{"id":19452,"date":"2023-08-07T09:00:00","date_gmt":"2023-08-07T09:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&#038;p=19452"},"modified":"2025-12-15T05:11:11","modified_gmt":"2025-12-15T05:11:11","slug":"englands-ashes-why-purpose-entertainment-and-joyful-self-expression-can-be-a-successful-formula-in-high-performance","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/englands-ashes-why-purpose-entertainment-and-joyful-self-expression-can-be-a-successful-formula-in-high-performance\/","title":{"rendered":"England\u2019s Ashes: Why Purpose, Entertainment and Joyful Self-Expression Can Be a Successful Formula in High Performance"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2023\/08\/GettyImages-1498950274-scaled.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                7 Aug 2023                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/performance-institute\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">England\u2019s Ashes: Why Purpose, Entertainment and Joyful Self-Expression Can Be a Successful Formula in High Performance<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/leadership-culture-performance\/\" rel=\"tag\">Leadership &amp; Culture<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/performance-institute\/articles\/englands-ashes-why-purpose-entertainment-and-joyful-self-expression-can-be-a-successful-formula-in-high-performance\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/performance-institute\/articles\/englands-ashes-why-purpose-entertainment-and-joyful-self-expression-can-be-a-successful-formula-in-high-performance\/&#038;text=England\u2019s Ashes: Why Purpose, Entertainment and Joyful Self-Expression Can Be a Successful Formula in High Performance\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: England\u2019s Ashes: Why Purpose, Entertainment and Joyful Self-Expression Can Be a Successful Formula in High Performance. https:\/\/leadersinsport.com\/performance-institute\/articles\/englands-ashes-why-purpose-entertainment-and-joyful-self-expression-can-be-a-successful-formula-in-high-performance\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/performance-institute\/articles\/englands-ashes-why-purpose-entertainment-and-joyful-self-expression-can-be-a-successful-formula-in-high-performance\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Three things that sport and business can learn from England\u2019s approach to Test cricket.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h6>By Iain Brunnschweiler<\/h6>\n<h6>Picture the scene: it is day one of the men&#8217;s Ashes, the biennial Test cricket series contested between England and Australia, with the famous cricket ground at Edgbaston in Birmingham bathed in glorious June sunshine. The moment is set. This is one of the most historic, most competitive and highest pressure sporting events of the year.<\/h6>\n<p>Zak Crawley, England\u2019s 25-year-old opening batsman, could have been forgiven for feeling the pressure. At the time, his batting average was much lower than one would historically hope for an international batsman, and a bumper crowd awaited the first ball from Australia&#8217;s captain Pat Cummins. Yet Crawley crashed the ball through the off side for four runs, with one of the most dominant shots you could ever see, to spark an eruption of rapturous applause from the crowd.<\/p>\n<p>This was different. What proceeded to unfold over the next six hours or so was without doubt one of the most scintillating days of Test cricket you could ever see. England played with a freedom and a <em>joie de vivre<\/em> uncommonly seen in elite sport. Joe Root made an impeccable unbeaten hundred, including some outrageous shots, against some of the best bowlers in the world, and all delivered with the biggest of smiles on his face.<\/p>\n<p>The England men\u2019s cricket team produced some quite remarkable, yet publicly divisive, performances against the Australians this summer in a series that was drawn 2-2. The media labelled it \u2018BazBall\u2019 (a phrase which Coach, Brendon McCullum, and captain, Ben Stokes, refute), however, it is clear to me that there is significantly more behind England\u2019s approach than simply smiling and smashing it. There has clearly been a process of strategic thought, some well-considered internal communications and an integration between those in dark trousers at executive level (Managing Director and Performance Director) with those in the white trousers on the pitch.<\/p>\n<p>In my experience in elite sport, seeking genuine alignment of philosophy, leading into strategy and ultimately performance, is like searching for a unicorn. Every organisation will have a VMOST [Vision, Mission, Objectives, Strategies, and Tactics] or similar, but how often is the MD really singing off the same page as the practitioner on the grass? How often when the going really gets tough, do we see players overtly playing for themselves and their own agenda, rather than that of the team and the organisation? Unfortunately it is all too common for misalignment to occur somewhere along the chain of command.<\/p>\n<p>What can other sports, and businesses learn from the approach that England have adopted? I believe there are three headline areas:<\/p>\n<ul>\n<li><strong>Strategic alignment\u00a0<\/strong><\/li>\n<li><strong>Performance psychology\u00a0<\/strong><\/li>\n<li><strong>Change management\u00a0<\/strong><\/li>\n<\/ul>\n<p>Let\u2019s consider these one by one.<\/p>\n<p><strong>Strategic alignment\u00a0<\/strong><\/p>\n<p>England have consistently provided the media with a stated intention: they want to entertain. They have seen that this format of cricket (Test cricket is played in whites with games often lasting five days) has witnessed declining attendances in most of the world. England have strategically aligned themselves, from the Managing Director, Rob Key and Performance Director, Mo Bobat, through to the Coach (McCullum) and team captain (Stokes). They have taken the responsibility to seek to have a bigger purpose than just winning a game or a series \u2013 they are inspiring a nation and inspiring an audience with a specific style of play. Of course, they are doing everything they can to win every game, but at the heart of things, this is about something bigger. This is about keeping this format of the game alive by playing a brand of cricket that will entertain, regardless of the result. Not every team in the world has the resources at their disposal to deliver this super attacking approach &#8211; with the likes of Stokes, Root and younger players Crawley and Harry Brook, offset with the experienced bowling attack spearheaded by Jimmy Anderson and the now-retired Stuart Broad.