{"id":17199,"date":"2023-03-31T09:00:00","date_gmt":"2023-03-31T09:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&p=17199"},"modified":"2025-12-15T05:11:17","modified_gmt":"2025-12-15T05:11:17","slug":"how-tracab-is-bringing-tracking-tech-to-horse-racing","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/how-tracab-is-bringing-tracking-tech-to-horse-racing\/","title":{"rendered":"How TRACAB Is Bringing Tracking Tech to Horse Racing"},"content":{"rendered":"\n\n
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\n 31 Mar 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

How TRACAB Is Bringing Tracking Tech to Horse Racing<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Data & Innovation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/performance-institute\/articles\/how-tracab-is-bringing-tracking-tech-to-horse-racing\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Trainers and jockeys will have more post-race information about how their horses performed and what tactics worked and didn\u2019t.<\/p>\n \n \n \n

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The TRACAB Horse Tracking System (HTS) uses advanced satellite tracking technology via GNSS (Global Navigation Satellite System) and real-time radio communications systems for accurate and fast data delivery during live horse races. (Main image: TRACAB)<\/em><\/p>\n

A Data & Innovation brought to you by<\/p>\n

\"sport<\/p>\n

By Joe Lemire<\/h6>\n
Chyron\u2019s TRACAB first tracked horse racing data eight years ago with a wearable dependent on triangulating radio frequencies from antennas installed around each racetrack. That system worked well for nearly 20 courses in Sweden but required too much infrastructure and installation cost to be scalable.<\/h6>\n

The latest iteration of the\u00a0Horse Tracking System<\/a>\u00a0calculates horse positioning based on Global Navigation Satellite Systems, such as GPS, to centimeter accuracy and without the same level of hardware necessary at the track. The project was tested at more than 1,000 races at Norway\u2019s national race track, Bjerke, and has led to a recent,\u00a0five-year partnership with Norsk Rikstoto<\/a>, the betting operator for Norwegian horse racing. The TRACAB Horse Tracking System (HTS) will be deployed at all major tracks in the country.<\/p>\n

\u201cWe see in the horse racing industry that this is fairly new, because they’ve had tracking technology with varying degrees of quality and availability, but how can they really get some more value out from the data?\u201d TRACAB head of wearable technology Stian Dahl said. \u201cI think a lot of exciting stuff can be built upon this kind of tracking database.\u201d<\/p>\n

The most immediate use of the data \u2014 which includes position, speed and acceleration \u2014 will be to augment broadcasts with improved graphics and insights. With a latency said to be less than 150 milliseconds, the data can enable betting operators to improve their offerings. Trainers and jockeys will have more post-race information about how their horses performed and what tactics worked and didn\u2019t.<\/p>\n

In the near future, TRACAB executives hope, the wearables can help power robotic cameras using AI. TRACAB has already begun implementing that in soccer with its optical tracking system. That\u2019s done in conjunction with the Bundesliga and Sportec whereby international rights holders can isolate a camera on the home country\u2019s domestic star.<\/p>\n

\u201cOur plan here is to bring that same kind of technology now, with our experience from football, into horse racing as well, where we believe that automation is really something that’s going to be a big talking point in the next few years,\u201d TRACAB SVP business development and strategy Oskar Norrman said.<\/p>\n

TRACAB is best known for its work in soccer and for its camera-based tracking systems in that sport, but there are parallels to horse racing, which is a decade or two behind soccer in the adoption of big data.<\/p>\n

\u201cWe see a big\u00a0future of analytics coming into horse racing<\/a>\u00a0right now,\u201d Norrman said, adding, \u201cI do see this being something that can really grow within horse racing as well, everything from being able to see patterns in the behavior of specific horses to looking at historical data and looking at patterns there. So not only to enhance the experience or work with prediction of races, but also to help the betting companies to provide better odds and have a more automated functionality there. And at the end, also providing real-time, in-race betting, based on high quality and fast real time data.\u201d<\/p>\n

“HTS does not process data on the 100-gram (3.5-ounce) transponders themselves, but the devices instead uploads everything via radio technology,” Dahl said, \u201cand then we can do some more clever things with a bit more CPU power on the server to create the best quality tracking.\u201d<\/p>\n

The Nordic countries were a logical starting place for this technology, as Sweden is the location of TRACAB\u2019s home office and there is uniformity in management of racetracks and betting. The US market is \u201ca bit more fragmented,\u201d Norrman said, but is certainly an option for future growth.<\/p>\n

\u201cWorking closely with the federation, or the organization, behind the racing is really key here, because they have a way to really monetize on this and find good synergies and cooperation between their own organization but also globally, as there’s a lot of cooperation between the racing associations,\u201d he said.<\/p>\n

This article was brought to you by SBJ Tech<\/strong>, a Leaders Group<\/strong> company. As a Leaders Performance Institute<\/strong> member, you are able to enjoy exclusive access to SBJ Tech<\/strong>\u00a0content in the field of athletic performance.<\/em><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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