{"id":1298,"date":"2019-01-03T00:00:00","date_gmt":"2019-01-03T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/reports\/how-the-world-champion-black-ferns-plan-to-stay-at-the-top\/"},"modified":"2025-12-15T05:12:39","modified_gmt":"2025-12-15T05:12:39","slug":"black-ferns-gold-standards","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/black-ferns-gold-standards\/","title":{"rendered":"How the World Champion Black Ferns Plan to Stay at the Top"},"content":{"rendered":"\n\n
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\n Jan 03, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

How the World Champion Black Ferns Plan to Stay at the Top<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Coaching & Development<\/a>, Leadership & Culture<\/a> <\/div>\n
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How New Zealand\u2019s Rugby World Cup-winning women\u2019s team strive to stay at the top of the sport.<\/p>\n \n \n \n

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As is often the case, a victory starts with a defeat. New Zealand\u2019s loss in their 2014 Women\u2019s Rugby World Cup Pool B meeting with Ireland in Marcoussis, France, has been described as a watershed moment. The Black Ferns, as they are known, were subjected to a first World Cup defeat in 23 years and their hopes of winning a fifth consecutive world crown were effectively ended there and then.<\/h4>\n
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By John Portch<\/h6>\n

Fast forward three years to the 2017 tournament in Ireland and the Black Ferns came from behind to beat the holders England in the final and were named World Rugby\u2019s 2017 Team of the Year.<\/p>\n

The spine-tingling haka performed by the squad and led by captain Fiao’o Faamausili, with the World Cup trophy perched on the turf in front of the team and gold medals hanging from the players\u2019 necks, stood in stark contrast to 2014. \u201cI took that team through to that historic loss,\u201d Jamie Tout, who witnessed both matches as the team\u2019s Strength & Conditioning Coach, tells the Leaders Performance Institute. \u201cThat was a catalyst for some of the things that changed between 2013 and 2017.\u201d<\/p>\n

New Zealand Rugby [NZR] was adamant that more could be made of the passion for female rugby across the nation. \u201cIt was a top and bottom attack,\u201d Cate Sexton, NZR\u2019s Head of Rugby Development, tells us. \u201cIn 2015 we implemented a new strategy to accelerate opportunities for girls to play within the provincial unions. At the same time, we were confident we could keep creating opportunities for the squad to prepare for the 2017 World Cup.\u201d That year also saw the appointment of Glenn Moore as Head Coach of the Black Ferns\u2019 15s team. He oversaw that World Cup triumph and has seen his side lose just once in 21 matches.<\/p>\n

Beyond the accolades, Moore has been at the helm as the team\u2019s profile has risen to unprecedented heights. \u201cI had a young girl and her dad call into my office yesterday,\u201d he tells the Leaders Performance Institute. \u201cA 16-year-old who is just hell-bent on being a Black Fern and wanted to talk to me about how she\u2019s playing the game and any advice I could give her.\u201d<\/p>\n

Talk of the Black Ferns jersey\u2019s status as a symbol for women and girls across New Zealand and its influence on the team\u2019s family and community-oriented values is laced throughout our\u00a0conversations with NZR staff. It is no surprise. New Zealand and rugby are inextricably linked but, nevertheless, it has taken several years of careful planning and implementation to give this current iteration of the Black Ferns the opportunity to be their best when women\u2019s sport has often suffered elsewhere in the world.<\/p>\n

Setting gold standards<\/strong><\/p>\n

The world champions had to wait a while to kick off their 2018 campaign but, when the first matches came, in August\u2019s two-Test series with Australia, the Black Ferns registered two comfortable victories against their rivals from across the ditch despite introducing eight new caps to the squad and managing four changes to staff behind the scenes. The seamless nature in which the team appeared to pick up where it had left off owes much to the \u2018gold standards\u2019 that have been established throughout the setup.<\/p>\n

\u201cEverything is centred around what is going to make the players better,\u201d says Tout, adding, \u201cwe have gold standards around what that looks like in a game performance and how we can better use that in a training environment.\u201d Those eight new caps would have been immediately acquainted with what was expected of them. \u201cIt\u2019s not just the standard that the players have to meet, we\u2019re accountable as well,\u201d he adds.<\/p>\n

Gold standards are a prime concern for Moore, who earlier this year signed a two-year contract extension with the Black Ferns. In a sense, his priorities have not changed. \u201cIn a game sense it\u2019s about increasing our game understanding,\u201d he says. \u201cWe\u2019re continuing to grow our skill base and we do a lot of skill activity at high intensity under enormous pressure, trying to get players used to being able to operate under pressure with a calm demeanour; we\u2019re doing a lot of work around mental strength as well. We\u2019re continuing to try and evolve the game.\u201d<\/p>\n

