{"id":15947,"date":"2023-02-03T12:06:00","date_gmt":"2023-02-03T12:06:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&p=15947"},"modified":"2025-12-15T05:11:21","modified_gmt":"2025-12-15T05:11:21","slug":"discover-the-tracking-and-training-app-making-its-mark-in-cricket","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/discover-the-tracking-and-training-app-making-its-mark-in-cricket\/","title":{"rendered":"Discover the Tracking and Training App Making its Mark in Cricket"},"content":{"rendered":"\n\n
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\n 3 Feb 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Discover the Tracking and Training App Making its Mark in Cricket<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Data & Innovation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/performance-institute\/articles\/discover-the-tracking-and-training-app-making-its-mark-in-cricket\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Ludimos’ solution is used by more than 19,000 players in 15 countries, including the IPL’s Royal Challengers Bangalore.<\/p>\n \n \n \n

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A Data & Innovation article brought to you by<\/p>\n

\"sport<\/p>\n

By Joe Lemire<\/h6>\n
After Madan Rajagopal moved from his native India to the Netherlands, his first course of action was to find a local cricket club and register as a player. The club didn\u2019t have a permanent year-round coach for its senior members but, rather, seasonal instructors from the Southern Hemisphere \u2014 Australia, New Zealand and South Africa \u2014 and inevitably each had a different opinion about how Rajagopal should alter his swing.<\/h6>\n

\u201cI lost all my fundamental flow and feel for the bat,\u201d Rajagopal recalls. He adds, \u201cComing from India, cricket is kind of in our blood, in my blood, and I could live without anything but not without cricket. But in 2018, there was a point where I literally thought about stopping cricket because I wasn’t enjoying the game anymore. I wasn’t scoring. I wasn’t playing well. My performance was very bad.\u201d<\/p>\n

Around the same time, Rajagopal was helping coach the club\u2019s junior players and was surprised not to find any apps to help track their progress. In his professional life, he is a data scientist and AI engineer, so he set out to build his own solution.<\/p>\n

That product is now\u00a0Ludimos<\/a>, a smartphone-based cricket tracking and training app that has been used by more than 19,000 players across 15 countries. Among the team clients are nine national cricket associations, including those in Scotland and the Netherlands, as well as Royal Challengers Bangalore of the Indian Premier League (IPL).<\/p>\n

Ludimos can analyze video from multiple viewpoints and provide tracking data on ball and bat. An assessment of player biomechanics is in development. And the platform is also a communication tool that enables coaches to assign drills, evaluate them upon completion and return annotated videos with tips.<\/p>\n

\"sport

Ludimos can analyze video from multiple viewpoints, provide tracking data on ball and bat and act as a communication tool where coaches can assign and evaluate drills. (Courtesy of Ludimos)<\/p><\/div>\n

\u201cOur current core value prop is the ball tracking,\u201d Rajagopal says. \u201cSo our ball tracking technology is good enough that it is already adding value to both batters and ballers, and in our roadmap, the next thing we have is to unlock the bat tracking and then the biomechanics. Then at that point, then we can merge everything together and have contextual analysis of the player in full.\u201d<\/p>\n

RCB, in fact, revealed this week that one of their newest additions \u2014 bowler Avinash Singh \u2014 was the direct result of its Hinterland Scouting program, a data-driven talent identification tool powered by Ludimos. Singh has never played professionally and mostly played tennis ball cricket until less than a year ago, yet now he is the first of more than 10,000 registrations to make the RCB roster through this program and has bowled 145 kilometers per hour (90 mph), an elite pace.<\/p>\n

In a video interview<\/a>, RCB head of scouting Malolan Rangarajan described Hinterland Scouting as a \u201cvery, very objective way of identifying talent where we don\u2019t use human eyes\u201d while likening the bowling action of Singh to Umran Malik, the IPL\u2019s fastest bowler.<\/p>\n

As part of an innovation contest in 2021, Ludimos earned second place in the competition\u00a0hosted by Cricket Australia and HCL<\/a>, with distinction for its player development tools. Ludimos is also a graduate of the\u00a0Stadia Ventures accelerator program<\/a>\u00a0and is now raising a \u20ac1.5 million seed round, of which \u20ac300,000 was slated to come from a crowdfunding campaign on\u00a0Seedrs<\/a>. (By mid-January, Ludimos had exceeded that goal and raised \u20ac314,511.)<\/p>\n

\"sport

The Ludimos homepage interface includes access to video analysis, drills and more. (Courtesy of Ludimos)<\/p><\/div>\n

While other sports \u2014 most notably baseball \u2014 have seen great advances in the understanding of the sport via publicly accessible databases and research, cricket\u2019s advanced data has been more closely held.<\/p>\n

\u201cWe don’t have any open data set about what’s been collected and how it’s been used, which means that there are only a handful of companies in the world that actually do this,\u201d Rajagopal says. \u201cAnd we are the only one of them, which does all three, which is bat tracking, ball tracking and biomechanics.\u201d<\/p>\n

Video review helped remedy Rajagopal\u2019s own swing woes. He asked friends on the team to record him for three weeks straight and reviewed the clips with a coach.<\/p>\n

\u201cEven though the exact same sentence was said to me by several coaches \u2014 \u2018that your head is moving away, that your weight is actually falling off and not coming towards the ball\u2019 \u2014 I could never visualize what that actually meant, how that would look like, until I saw him pointing on the screen where he said, \u2018Your head should be here, but it’s few pixels to the right or to the left,\u2019\u201d he says, describing the experience as empowering.<\/p>\n

With small changes, Rajagopal dramatically improved his batting results, regaining his confidence and triggering his pursuit of Ludimos to create similar opportunities \u2014 with greater tech-driven features \u2014 to everyone. (Ludimos is an amalgamation of Latin words that try to capture the process of improvement: self-reflection, practice, habit formation.)<\/p>\n

Rajagopal says Ludimos was designed for all age groups of cricket, recognizing that most club coaches might work with 11 year olds on up to 40-somethings. The older bracket will seek more detailed analysis; youth players will seek a different experience. \u201cFor 11- to 15-year-olds, it’s more about having fun and feeling for the game,\u201d he says. \u201cIt’s more about gamification, so we turn our data and AI into a way that they can use as challenges and leaderboards.\u201d<\/p>\n

Ben Ferbrache, the cricket development manager for Guernsey, manages and coaches the junior programs for the small island state situated in the English Channel.<\/p>\n

\u201cIt’s a really good way of tracking a player’s progress, especially with a lot of our guys that are going from one age group to the next,\u201d he says. Ferbrache notes the ease of use, both for the players and for the coaches to record and assign their own practice drills. \u201cWhat we find is kids love technology,\u201d he adds. \u201cEverything is on a phone or an iPad these days. So that’s where we were like, \u2018Why don’t we just embrace the technology, and the kids will actually start using it?\u2019\u201d<\/p>\n

This article was brought to you by SBJ Tech<\/strong>, a Leaders Group<\/strong> company. As a Leaders Performance Institute<\/strong> member, you are able to enjoy exclusive access to SBJ Tech<\/strong>\u00a0content in the field of athletic performance.<\/em><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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