics:<\/strong> Check with your doctor, and be controlled and responsible.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Step 3: Diversity. Equity. Inclusion. Build it into your life<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Our brains are designed for \u2018in group\u2019 \/ \u2018out group\u2019.<\/strong> Our brains want to lead us toward groups that look like us. This is the path of least resistance &#8211; In-group is \u201ceasier\u201d for our brain than out-group. Inhibition remains intact<\/li>\n<li><strong>Diversity changes things:<\/strong> Deep relationships with someone from another country will lead to high levels of creativity<\/li>\n<li><strong>MBA students who dated fellow students from another culture<\/strong> had more creative work breakthroughs<\/li>\n<li><strong>Even \u2018thinking\u2019 about a deep relationship with someone from another culture<\/strong> will cause a temporary boost in creativity<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Key takeaways<\/strong><\/p>\n<p>Creativity is trainable when we:<\/p>\n<ul>\n<li>Break routines<\/li>\n<li>Engage in tasks that open our mind to learning<\/li>\n<li>Place our brains in novel situations<\/li>\n<li>Surround ourselves with differing opinions and cultures<\/li>\n<\/ul>\n<p><strong>Questions from the audience<\/strong><\/p>\n<p><strong>Is there a limit to how much creativity you can foster?<\/strong><\/p>\n<ul>\n<li>There will be a limit due to internal processes and what works for them etc. Creativity is not a positive trait that everyone needs to have. If you are an athlete that needs consistency, you don\u2019t necessarily want to change the routine by thinking and acting more creatively.<\/li>\n<li>You will become less creative as you age, because you will become more set in your ways. So it comes down to personality traits.<\/li>\n<\/ul>\n<p><strong>How can you foster creativity in an environment where motivation is low and there are time constraints?<\/strong><\/p>\n<ul>\n<li>Firstly, you have to explore why motivation is low. Then it is important to get everyone re-engaged on the mission, and make it a collective goal across everyone in the room\/team. On the flip side, if anyone that doesn\u2019t want to do this, get out of the room\/team. Then start collectively working towards the goal.<\/li>\n<\/ul>\n<p><strong>Session 2: Creativity &amp; Collaboration Pt 2: Leading Innovation<\/strong><\/p>\n<p><em>Speaker: Tim Cox, Managing Director, Management Futures<\/em><\/p>\n<p><strong>Rivers of thought<\/strong><\/p>\n<ul>\n<li>We accept the status quo as reality, and cease to challenge it. Ideas, knowledge and experience all make up the \u2018river\u2019<\/li>\n<li>Up to us to develop new streams of thought to continue to innovate<\/li>\n<\/ul>\n<p><strong>Five key skills of innovation<\/strong><\/p>\n<ol>\n<li><strong>Step change thinking<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Set a very stretchy goal.<\/li>\n<li>How can we reach for that?<\/li>\n<li>x10?<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Ideal world<\/strong><\/li>\n<\/ol>\n<ul>\n<li>In an ideal world what would be happening?<\/li>\n<\/ul>\n<p>Assuming we can\u2019t do that\u2026<\/p>\n<ul>\n<li>How could we replicate that in another way?<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong>Redefining or reframing the problem<\/strong><\/li>\n<\/ol>\n<ul>\n<li>How can I express this problem differently?<\/li>\n<li>How might we resolve this new problem?<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong>Related world<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Stay open to insights from outside our sector.<\/li>\n<li>Who addressed similar challenges? How did they do it?<\/li>\n<li>How has nature resolved this?<\/li>\n<\/ul>\n<ol start=\"5\">\n<li><strong>Mind mapping<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Draw a map with the problem in the centre.<\/li>\n<li>What are all the different solutions we can generate?<\/li>\n<\/ul>\n<p><strong>Group challenges<br \/>\n<\/strong><\/p>\n<p>For this section of the day, the group split into four groups to discuss four challenges posed by members of the audience. Below are some thoughts and takeaways of what was discussed.<\/p>\n<ol>\n<li><strong>How do we create interconnection amongst silos when individuals are routinely separated?<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Zooming isn\u2019t the same as being in the same room \u2013 ensure you don\u2019t approach both in the same way and adjust accordingly<\/li>\n<li>It\u2019s important that everyone is on the same starting page \u2013 put time aside to prepare<\/li>\n<li>Geographic differences make things harder \u2013 work hard to overcome that barrier or make it easier to do so<\/li>\n<li>Volunteer your spare time to spend with the team<\/li>\n<li>Planning out self-development time for staff in the same way you would with players<\/li>\n<li>In an ideal world everyone would all be together, but they can\u2019t also be, so take advantage of time in camp, spend time getting to know each other, and let the other bits play out<\/li>\n<li>Reframe as an opportunity rather than problem \u2013 revaluate collective values, prioritise being connected<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>How do we bring continuity across different locations?<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Ensure there is clarity of the \u2018why\u2019<\/li>\n<li>If rolling out initiatives and programmes without the \u2018why\u2019, there\u2019ll be less buy-in, investment, and interest<\/li>\n<li>Project outcomes and desired outcomes need to be shared<\/li>\n<li>Provide a framework versus cookie cutter approach \u2013 then allow for flexibility and creativity within it<\/li>\n<li>Make sure you are setting the atmosphere and showing the \u2018how\u2019 when together \u2013 with tangible examples that they could attempt to replicate<\/li>\n<li>Provide support, guidance, check-ins regularly<\/li>\n<li>Be in the trenches with them. Show them you\u2019re all on the same team and working towards the same goal<\/li>\n<li>Recognise the reality and embracing the subcultures. Train people to be able to provide guidance and leadership within these subcultures<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong>How do you get people within a department to successfully buy into change when they are already performing very well in some areas?