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The gold standards are inculcated through the nine provincial unions that contribute players to the national team. \u201cWe\u2019ve got some really good systems in place within those provincial unions; they report back to us from a coaching perspective as well as a physical and strength & conditioning level,\u201d explains Tout of their alignment. \u201cWithin each of those provincial unions we have a designated lead physio, a lead strength & conditioning coach, a lead skills coach. That\u2019s been an evolution of the last few years and been a real positive for us.\u201d<\/p>\n

Taking up the theme, Moore explains that another change has been the shift from working with a group of 35 to a broader pool of 60 players. All will be invited to Black Ferns training camps and those who do not make the final squad will return to the provinces to continue their work. In the case of the Australia series, those returning to their provinces were available to compete in the Farah Palmer Cup, the top tier of women\u2019s rugby in New Zealand. It is an approach that has assisted with the integration of new caps.<\/p>\n

\u201cMost of them have been in the system for the last year at least and have attended various camps and been in camp when we\u2019ve been in campaign,\u201d observes Moore. \u201cOur recent Wellington camp is an example; any player who hasn\u2019t made the cut would come in, spend a few days, and be fully engaged with what is expected of them if they want to get to the next level. What we find is when we do bring them in, they transition seamlessly.\u201d<\/p>\n

The work of the provinces is then refined in those Black Ferns training camps, of which there were three in 2018. \u201cThe players typically come in on a Saturday and finish on a Monday night. The management staff come in the day before the players and we just fine-tune all the work we\u2019ve been doing out in the provincial unions and in various one-on-ones. We\u2019re travelling around the country to visit the players; everything is planned and organised.<\/p>\n

\u201cWe have a weekly management Skype catch-up that can go on from two to four hours. We try to make sure that we keep across every single thing going on or what could potentially derail something. We have a finger on the pulse.\u201d Tout has sat in on all those meetings and Skype conversations.<\/p>\n

He says: \u201cThere\u2019s different layers to what we can do together and Glenn likes to have a holistic understanding. He likes to be able to track the team over the course of a day or longitudinally over a week or more and he likes that to represented in a graphical sense; we have a traffic light system that works very well for us. They\u2019re not an absolute definition of what\u2019s happening but they are conversation starters. So if I walk into a room and say \u2018we\u2019re red-lining today\u2019 Glenn will dig down into the detail; or if we\u2019re green he trust me enough to say \u2018you\u2019ve got them in a good position and I can pick and work with that\u2019. It\u2019s also allowed me to have some robust conversations with Glenn at times because we can go back to the evidence and say \u2018we know we\u2019ve done these things in the past and we\u2019ve played our best when our week looks like this, when we track like this\u2019. Going into that first match against Australia recently, we knew we\u2019d put the players under the pump for the past 10 days because we had to. We had to front load our week to get ready to play at an international standard because the athletes were coming out of club rugby.\u201d<\/p>\n

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\u201cEverything is centred around what is going to make the players better,\u201d says Tout, adding, \u201cwe have gold standards around what that looks like in a game performance and how we can better use that in a training environment.\u201d<\/em><\/h3>\n

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The All Blacks have influenced Tout and his staff, who are able to share info, data and best practice with the New Zealand men\u2019s setup. \u201cOne of the things that Nic Gill, the All Blacks S&C, always asks and it\u2019s rubbed off on me, is: will this to help us win on Saturday? We\u2019re constantly asking the same question over and over again whether it\u2019s because a new piece of technology has come across our desk or there\u2019s a new systems-based approach. We\u2019re always trying to challenge ourselves as to how we can make sure the athletes can be in the best space to do that.<\/p>\n

“We don\u2019t just go to a tick box exercise; we don\u2019t just go \u2018you should do three gym sessions a week\u2019. Sometimes you want to talk to the athlete around something such as their sleep – \u2018you told me you had really good quality sleep, but what does that mean? Does that mean you had 14 hours or six? – it\u2019s all relative and so we have to make sure that none of our numbers or any of the things we collect are ever looked at in isolation.\u201d The sleep question emerges from the daily wellness questionnaires that Tout and his colleagues hand to the players.<\/p>\n

\u201cWe do measure daily wellness,\u201d he says. \u201cThere\u2019s no gold bullet for this, no right or wrong questions that people should be asking, but we\u2019re quite settled about what we should be measuring and have a wellness score that every coach, doctor and physio can bring up on their phones every morning and they can see a dashboard that indicates how the athletes are tracking.\u201d<\/p>\n

