{"id":18950,"date":"2023-07-06T16:17:09","date_gmt":"2023-07-06T16:17:09","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&p=18950"},"modified":"2025-12-15T05:11:13","modified_gmt":"2025-12-15T05:11:13","slug":"at-wimbledon-the-job-shifts-to-keeping-a-player-entertained-five-factors-behind-effective-coaching-at-a-grand-slam-tournament","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/at-wimbledon-the-job-shifts-to-keeping-a-player-entertained-five-factors-behind-effective-coaching-at-a-grand-slam-tournament\/","title":{"rendered":"\u2018At Wimbledon, the Job Shifts to Keeping a Player Entertained\u2019 \u2013 Five Factors Behind Effective Coaching at a Grand Slam Tournament"},"content":{"rendered":"\n\n
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\n 6 Jul 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

\u2018At Wimbledon, the Job Shifts to Keeping a Player Entertained\u2019 \u2013 Five Factors Behind Effective Coaching at a Grand Slam<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Coaching & Development<\/a>, Leadership & Culture<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/performance-institute\/articles\/at-wimbledon-the-job-shifts-to-keeping-a-player-entertained-five-factors-behind-effective-coaching-at-a-grand-slam-tournament\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Liam Broady\u2019s coach David Sammel explains that as the groundwork has been laid beforehand, tournament tennis is all about building a player\u2019s rhythm and confidence. To that end, there are a number of tools at a coach\u2019s disposal.<\/p>\n \n \n \n

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By John Portch<\/h6>\n
\u201cI do feel a little bit sad for the players I had 20 years ago. They could have benefited from the experience I have now.\u201d<\/h6>\n

The Leaders Performance Institute is on the phone to David Sammel, a tennis coach with more than 30 years of experience coaching men\u2019s ATP Tour players.<\/p>\n

This week, Sammel is at the All England Lawn Tennis & Croquet Club in Wimbledon to coach Britain\u2019s Liam Broady in both the gentlemen\u2019s singles and doubles at The Championships.<\/p>\n

We are speaking on Wednesday 5 July. It is the day after Broady\u2019s first round defeat of Constant Lestienne and the day before he dispatched fourth seed and three-time grand slam finalist Casper Ruud. It was an ideal moment for Sammel to reflect on his development as a coach.<\/p>\n

\u201cI have different tools that I\u2019ve developed over the years and I feel sad for those players in the past because there\u2019s situations I look back on and I would have dealt with them differently now to how I did then,\u201d he says. \u201cBut that\u2019s part of the learning process as a coach and the other side of the coin is that I would hate to look back, even in five years\u2019 time from now, and say I\u2019m exactly the same as I was five years ago.\u201d<\/p>\n

Broady, the men’s world number 142, was due to play Ruud on the day of our conversation, but the rain put paid to that idea. Inclement weather is just one of a number of disruptions that players can routinely expect at a tournament.<\/p>\n

\u201cThese days are tricky to manage because their stress and anxiety is there as the build-up to the match continues; and keeping someone in a holding pattern is not easy. The job almost shifts to keeping the player entertained in different ways and being light-hearted in practice,\u201d adds Sammel.<\/p>\n

\u201cThe work is really done beforehand and once you get into the tournament it\u2019s just a bit of maintenance, a little bit of sharpening and keeping the player relaxed between matches. At majors it\u2019s a little different because you always get a day off in between and, of course, like the rain at Wimbledon yesterday, we now get two days and, possibly, depending on how the weather is today, three days off.\u201d<\/p>\n

Here, the Leaders Performance Institute details five factors that underpin Sammel\u2019s approach to coaching during a competition.<\/p>\n

    \n
  1. The fundamentals don\u2019t change<\/strong><\/li>\n<\/ol>\n

    During a tournament, Broady will aim to rise at his usual time, whether he is playing or not. Routine is important, although practice times will depend on the availability of practice courts.<\/p>\n

    Nevertheless, the fundamentals should not change because a player is competing at the All England Club. \u201cWhat I\u2019ll say to players is the court is the same size, you\u2019re playing against people you can play anywhere in the world, and it\u2019s just a label that this is the best tennis tournament in the world. You need to go out there and play tennis \u2013 not Wimbledon. It\u2019s trying to keep the head in a place that, at the end of the day, it is your job to play tennis \u2013 it is not to play different tennis because it\u2019s Wimbledon. It\u2019s to play the best tennis that you can put on the court on the day.\u201d<\/p>\n

    That said, \u201cYou\u2019re not ignoring the fact that this is something a little bit different, but you\u2019re saying \u2018this is why you\u2019ve done all the work. You dream about these things as a kid and now you\u2019re living it and that\u2019s amazing\u2019.\u201d<\/p>\n

      \n
    1. Help players to find their rhythm and confidence<\/strong><\/li>\n<\/ol>\n

      Practice at a tournament is primarily to give players \u201ca feel of the ball\u201d, as Sammel explains. He speaks often about the need for players to find their \u201crhythm\u201d. He says: \u201cThere\u2019s nothing you really want to be working on unless there\u2019s a couple of specifics because you\u2019ve scouted the opponent and say something like \u2018let me feed you a few balls, you\u2019re going to get quite a few of these during the match\u2019.<\/p>\n

