{"id":20926,"date":"2023-10-20T09:00:00","date_gmt":"2023-10-20T09:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&p=20926"},"modified":"2025-12-15T05:11:07","modified_gmt":"2025-12-15T05:11:07","slug":"the-company-looking-to-make-biological-data-speak-to-athletes-and-coaches","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/the-company-looking-to-make-biological-data-speak-to-athletes-and-coaches\/","title":{"rendered":"The Company Looking to Make Biological Data Speak to Athletes and Coaches"},"content":{"rendered":"\n\n
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\n 20 Oct 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

The Company Looking to Make Biological Data Speak to Athletes and Coaches<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Data & Innovation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/performance-institute\/articles\/the-company-looking-to-make-biological-data-speak-to-athletes-and-coaches\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Brave Virtual Worlds will be seeking to solve the challenge in 2024 with the aid of a $275,000 research grant.<\/p>\n \n \n \n

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Main image: Brave Virtual Worlds<\/h6>\n

A Data & Innovation article brought to you by<\/p>\n

\"sport<\/h6>\n
By Ethan Joyce<\/h6>\n
Brave Virtual Worlds<\/a>\u00a0has a brave task for the next year: determine the best way to transmit biomechanical data into a useable language that anyone can understand. The company received $275,000 from a National Science Foundation Small Business Innovation Research Phase I grant to try and do just that.<\/h6>\n

Brave\u2019s core product, called Valor, is wearable technology that produces 4D motion capture with 10 inertial measurement unit sensors. The software measures human motion with corresponding data. This grant, which is for a year and could result in $1 million of additional funding, will allow Brave to enhance its motion-capture system and build an AI engine. Dhyey Parikh, COO and cofounder, told SBJ that Brave is hoping the company\u2019s work can develop a closed biofeedback loop.<\/p>\n

\u201cThe field of clinical biomechanics has grown expansively the last 20-25 years through motion capture,\u201d said Parikh. \u201cHow do you transmit that data in a language that anybody can understand?\u201d<\/p>\n

Parikh said the overall process will break into three steps:<\/p>\n

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  1. Collecting the data to establish what movement data actually means to create a standard for those readings.<\/li>\n
  2. Developing the AI and machine learning portions to understand what to do with the data, whether that\u2019s providing suggestion, corrections or even diagnoses for athletes.<\/li>\n
  3. Closing the loop by transmitting info to the athlete, physical therapist or occupational therapist quickly.<\/li>\n<\/ol>\n

    William Kodama, Brave\u2019s CEO and cofounder, said the process required an extensive application that resulted in the creation of both a technical and commercial roadmap. They initially applied August of last year. That first attempt was declined, Kodama said, but it came with valuable feedback this February, when Brave was participating in the second class of\u00a0The Minnesota Twins Accelerator by Techstars<\/a>.<\/p>\n

    \"sport

    Image: Brave Virtual Worlds<\/p><\/div>\n

     <\/p>\n

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    Prompting from the NSF program director led to Brave\u2019s second application attempt, which Kodama said featured an effort to refocus, change the program language and add more details to the technical and commercial routes of the research.<\/p>\n

    Brave had a built-in advantage: a product in Valor with prominent users. The company has also decided to push more of its marketing focus on the Valor name, changing social media accounts and webpage to place the prominence of the tech.<\/p>\n

    CTO and CFO Evan Magnusson said that the program looks for impact, innovation and ability to scale the product for a need in the market. Having partnerships, such as Brave\u2019s work with the\u00a0Minnesota Twins\u2019 farm system<\/a>, was a helpful boost.<\/p>\n

    Kodama said this process could yield big opportunity for Brave. That is reflected in the company\u2019s future client goals.<\/p>\n

    \u201cWe are trying to rapidly expand right now,\u201d Magnusson added. \u201cTry to get to 25-plus clients by the end of the year, and definitely well over 100 next year.\u201d<\/p>\n<\/div>\n

    This article was brought to you by SBJ Tech<\/strong>, a Leaders Group<\/strong> company. As a Leaders Performance Institute<\/strong> member, you are able to enjoy exclusive access to SBJ Tech<\/strong>\u00a0content in the field of athletic performance.<\/em><\/div>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n
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