Tout also tailors his message depending on the recipient. \u201cIf we\u2019re prepared to share a training, physical or coaching metric then we have to be prepared to be challenged. There\u2019s some things I\u2019ll share with the coaches from a coaching level and they\u2019ll understand those numbers; and there\u2019s some things I\u2019ll share with the sports scientists and that\u2019s a greater level of detail; and then there\u2019s the information you share with the player.<\/p>\n

“From a player\u2019s point of view they want to focus and drill down into something, \u2018if you share this number with me about how many sprints I\u2019ve done in a game then what do I need to do to be better in the next game?\u2019 If you can\u2019t answer that then it\u2019s probably not worth sharing with them. The players are very good these days at understanding well if I improve my speed or my bench press or my distance travelled in the game it\u2019s going to have a better technical outcome. They\u2019re very clued into that. It\u2019s made a difference; it\u2019s given players and management visibility and accountability.\u201d<\/p>\n

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That has been critical, particularly during inevitable setbacks. \u201cThe loss we suffered against England ahead of the World Cup was a good opportunity for us to go back and look where we\u2019re at. Just because we lost have we actually got it wrong and in some cases the answer was \u2018yes\u2019, we got it wrong, and there\u2019s other ways of improving. In other cases, there wasn\u2019t, we were actually on the right track and you don\u2019t throw the baby out with the bath water. But it\u2019s certainly important to keep reassessing.\u201d<\/p>\n

Across the Black Ferns, both the sevens and 15s, the staff have worked hard to develop a common performance terminology. \u201cThe players get used to identifying a certain number with intensity,\u201d explains Tout. \u201cSo if we say 100 is our gold standard and that game represented 70 out of 100, they start thinking about the reason why that happened; was it because it was wet it was a lot more physical, or was it because we lacked clarity and the understanding to go at 100%. There\u2019s really good triggers that we\u2019re seeing now so that players really do make the connection between what happens physically, technically and tactically.\u201d<\/p>\n

Clarity sessions<\/strong><\/p>\n

The Black Ferns reached half-time in the 2017 World Cup final 17-10 down. A Toka Natua try had just reduced the deficit to seven points but the players and Moore were aware that something had to give if the Kiwis were to turn things around.<\/p>\n

\u201cWe were under enormous pressure and had had something like 25% of territory and probably less than that of possession,\u201d he recalls. \u201cWe sent the message out before half-time, we believed we\u2019d planned and trained for everything and we had a different game style that we\u2019d knew we\u2019d have to use at some stage and we reverted to that. But everyone at half-time was calm and I distinctively remember a number of people saying the in dressing room that we\u2019ve actually got this. I think that\u2019s having confidence that you\u2019ve done the work and the confidence in the people around you, that everyone\u2019s accountable to their job they\u2019ll do it.\u201d<\/p>\n

Those voices were proven correct as New Zealand ran out 41-32 winners in a manner that speaks volumes of the work being done on the training field. \u201cI\u2019d watched England\u2019s semi-final with France and what really interested me was the tactics they were using,\u201d Moore continues. \u201cIn some cases they were using the same tactics they\u2019d used all tournament whereas we knew before we\u2019d even got there that we\u2019d have to do some things differently and we played little pockets in other games we used different concepts for 20 minutes before parking them up.\u201d<\/p>\n

Those concepts were covered in the team\u2019s training camps, which would each have a different theme. \u201cIt might be around defence and we\u2019d base it on how they\u2019ve been defending and what the players thought was important to them. We\u2019ll try to give it a theme that creates a lot of interest and it resonates with every player. It\u2019s about creating game-like scenarios, things they will potentially encounter during a match.<\/p>\n

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\u201cThere\u2019s really good triggers that we\u2019re seeing now so that players really do make the connection between what happens physically, technically and tactically.\u201d<\/em><\/h3>\n

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\u201cDuring training, we\u2019ll put a lot of emphasis on clarity; your role, responsibilities and accountabilities. Before we do any field session we\u2019ll do condensed field session that I call a \u2018clarity session\u2019. It\u2019s like a walk or a jog through the gameplan with everyone understanding where they need to be in any situation and if anyone goes missing then somebody has to be able to jump into their role. That session alone can take up to half an hour and within that we\u2019ve adopted a little thing that they do in the world of business, I call them a \u2018walk and talk\u2019. So you might be playing those clarity sessions towards a goal line and walking back to halfway and walking and talking about what you just experienced and what we might need to do differently.<\/p>\n