      \u201cThe problems come if the player starts to miss a few balls and gets a little uptight \u2013 they feel the magic is disappearing.\u201d The key in those moments is to talk the player \u201cback down off the ledge\u201d. \u201cYou\u2019ve got to say \u2018look, let\u2019s have a drink. Relax. Let\u2019s not think about this for a moment. Maybe let\u2019s hit a few serves.\u2019 And when you feel like they\u2019re truly relaxed go back to it and hopefully they find some rhythm.<\/p>\n

      \u201cOn bad days, that\u2019s when it\u2019s important for the coach to be there and not show any stress and just be relaxed. That often calms a player. You also need to remind them that there\u2019s nothing they\u2019re going to face tomorrow that they haven\u2019t faced before. They just need to go through your history and know that they\u2019ve dealt with whatever adversity has been directed at them because that\u2019s where real confidence comes from.\u201d Confidence is key. \u201cWith great athletes, the difference is their belief and confidence to perform and bring a level no matter how they\u2019re feeling.\u201d<\/p>\n

        \n
      1. How is the athlete\u2019s body language? How is your<\/em> timing as a coach?<\/strong><\/li>\n<\/ol>\n

        Sammel has learned to trust his instincts as a coach. \u201cThe one big thing that coaches are there for is feeling the moment and the timing of when you say things. Give very few messages, important key ones, and do not overload the player \u2013 when a player has too much to think about that really hurts their performance,\u201d he says. It is also essential to read their body language. \u201cWhen you\u2019re talking to an athlete, you can tell in their eyes whether you are actually connecting and they\u2019re hearing you or whether it\u2019s just being blocked out. They\u2019re nodding yes, they\u2019re saying yes, but you know it\u2019s not going in. That\u2019s when you really need to change tack or understand that this is just not the right moment and then you\u2019ve got to be looking out, pretty much all day, for the right moment when they\u2019re open to having a different approach and you go again at trying to get your message across. That is one of the big things that comes from experience, that timing.\u201d<\/p>\n

        He adds: \u201cIf you overload a player that\u2019s going to kill them, but if you have an important message, you\u2019ve got to find the right moment and know that it\u2019s actually gone in. That can take two or three attempts but not in the same way; if you try to bulldoze a player with the same approach their resistance will grow stronger and then you\u2019ve got no chance of getting the message in.\u201d<\/p>\n

          \n
        1. No \u2018victims\u2019<\/strong><\/li>\n<\/ol>\n

          Sammel stresses the need for \u201cadult conversations\u201d. He says: \u201cWhen you\u2019re in a good place, where you can go through a couple of things and you can see it\u2019s going in and the player will ask a question like an adult, not like a victim.\u201d<\/p>\n

          According to Sammel, a \u2018victim\u2019 would say thing such as: \u201c\u2018I don\u2019t know if I can do this\u2019 or \u2018what you\u2019re asking is impossible right now\u2019 or they\u2019re dismissive. You know they have a worry, they have a stress and they\u2019re trying to pretend that it\u2019s not there. You have to try to have a conversation. \u2018Look, let\u2019s talk about whatever is bothering you, let\u2019s get it out in the open, and that way we can deal with it before you go out there\u2019. Because when a player has something bothering them, if they don\u2019t take care of it before they go out there then you\u2019re looking at disaster.\u201d<\/p>\n

            \n
          1. Win or lose, generate optimism for the player<\/strong><\/li>\n<\/ol>\n

            Defeats are inevitable but there is always something a player can take into their next tournament and upsets, such as Broady’s defeat of Ruud, can happen.<\/p>\n

            \u201cAfter a disappointment, the coach\u2019s job is to immediately shed light on what the next step is for the player to progress and go forward,\u201d says Sammel. \u201cYou need to be going to the next tournament with optimism. \u2018If we put a couple of things right, we practise a couple of things and get a bit better at those, that makes you even tougher. Let\u2019s take that to the next tournament and see what happens then\u2019.<\/p>\n

            \u201cI have a saying that I\u2019ve used for over 20 years, which is \u2018do the work and good things will happen \u2013 you just don\u2019t know when\u2019. I\u2019ll say: \u2018This major is over and obviously we were hoping for more, it didn\u2019t happen, but that doesn\u2019t mean it won\u2019t happen in the next major. Let\u2019s keep working and the good things will happen. It\u2019s not our job really to know when<\/em> because that\u2019s the excitement of sport\u2019.\u201d<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

            \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":18959,"menu_order":0,"template":"","categories":[22,20],"pathway":[295],"topic":[309,298,308,338],"sport":[317],"class_list":["post-18950","article","type-article","status-publish","has-post-thumbnail","hentry","category-coaching-development-performance","category-leadership-culture-performance","pathway-leadership-development","topic-collaboration","topic-communication","topic-influence","topic-listening","sport-tennis"],"acf":[],"yoast_head":"\n\u2018At Wimbledon, the Job Shifts to Keeping a Player Entertained\u2019 \u2013 Five Factors Behind Effective Coaching at a Grand Slam Tournament - Performance Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/performance-institute\/articles\/at-wimbledon-the-job-shifts-to-keeping-a-player-entertained-five-factors-behind-effective-coaching-at-a-grand-slam-tournament\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018At Wimbledon, the Job Shifts to Keeping a Player Entertained\u2019 \u2013 Five Factors Behind Effective Coaching at a Grand Slam Tournament - 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