{"id":20576,"date":"2023-10-03T09:00:00","date_gmt":"2023-10-03T09:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&p=20576"},"modified":"2025-12-15T05:11:08","modified_gmt":"2025-12-15T05:11:08","slug":"how-to-make-your-data-visualisation-more-effective","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/how-to-make-your-data-visualisation-more-effective\/","title":{"rendered":"How to Make your Data Visualisation More Effective"},"content":{"rendered":"\n\n
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\n 3 Oct 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

How to Make your Data Visualisation More Effective<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Data & Innovation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/performance-institute\/articles\/how-to-make-your-data-visualisation-more-effective\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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What Leaders Performance Institute members said in a recent Virtual Roundtable around the process of data visualisation.<\/p>\n \n \n \n

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By Luke Whitworth<\/h6>\n
Why is the theme of data visualisation such a common one across the Leaders Performance Institute?<\/h6>\n

Over the past 18-24 months, many of our members across the globe have cited this as a topic of interest, challenge and opportunity. To help us get under the skin of this topic, we looked to unearth what is most challenging about it and, secondly, what others are doing to create positive impact around it.<\/p>\n

What is most challenging around the theme of data visualisation?<\/strong><\/p>\n

When analysing the responses from the group, as expected there were some commonalities in current challenges around effective data visualisation processes.<\/p>\n

Considering the end user<\/strong><\/p>\n

When evaluating the responses from the group on the call around the biggest challenges to having effective data visualisation, the most common response was in relation to the end user. Working out what is important to the target audience and thus tailoring to those who have different roles, language or function is time consuming and takes careful consideration around the positioning and communication of the data. Such is the size of modern high performance sport organisations and the different expertise and disciplines involved, there is challenge and pressure to ensure there is alignment across the organisation, but different levels of data literacy to consider.<\/p>\n

Filtering data<\/strong><\/p>\n

As an extension to the previous point, the group also highlighted the challenges with the filtering of data and information from two perspectives. One challenge being around providing appropriate visualisation for different audiences which aligns to the above \u2013 some individuals can take in and articulate more data, whereas others struggle to at the same level. So this begs the question of what data needs to be focused on in the filtering process to cater for everyone. Secondly, the ability to effectively distil detailed and complicated information into simple visuals that convey key messages remains something hard to get right. The conversations led us to thinking about the impact of data collation and the knock-on effect it can have on filtering, but also creative ways to tell the story of the data to different audiences.<\/p>\n

Creating impactful performance questions<\/strong><\/p>\n

What data and in which format will create the best opportunities for impactful performance conversations and questions? Another challenge shared was what is a nice to know versus a need to know when it comes to impacting performance and for learning and growth. The group discussed the reality of a lot of data being interesting but not impactful. The points here link closely to others outlined above and made us consider the amount of time and detail around audience mapping for our data \u2013 if we better understand what they need to know, how they learn, that will support how we collect and filter data, but also support the notion of generating impactful conversations within the environment. However, there is always the caveat of \u2018we don\u2019t know what we don\u2019t know\u2019 sometimes and some agility and exploration is required to analyse the detail of the data.<\/p>\n

What are some of the ways you are trying to present data to players and other performance staff?<\/strong><\/p>\n

Using innovative visualisations<\/strong><\/p>\n

One of the responses around effective ways to present data may actually sound counterintuitive to the first part of the conversations. Some of the data we deal with in high performance sport is naturally quite complicated and often it\u2019s about not shying away from that. A suggestion from the group was that if you can nail the design and visualisation through a clear understanding of the question and context, you are able to present and walk people through it, thus allowing them to articulate it in their own way. It can actually be more time efficient sharing and presented something that perhaps looks more complicated as it is the in the most direct way to represent the data without overthinking what chart or table best aligns. More detail can support the notion of more conversation from the different end users you are engaging with as well.<\/p>\n

Another attendee on the call said that with some of their student-athletes, they\u2019ve looked to be creative with Instagram, TikTok, even Uno and Netflix style themes to elevate engagement \u2013 it\u2019s worth pointing out that this is highly dependent on who the end user is. For example, it wouldn\u2019t be something you\u2019d use with the senior leadership team. What is going to get the message across in the least amount of work? What do the stakeholders actually want and how is that presented?<\/p>\n

Finally, within this theme of being more creative with the visualisation of our data, one member of the group shared the concept of data layering \u2013 this is the idea of having two to three pages of information to present. The place to start is to ask yourself what is most important that should be presented as a one-pager? From there, in page two, you are able to add a little more detail, and then add a bit more again for page three. This can also inform how you feed back information to the specific audience \u2013 page one might just be for the athlete but the pages that follow may be better suited to another practitioner. The crux of this approach has enabled a consistent messaging and theme, as well as allowing for a level of detail and exploration with each given audience.<\/p>\n

Using more engaged end users<\/strong><\/p>\n

We often talk about buy-in within high performance sport environments and it became clear on this particular call that seeking feedback from different people in different roles is important to keep developing the conversation around how to present information back to different end users. A best practice that was shared around this was identifying a couple of players and staff who you can have light touch conversations with to seek honest feedback \u2013 often those that have higher levels of social capital as a starting point. It\u2019s a simple and powerful way to begin fostering a culture of feedback around data-related processes, allowing you to adapt methods of information sharing.<\/p>\n

Exploring stakeholder preferences<\/strong><\/p>\n

There was a consensus from the group that we can still be more intentional in better understanding the needs of the end user, but leaning into those who we think will give meaningful feedback to help shape how we do things can be an effective approach. One of the attendees on the call shared how they had engaged in personality testing in their department, and looked to highlight the relevant preferences that aligned data insights and processes, to inform the best way of presenting information to different people.<\/p>\n

Understanding the cycle of the season<\/strong><\/p>\n

There was a lot of discussion around engaging stakeholders in these processes and one environment on the call shared how they had worked hard to engage with the coaches and other performance staff to identify what questions need answering at specific times and points of a campaign. The data points they want differ from the start to middle of the cycle, the same is also said for the players as well as coaches and staff. It is more powerful to ask the different stakeholders what questions they want answering and coming back with data visualisation around that \u2013 it was discussed that having a framework that keeps everyone on track is important for the success of these processes. Finally on this point, it was echoed that understanding learning styles and how others like data presented is important to make sure this actually has impact.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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