“A lot of that in the first instance was me talking and it\u2019s not at a stage where, leading into the World Cup, we\u2019d be walking behind just listening to what had been said. In most cases, the right things were being said.\u201d He also links it to the team\u2019s mental preparations. \u201cI think of a lot of it is done with questioning, various people having a discussion around their experiences.<\/p>\n

\u201cAnother thing we introduced two years ago were individual operating units. Of course, we\u2019ll have a team meeting where we\u2019ll show footage and link it to the game we\u2019re going to play and how it fits the blueprints of our systems, but then we\u2019ll break into the IOUs. For us that\u2019s what we call the tight five or the loose forwards, the inside backs or the midfield backs and the outside backs. Typically, we as a coaching staff will have cut clips that pertain to their particular group and we need to make sure we say where they could be exposed.<\/p>\n

“Those groups now meet under their own steam. We might have one of those scheduled for a meeting but what happens now is that they call those for themselves and they\u2019ll look at that footage amongst themselves. The real test of the effectiveness of that is that one of those groups will now go and talk to one of the other groups saying \u2018this is what we\u2019ve got here and in this situation we\u2019re going to need you guys to help us with this and this\u2019.<\/p>\n

“We call that our \u2018connections\u2019; so understanding your own area of responsibility but also understanding how it connects to someone else. In a lot of cases they\u2019ll say it in front of the group, put it up on the wall and they measure themselves against it the next day. It builds confidence but it also builds responsibility to each other.\u201d The players themselves, who are semi-professional in the 15s setup, are fully engaged in maintaining their personal performance levels.<\/p>\n

As Moore says, \u201cWe use this Google doc and if we are preparing for a game on Saturday then after training on a Thursday evening, by 7 o\u2019clock, they ought to have logged on and there\u2019s five questions on there where they rate their understanding of what we\u2019ve got to do defensively, one to five; on attack; on turnovers; it\u2019s typically five different things and they fill in the details. If someone is on a three they\u2019ll explain where they\u2019re struggling. By 9 o\u2019clock that will have been consolidated into one document and make sure that before we go to a captain\u2019s run any of those players can have a discussion with someone else from within the team, if it goes over more than one person. It\u2019s our way of ensuring that we\u2019ve got good understanding. It\u2019s worked really well. Two years ago, when we first introduced it, we\u2019d often get players who were sitting with three but by the time of the World Cup everyone was on fours and fives.\u201d<\/p>\n

The profile of the Black Ferns, both in the sevens and 15s, has never been higher, with women and girls across New Zealand increasingly engaged. They had won the World Cup before and never enjoyed such momentum, but the global shift in attitudes to women\u2019s sport, in addition to their sterling work, is something NZR hopes to capitalise on. The sevens are already full-time professionals, while Moore envisages a women\u2019s equivalent of Super Rugby down the line as well as an under-21s team.<\/p>\n

That is for the future. Here and now, there is one point that has served the Black Ferns well. \u201cVery early on we didn\u2019t think of them as male or female, just as rugby players,\u201d says Tout. \u201cThat\u2019s not to say there aren\u2019t things that aren\u2019t unique about women athletes – there are – but ultimately they\u2019re just rugby players.\u201d<\/p>\n

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\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

How New Zealand\u2019s Rugby World Cup-winning women\u2019s team strive to stay at the top of the sport.<\/p>\n","protected":false},"featured_media":1299,"menu_order":0,"template":"","categories":[22,20],"pathway":[],"topic":[],"sport":[],"class_list":["post-1298","article","type-article","status-publish","has-post-thumbnail","hentry","category-coaching-development-performance","category-leadership-culture-performance"],"acf":[],"yoast_head":"\nHow the World Champion Black Ferns Plan to Stay at the Top - Performance Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/performance-institute\/articles\/black-ferns-gold-standards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the World Champion Black Ferns Plan to Stay at the Top - Performance Institute\" \/>\n<meta property=\"og:description\" content=\"How New Zealand\u2019s Rugby World Cup-winning women\u2019s team strive to stay at the top of the sport.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/performance-institute\/articles\/black-ferns-gold-standards\/\" \/>\n<meta property=\"og:site_name\" content=\"Performance Institute\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T05:12:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Insight-Black-Ferns-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/black-ferns-gold-standards\/\",\"url\":\"https:\/\/leadersinsport.com\/performance-institute\/articles\/black-ferns-gold-standards\/\",\"name\":\"How the World Champion Black Ferns Plan to Stay at the Top - 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