{"id":24312,"date":"2024-03-22T09:00:00","date_gmt":"2024-03-22T09:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&p=24312"},"modified":"2025-12-15T05:11:00","modified_gmt":"2025-12-15T05:11:00","slug":"the-human-face-of-ai-wellness","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/the-human-face-of-ai-wellness\/","title":{"rendered":"The Human Face of AI Wellness"},"content":{"rendered":"\n\n
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\n 22 Mar 2024 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

The Human Face of AI Wellness<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
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Circular’s ring is an AI wellness assistant designed to humanize and teach people how to use the data to help improve their performance.<\/p>\n \n \n \n

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Main Image courtesy of Circular<\/p>\n

A Data & Innovation article brought to you by<\/p>\n

\"sport<\/h6>\n

Our Startups series looks at companies and founders who are innovating in the fields of athlete performance, fan engagement, team\/league operations and other high-impact areas in sports.<\/em><\/p>\n

* * * * *<\/em><\/p>\n

World\u2019s shortest elevator pitch:<\/strong>\u00a0\u201cCircular is a pioneering organization in smart ring technology with the mission of revolutionizing personal health by transforming complex data into actionable insights through an innovative and easy-to-wear device.\u201d<\/p>\n

Company:\u00a0<\/strong>Circular<\/p>\n

Location:<\/strong>\u00a0Paris, France<\/p>\n

Year founded:<\/strong>\u00a02019<\/p>\n

Website\/App:\u00a0<\/strong>www.circular.xyz<\/a>;\u00a0Apple app<\/a>;\u00a0Google Play app<\/a><\/p>\n

Funding round to date:<\/strong>\u00a0\u201cIn 2020, Circular began crowdfunding and utilized Kickstarter and Indiegogo. On Kickstarter, over 1,500 investors pledged approximately $380,000. Similarly, on Indiegogo, we raised $405,000 from just around 1,800 backers.\u201d<\/p>\n

Who are your investors?<\/strong>\u00a0\u201cCircular has a team of strategic and medical investors, including professional athletes, renowned doctors, and medical professionals.\u201d<\/p>\n

Are you looking for more investment?<\/strong>\u00a0\u201cCircular will be looking to grow its funding further over the next 18 months.\u201d<\/p>\n

Tell us about yourself, co-founder & CEO Amaury Kosman:<\/strong>\u00a0\u201cI’ve always been captivated by the intricate dance of technology and human well-being. After years of research and development, driven by a desire to enhance daily health management, Circular came to life. It was a melding of personal passion and professional pursuit, aiming to revolutionize how we interact with our own health metrics. My journey to CEO was fueled by this singular vision: to create a seamless, intuitive and deeply personal health monitoring experience. Noticing a gap in the market for user-friendly health-tracking devices, I dedicated years to developing the Circular ring. I realized other devices were not understood by ordinary consumers, not even by top-level athletes. By talking to a lot of health professionals and professional sports coaches and using my own experience and that of consumers, I was able to understand and create a product that would be of a professional standard but could be used by everyone. To solve this issue, I thought that creating wearables that are centered around an AI wellness assistant to humanize and teach consumers how to use the data would be a revolution. It was hard to create the product during COVID, especially after we’d succeeded in gaining the trust of consumers following Kickstarter. We had several production problems and had to bounce back several times. This would have killed a lot of companies of our size, but with our determination we always managed to find solutions. Today, we’re still working 12 hours a day, but we’re seeing the fruits of our labor take shape, and there’s still plenty of room for improvement.\u201d<\/p>\n

Who are your co-founders\/partners?\u00a0<\/strong>\u201cCircular\u2019s CTO and co-founder Adiasa Suharno. Circular\u2019s COO and Co-Founder Laurent Bsalis. In total, 15 experienced team members make up a diverse and multicultural group who share the same passion for developing the next generation of wearable devices to improve human capabilities.\u201d<\/p>\n

How does your product\/platform work?<\/strong>\u00a0\u201cCircular Ring Slim is the thinnest, lightest and most intuitive smart ring in the world and the first to incorporate haptic navigation and alerts. Paired with Kira+, Circular’s powerful AI wellness assistant, the sleek Circular Ring Slim assesses seven biometrics and 142 derived markers 24\/7 to help people sleep better and live healthier lives.\u201d<\/p>\n

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The Circular Pro ring features changeable shells for easy customization. (Image: Circular)<\/p><\/div>\n

What problem is your company solving?<\/strong>\u00a0\u201cMost smart rings are heavy and bulky, while the Circular Ring Slim eliminates both of those problems. By creating a thin and lightweight ring, the Slim can be worn at all times which increases accuracy in sleep and activity analysis. It also solves the problem of complicated and difficult to understand data by simplifying it and making it more comprehensible to the everyday user.\u201d<\/p>\n

What does your product cost and who is your target customer?<\/strong>\u00a0\u201cCircular Ring Slim is priced at $275 and includes access to the app without any subscription fee. Our target customer is an individual who wants to live a healthier life but doesn’t understand the metrics or doesn\u2019t want to understand the metrics. In a survey we conducted, 35% of people who bought Circular\u2019s original smart ring said they did not own another wearable device. Circular is targeting an untapped market of people who are interested in a wearable device but need to be convinced that there is a product that can do the work for them.\u201d<\/p>\n

