{"id":27939,"date":"2024-10-04T08:00:00","date_gmt":"2024-10-04T08:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&p=27939"},"modified":"2025-12-15T05:10:51","modified_gmt":"2025-12-15T05:10:51","slug":"ai-is-bringing-technique-coaching-to-tennis-with-baseball-and-cricket-next-in-line","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/ai-is-bringing-technique-coaching-to-tennis-with-baseball-and-cricket-next-in-line\/","title":{"rendered":"AI Is Bringing Technique Coaching to Tennis, with Baseball and Cricket Next in Line"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n 4 Oct 2024 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

AI Is Bringing Technique Coaching to Tennis, with Baseball and Cricket Next in Line<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
\n
\n
\n
\n

SportAI’s system can be used in conjunction with phone or camera footage to generate overlays that chart swing curves in tennis.<\/p>\n \n \n \n

\n

A Data & Innovation article brought to you by<\/p>\n

\"sport<\/h6>\n
By Rob Schaefer<\/h6>\n
Weeks after closing a\u00a0$1.8M seed funding round<\/a>, computer vision-powered coaching and analysis platform\u00a0SportAI<\/a>\u00a0has secured its first major commercial contract, inking a deal with racquet sports booking platform\u00a0MATCHi<\/a>.<\/h6>\n

Through the agreement, SportAI\u2019s offerings will be available on the MATCHi TV streaming service<\/a>, which is underpinned by cameras installed at 2,000 of MATCHi\u2019s tennis and padel courts. The integration lets players access highlights and technical analyses of match footage on their phones. In all, MATCHi has a network of more than 1M users across 2,600 venues and 14,000 courts in 30 countries.<\/p>\n

Financial and duration terms were not disclosed.<\/p>\n

Oslo-based SportAI was co-founded by Lauren Pedersen, a New Zealand native who is combining passions for sport and technology to democratize access to swing technique analysis \u2013 first in racquet sports but with the aim to eventually expand into the likes of cricket, baseball and beyond.<\/p>\n

\"\"

Image: SportAI<\/p><\/div>\n

\u201cTechnique coaching, specifically, is still very subjective and expensive and unscalable,\u201d Pedersen told SBJ in a recent interview at the USTA Billie Jean King National Tennis Center, where she spent time during the U.S. Open pitching prospective clients. \u201cIf you have a tennis lesson pretty much anywhere, it\u2019s easily going to cost $100 \u2013 and you might have a good coach, but if you had three or four good coaches looking at your technique, they would all say something different, and there would be no data to back up what they\u2019re saying.\u201d<\/p>\n

SportAI\u2019s system is hardware agnostic; its algorithms can be applied to phone or camera footage and generate overlays that chart swing curves (and compare those curves to professionals), ball strike timing and other statistics like hip or shoulder rotation and swing velocity. The system also provides textual feedback, which as of now is pulled from a matrix of preset options but could in the future tap into a large language model, Pedersen said.<\/p>\n

Here, Pedersen demonstrates the technology analyzing her one-handed backhand.<\/p>\n