<\/p>\n<p>It was clear to me, that even when things got tough, losing the first two matches of the series against England&#8217;s ultimate enemy, that every player was clear on the strategy, and they did not deviate. Despite incredible levels of scrutiny and challenge from high profile media personnel, they were trusted from the upper echelons of Key and Bobat, and provided the psychological safety to be themselves.<\/p>\n<p>Did the Aussies have genuine strategic alignment too? Currently the best team in the world, with many of the world\u2019s best players, they are an outstanding unit. However, at times it looked like they were not sure whether to try to match England\u2019s uber-positive tactics, or to maintain a more traditional approach and seek to grind their opposition down. I listened to a podcast recently where one of the phrases used was that the Australians were \u2018fighting fire with water\u2019!<\/p>\n<p><strong><em>Questions to ask yourself:\u00a0<\/em><\/strong><\/p>\n<ul>\n<li><strong><em>How aligned is your organisation both philosophically and strategically?\u00a0<\/em><\/strong><\/li>\n<li><strong><em>What is the \u2018bigger purpose\u2019 that might get more out of your team?\u00a0<\/em><\/strong><\/li>\n<\/ul>\n<p><strong>Performance psychology\u00a0<\/strong><\/p>\n<p>England believe that players are at their best when they focus on their strengths. McCullum and Stokes have facilitated a psychologically safe environment whereby every player is encouraged to understand their strengths (just like when Crawley played his imperious cover drive<em>) <\/em>and then to deploy them with 100% commitment. Under the immense heat of battle, it is incredibly easy to become within yourself and therefore more risk averse. This leads to missed opportunities and can easily swing the momentum back in the opposition&#8217;s favour. We saw England batsmen and bowlers attacking the game with such a refreshing and entertaining approach that it seemed infectious. It also is very apparent that the players are enjoying their sport! Typified in many ways by pace bowler Mark Wood. Not only capable of bowling at extreme speeds (he hit a top speed of 96mph!), but falling over, joking around both on and off the pitch and generally demonstrating a level of joy that is normally reserved for the under-10s team. How often have we seen bland, almost robotic performances in sport\u2026pre-defined patterns of play dictated by control-freak managers and directors. This is normally caused by personal insecurity and our \u2018audit-driven\u2019 approach to simplify the complex for a spreadsheet or boardroom. This England team are encouraged to do the opposite. To seize the moment and to play the game as they see it, with a personal plan focusing on what they individually do best. Genuine leadership and belief from the top, that the individual skills within the troops need to be unleashed. Rare indeed.<\/p>\n<p><em><strong>Questions to ask yourself:<\/strong><\/em><\/p>\n<ul>\n<li><strong><em>How well do you and your staff know your strengths?\u00a0<\/em><\/strong><\/li>\n<li><strong><em>To what extent does your environment encourage every individual to play to their strengths and enjoy their role?\u00a0<\/em><\/strong><\/li>\n<\/ul>\n<p><strong>Change management\u00a0<\/strong><\/p>\n<p>England are administering a change programme. Any of us who have operated in more senior roles will no doubt be very accustomed to the challenges that come with delivering change within an organisation, let alone promoting it to the outside world. This normally comes with doubters, as change is hard. One of my observations during this period of time, has been how the commentators and media (mainly the ex-players in their 50s and 60s) have struggled to comprehend England\u2019s approach. \u2018It\u2019s just not cricket!\u2019 they have cried, \u2018Why would you play such high risk shots, surely you would be better off getting out defending it!?\u2019 or \u2018Why would you choose to declare at that point!?\u2019 This to me is like the member of staff who has been at an organisation for a long time, struggling to get their heads around a new approach. However, by the conclusion of the series, I think even the stalwarts are finally starting to understand. England <u>DO <\/u>care about winning, they just care more about entertaining a global audience with a brand of cricket that will inspire a future generation. They have consistently explained this to everyone who will listen, and the penny seems to finally be dropping. Change is difficult, but with an inspiring vision, consistent communication and a core of early adopters it is possible.<\/p>\n<p><em><strong>Questions to ask yourself:<\/strong><\/em><\/p>\n<ul>\n<li><strong><em>When leading on change, how are you going to deal with the doubters?\u00a0<\/em><\/strong><\/li>\n<li><strong><em>To what extent have you considered your messaging your vision to all stakeholders through the change programme?\u00a0<\/em><\/strong><\/li>\n<\/ul>\n<p>In summary, I was absolutely captivated by this summer\u2019s Ashes series. The viewing figures released by Sky Sports in the UK, and the levels of social media engagement, also indicate that England are achieving their lofty goal of having a higher purpose. Most importantly to me personally, my two kids aged 10 and 7 have been captured by the entertainment. They wanted to watch the highlights every morning, and then run out into the garden to emulate their heroes, Ben Stokes, Joe Root or Mark Wood. This is a new era for the game, an exciting one, and one which I believe we can all take learning from.<\/p>\n<p><em>Iain Brunnschweiler runs the Focus Performance Consultancy. He is a former professional cricketer, has authored two published books, and most recently was the Head of Technical Development at Southampton Football Club.<\/em><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":19453,"menu_order":0,"template":"","categories":[20],"pathway":[295],"topic":[318,296,308],"sport":[321],"class_list":["post-19452","article","type-article","status-publish","has-post-thumbnail","hentry","category-leadership-culture-performance","pathway-leadership-development","topic-alignment","topic-culture","topic-influence","sport-cricket"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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