How are you marketing your product?<\/strong>\u00a0\u201cCircular’s marketing strategy is mainly digital oriented, focusing on the unique strengths and innovative features of the Circular Ring. Circular markets the Circular Ring Slim as an accessible and user-friendly health monitoring devices designed for everyday individuals, not just for professionals or biohackers. Our emphasis is on simplicity and ease of use, ensuring that anyone can understand and benefit from its advanced biometric tracking capabilities.\u201d<\/p>\n

How do you scale, and what is your targeted level of growth?<\/strong>\u00a0\u201cWe try to double our volume every year. Currently, we’ve realized only 30% of our ultimate vision, with numerous enhancements and innovative features in the pipeline. In the near future, there will be an app update with new features around wellness and empowerment. Additionally, new medical features as well as products and services are on the horizon. Circular will also make strategic partnerships with wellness-oriented companies and celebrities.\u201d<\/p>\n

Who are your competitors, and what makes you different?<\/strong>\u00a0\u201cSmart rings are an emerging market and there are several competitors. Main competitors are Oura Ring, Movano Ring Evie, Ultrahuman Ring Air, Ringconn and boAt Ring. Samsung and Apple are currently developing smart rings, but there is no credible timeline on the release dates. Circular has many key differentiators both in hardware and software. As mentioned before, it is the slimmest and lightest smart ring among its competitors. It has haptic feedback, which allows the users to get additional features around wellness for example tapping anywhere on the surface to stop vibrations linked to an alarm or timer, guided breathing sessions or vital alerts. In terms of software, most of the major differences are within the Circular app. The app simplifies complex metrics and makes meaningful recommendations through Kira, a personal wellness AI assistant. No other competitor contains an AI feature that provides personalized advice. Circular has also gamified the app, offering users the ability to earn online coins and rewards to unlock new features in the app. Additionally, while most competitors record and track health metrics every five to 30 minutes, Circular records metrics every two minutes, which offers increased granularity in the data.\u201d<\/p>\n

What\u2019s the unfair advantage that separates your company?<\/strong>\u00a0\u201cCircular’s unfair advantage lies in a mix of everything but is in the majority of our Vision and team. Circular has utility and design patents and has trained its own algorithm. We have created and own everything, from hardware to software, and have a dedicated team which makes us very versatile, flexible, and quick in development to reach our vision, which is completely different from the others.\u201d<\/p>\n

What milestone have you recently hit or will soon hit?<\/strong>\u00a0\u201cLaunching soon will be our first medical features.\u201d<\/p>\n

What are the values that are core to your brand?<\/strong>\u00a0\u201cThe core values of Circular’s brand are accessibility, data privacy and a commitment to advancing personal health through technology. Circular’s goal is to develop and create a multi-feature wearable ring to improve physical and mental performances of the users through unique and intelligent recommendations. The long-term goal is to provide the ultimate accessory that will be essential to the way we sleep, live and work. Circular\u2019s multicultural team believes in the power of assisted technology and wearable devices, but often had the feeling that their true powers have not been unleashed completely. The wish was to create a device that would rather assist users in making good decisions and responding to their body signals in a healthier way rather than just something that would simply tell them how good or bad they are doing. As Circular is also in the fashion industry, the team strives to manufacture a piece of art, not only a technological advancement. The interchangeable outer-shells on the Pro model allow you to adapt the look of your ring to every moment of your life.\u201d<\/p>\n

What does success ultimately look like for your company?\u00a0<\/strong>\u201cSuccess for Circular is defined by widespread adoption of the Circular Ring Slim, leading to a significant positive impact on users’ health and well-being, and establishing Circular as a key innovator in the personal health technology space.\u201d<\/p>\n

What should investors or customers know about you \u2014 the person, your life experiences \u2014 that shows they can believe in you?<\/strong>\u00a0\u201cAs the driving force behind Circular and my two co-founders, our journey reflects a profound dedication to health technology and innovation. My two co-founders and I started with no initial capital four years ago, and despite these humble beginnings, we have achieved remarkable progress. Launching Circular amidst the COVID-19 pandemic presented extraordinary challenges for a hardware company like ours, yet we overcame numerous obstacles that could have easily derailed our project. Our resilience and unyielding commitment have brought us this far, and there’s still much more we aspire to achieve. Currently, we’ve realized only 30% of our ultimate vision, with numerous enhancements and innovative features in the pipeline. This journey, marked by perseverance, is a testament to my unwavering commitment to transforming personal health technology and I hope this narrative instills confidence in my vision and capability to revolutionize the health tech landscape.\u201d<\/p>\n

Which demographics and sports is Circular enjoying its most success within?<\/strong>\u00a0\u201cOrdinary people who learn wellness prevention and monitoring thanks to Circular. And who find in it a passion\/way of life and then explore biohacking further than just Circular to improve their quality of life in the parallels they have chosen to enhance.\u201d<\/p>\n

This article was brought to you by SBJ Tech<\/strong>, a Leaders Group<\/strong> company. As a Leaders Performance Institute<\/strong> member, you are able to enjoy exclusive access to SBJ Tech<\/strong>\u00a0content in the field of athletic performance.<\/em><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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