<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Prioritise building trust from the off<\/li>\n<li>Take a gradual approach and be patient<\/li>\n<li>Decide which processes you want to change. Then approach changes by overcoming small things, rather than wholesale changes<\/li>\n<li>Invert the question \u2013 what are you trying to solve for? \u2013 success is currently happening, but is it sustainable and repeatable? (Reframe the question)<\/li>\n<li>Consider John Kotter\u2019s \u20188 step process for leading change\u2019<\/li>\n<li>It is important to understand motivations of people involved and making sure you and they are aligned on goals<\/li>\n<li>Everyone is likely working towards a unified goal, but it is good to define it, and to talk about it often<\/li>\n<li>We shouldn\u2019t think and assume that people don\u2019t care\n<ul>\n<li>Peel back emotional response<\/li>\n<\/ul>\n<\/li>\n<li>What are you onboarding people to? What\u2019s your anchor? What do you want people to be measured by?\n<ul>\n<li>If you manoeuvre in the right way, you can implement guidelines without restricting intellectual freedom and individuality<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong>Cognitive training &amp; evaluation within high performance<\/strong><\/li>\n<\/ol>\n<ul>\n<li>10x approach \u2013 it can impact all elements of performance<\/li>\n<li>Differentiate between elite and developmental athletes<\/li>\n<li>Find benchmarks at elite level \u2013 take trainable factors to develop their level<\/li>\n<li>More stringent the closer you get to elite level \u2013 ensure you are prepared for that and have plans to approach it correctly<\/li>\n<li>Attributes \u2013 outcomes \u2013 confidence. e.g. focus, resilience, competence, awareness or handling pressure<\/li>\n<li>Cultural factors consist of psychological safety, resilience and performance fitness<\/li>\n<li>Skills that are workable \u2013 mindfulness, self talk etc.<\/li>\n<li>Sport specific skills \u2013 visual tracking, reaction time, DM ability<\/li>\n<li>Traits, outcomes, situational factors<\/li>\n<\/ul>\n<p><strong>Session 3: Creativity &amp; Collaboration Pt. 3: Teamwork &amp; Innovation in Practice<\/strong><\/p>\n<p><em>Speaker: Kevin Abrams, SVP of Football Operations &amp; Strategy, New York Giants<\/em><\/p>\n<p><strong>Innovation and collaboration at the New York Giants<\/strong><\/p>\n<ul>\n<li>Naturally in a big organization, there is a temptation for people to work in silos. In the past being innovative wasn\u2019t a necessity, it was a by-product. But as time went on, the Giants have made sure that it is a priority and something that is considered.<\/li>\n<li>Innovation leadership is probably what has brought the departments together. That didn\u2019t always exist, but the team is a much more sophisticated organization now because we started to encourage being proactive with innovation and creativity a long time ago. It takes time.<\/li>\n<li>There have been low points and high points during Abrams\u2019 23 years with the organization. In the lowest points, it was difficult for him personally as a leader because of the performances, and then nature of the performances. As a leader within the organization he has to take responsibility for that. It also means he has to \u2018roll up his sleeves\u2019 and make suggestions on how to innovate and implement new ideas to get out of a rut.<\/li>\n<\/ul>\n<p><strong>Barriers to innovation \/ ensuring staff and coaches are allowed to get into an innovative mindset<\/strong><\/p>\n<ul>\n<li>Honestly, sometimes you luck into it. The Giants have tried to mandate innovation throughout the calendar and throughout the building, but when you mandate things, there is sometimes resistance and push-back, so it doesn\u2019t always work. It has to be organic. People have to <em>want <\/em>to buy into an idea and a state of mind.<\/li>\n<li>If you start with a small initiative, get the buy-in, get people to believe in the project and the outcome, you\u2019re on the right road. Then they start to want to innovate, and want to be in a positive, creative mindset more often.<\/li>\n<li>Set up the small wins, enjoy them, and celebrate them. Then build from there to bigger projects and bigger conversations.<\/li>\n<li>The status quo can be very comfortable, so we need to make sure that every day you have an element of discomfort, and you\u2019re comfortable with that. It keeps people on their toes, as it\u2019s easy for people to stay in a safe space. The Giants want to push people outside of that to achieve more and always strive to be better on a daily basis.<\/li>\n<\/ul>\n<p><strong>Ensuring staff are comfortable and feel at ease when new regimes\/leadership starts<\/strong><\/p>\n<ul>\n<li>The Giants want to ensure there is an ongoing conversation and ongoing feedback about how people are feeling. Whether that is regular check-ins, or something different, the important thing is that there is openness and a safe environment to share.<\/li>\n<li>It\u2019s also important to ensure there is a feedback process and ongoing conversation when the times are bad\/challenging, but it\u2019s just as important to do so when times are good.<\/li>\n<\/ul>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":11432,"menu_order":0,"template":"","categories":[23,21,20],"pathway":[295],"topic":[309,296,308,338],"sport":[],"class_list":["post-11390","article","type-article","status-publish","has-post-thumbnail","hentry","category-data-innovation","category-human-performance","category-leadership-culture-performance","pathway-leadership-development","topic-collaboration","topic-culture","topic-influence","topic-listening"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders Meet: Creativity &amp; 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